Search Engine Optimization basics for including photos and videos in your online presence.

1. Photos, Videos & SEO
@
June 5 & 25, 2012
Wednesday, May 1, 13

2. Audience Poll
๏ How many of you have worked with video before?
๏ Have you uploaded video online before today? Photos? Documents?
๏ How many hours do you spend on Facebook each week ?
๏ 2 • 6 • 10 or more • none
๏ Have you shared video clips on Twitter, Facebook, or other Social Media?
(Either your clips or video by other people.)
๏ How many hours do you watch video (on tv or the internet) each week?
๏ 2 • 6 • 10 or more • none
Wednesday, May 1, 13

3. BTW...
Video is just a series of stills
Look for patterns
Wednesday, May 1, 13

4. Photos Online
Wednesday, May 1, 13

5. Why Flickr Matters
Wednesday, May 1, 13

6. Smart Tagging
Be Organized
Create Systems
Think Organically
Less is More
Make Connections
Titles Count
(especially for photos on your site)
Wednesday, May 1, 13

7. Where else are your Photos?
Wednesday, May 1, 13

8. Video Online
Wednesday, May 1, 13

9. Why YouTube Matters
Wednesday, May 1, 13

10. Embedding Videos
Wednesday, May 1, 13

11. Publicizing Your Videos
Wednesday, May 1, 13

12. Viral Videos vs. Engagement
Wednesday, May 1, 13

13. ๏ Are Short
๏ Appeal to Women
๏ Have an Emotional
Appeal
๏ Surprise You
Infectious Videos
Wednesday, May 1, 13

14. Analytics - Who’s Watching?
Wednesday, May 1, 13

15. Other Social Media
And
More!
Wednesday, May 1, 13

16. These Embed Too!!!
Wednesday, May 1, 13

17. No Need to Fear the Code
<a href="http://www.kickstarter.com/projects/2109925667/west-oakland-stories?
ref=city">West Oakland Stories</a>
<iframe frameborder="0" height="380px" src="http://www.kickstarter.com/projects/
2109925667/west-oakland-stories/widget/card.html" width="220px"></iframe>
<script src="http://widgets.unitedstatesartists.org/js/widget.js"></script>
<script>
new UnitedStatesArtists.Widget({
project: 'turning_rumi_singing_verses_of_love_unity_and_freedom',
version: 2
}).render();
Wednesday, May 1, 13

18. Advanced Lesson: Remix Culture
Wednesday, May 1, 13

19. To Review:
Uncle Kwan says...
๏ 60% of all searches are on Google
๏ Google algorithms are secret (and always
changing) but they do have a tutorial*
๏ 80% of people click on the top 3 results
๏ Google bots troll the web and favor new
content (like updated photos and videos)
๏ Google bots also like the connections from
other sites to your site including social
media
Wednesday, May 1, 13

20. Photos, Videos & SEO
@
June 5 & 29, 2012
Wednesday, May 1, 13