Social Media Success #digivol Sep12
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Top 10 Tips to Social Media Success delivered at the WCVA & Communities 2.0 Volunteering in a Digital Age Conference in Sep 2012
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Social Media Success #digivol Sep12
- 1. 10 Top Tips & Tricks for Social Media Success Josh Hoole Circuit Rider Development Manager, Communities 2.0 Mark Smith Marketing and Communications Officer, Communities 2.0
- 3. What we’ll cover 1. Overview of Social Media 2. Plan Your Strategy 3. Who’s Doing It 4. Brand Your Elements 5. Measure Your Success
- 4. Your Organisation - Reality check • What’s your organisations’ attitude to technology? • What is your leadership role? • Who will drive any changes? • Who will implement any changes? • What support will you need?
- 5. Improve Your Online Presence - Why 1. Your website is 1 in 270m • Communicate efficiently • Reach more people • Drive relevant traffic to your site • Increase number of members/followers/enquiries/sales
- 6. Social Media in 2011
- 7. One Simple Aim Mobilise the right people to take the right action at the right time
- 8. Plan Your Strategy 5 Things Your Strategy Needs 1. Aligned to your business plan 2. Knowledge of your audience 3. Clear goals and measurements 4. Great stories & lightweight media 5. Integration
- 9. 5 Things Your Strategy Needs Align to Your Business Plan • What is your mission • What is your core business aim • What are your core business objectives • Communications plan?
- 10. 5 Things Your Strategy Needs Know Your Audience • Where are they online • What motivates them • What do they like • Learn from them/crowd source new ideas
- 11. 5 Things Your Strategy Needs Set Goals and Measurements • What KPI’s are important to you • SMART objectives • Realistic and manageable targets • Metrics spreadsheets to monitor progress Measure, Measure, Measure
- 12. 5 Things Your Strategy Needs Source Stories and Lightweight Media • Who are your best story tellers • What engaging photos can you use • What great videos can you create • What multimedia do you have • What can your clients/customers bring to the table?
- 13. 5 Things Your Strategy Needs Integrate Your Efforts • Cut across all departments • Interlinking between all online presence • Link back to your website • Consistent look & feel
- 14. Share This and Find Us On
- 15. Also think about… • What should your online presence achieve? • What information is most important? • Who is your audience and where are they? • What are competitors / similar organisations doing?
- 16. So who’s doing it & how do we do it?
- 17. Who’s Doing It?
- 18. How do we do it? 18
- 19. How do we do it? 19
- 20. Brand It All Up • Integrate your efforts • It’s your organisation, not YouTube’s! • Align look & feel across all tools • Simple changes = large impact
- 21. Brand It All Up St David’s Penknife Club - Local Fundraisers
- 24. Measure, Measure, Measure Meaningful Metrics • Set realistic goals Metric Measurement and a Measurement Grow Supporters # Newsletter subs, • Create a Metrics List RSS Subscribers spreadsheet Increase Blog Average # • Gather, analyse, act – comments comments/posts perpetual loop Visitors to stay Stick rate, average longer on site time on site Increase action # petition signatures
- 25. Measure, Measure, Measure Meaningful Metrics • Use Google Analytics keep track of traffic referrers • Discover the big influencers who drive traffic to you • Track them and give them some love • Bring them closer in • Facebook Insights for FB activity and measuring audience • TweetReach shows the, erm, reach of your tweets (!)
- 26. Google Analytics
- 28. So, Top 10 Tips 1. Align SocMed strategy 6. Unify your look & feel to Business Plan 7. Track and target 2. Know your audience referrers 3. Set Goals and 8. Measure your impact Measurement Metrics 9. Gather, analyse, act 4. Source stories & 10. Adapt and be flexible lightweight media 5. Integrate your efforts
- 29. Free Resource www.ictknowledgebase.org.uk /introductiontosocialmedia
- 30. ? Any Questions?
- 31. communities2point0.org @Communities2_0 @jho3446 @MarkSmithC20 0845 474 8282 slideshare.net/PAVSCRC