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Crowd sourcing 3.0

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Crowdsourcing 3.0 Marcus Evans Conference 2011 Raghenie Bhawanie
Raghenie Bhawanie I'm a facilitator and collaborator focused on using new technologies and social change. You can connect with me directly on @communicatista or http: //mynameise. com/Communicatista
“Ask yourself not what the crowd can do for you, but what you can do for the Crowd.”
According to Wikipedia "Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a crowd), through an open call."
Open call - Use of new media Forms of crowdsourcing - Crowd Wisdom - Crowd Creation - Crowd Voting - Crowd Funding
Crowd Wisdom “Given the right set of conditions the crowd will almost always outperform any number of employees"
Crowd Creation “On the Internet no one knows you are a dog,”
Crowd Voting "American Idol is the largest focus group ever conducted"
Crowd Funding "Crowdfunding is an incantation, one straw, for the substantial savings on the endangered cultural sector"
Crowd pleasers Give them a platform on which they can show their expertise. Are you a crowd pleaser? How do you please your crowd? How does your crowd work for you?
Great examples of crowd pleasers #1 Sellaband #2 NASA #3 Kickstarter #4 BoomerangCreate #5 10pages
Set Goals! What do want to achieve? Does this fit your company strategy? Spur innovation Drive brand awareness Connect better with customers Increase customer traffic Profit from the wisdom of crowds (save on R&D) Gain free content
How to? Listen online! (monitor) Who? (don't forget to include your own employees) Which role do they have in the project? Where can you find them online? Speak their language!
Keep it simple! Crowdsourcing only works when the task is simple for contributors! 1-click participation should be your goal.
Reward The biggest reward for your crowd is not to be found in $! #reputation #status #showexpertise
Communication - share results - show how important your crowd is to you - even think about marketing your most active participants - constant communication about results and progress is key
Tools - Social Media! - Company website - Ning - Wordpress - GetSatisfaction - SurveyMonkey - Yammer
How to measure succes? Tracebuzz Buzzcapture Zenddesk & GetSatisfaction Google News Google Blogsearch, Google Realtimesearch Technorati Blogpulse Tweetscan or summize Google reader AideRSS
Thanks! I have more ideas and cases on Crowdsourcing. Even a few about Community Management and New Media Management. Join me at: Twitter: @Communicatista Email: raghenie@newlogics.nl Or take a look at: www.newlogics.nl (only in dutch)

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Crowd sourcing 3.0

  • 1. Crowdsourcing 3.0 Marcus Evans Conference 2011 Raghenie Bhawanie
  • 2. Raghenie Bhawanie I'm a facilitator and collaborator focused on using new technologies and social change. You can connect with me directly on @communicatista or http: //mynameise. com/Communicatista
  • 3. “Ask yourself not what the crowd can do for you, but what you can do for the Crowd.”
  • 4. According to Wikipedia "Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a crowd), through an open call."
  • 5. Open call - Use of new media Forms of crowdsourcing - Crowd Wisdom - Crowd Creation - Crowd Voting - Crowd Funding
  • 6. Crowd Wisdom “Given the right set of conditions the crowd will almost always outperform any number of employees"
  • 7. Crowd Creation “On the Internet no one knows you are a dog,”
  • 8. Crowd Voting "American Idol is the largest focus group ever conducted"
  • 9. Crowd Funding "Crowdfunding is an incantation, one straw, for the substantial savings on the endangered cultural sector"
  • 10. Crowd pleasers Give them a platform on which they can show their expertise. Are you a crowd pleaser? How do you please your crowd? How does your crowd work for you?
  • 11. Great examples of crowd pleasers #1 Sellaband #2 NASA #3 Kickstarter #4 BoomerangCreate #5 10pages
  • 12. Set Goals! What do want to achieve? Does this fit your company strategy? Spur innovation Drive brand awareness Connect better with customers Increase customer traffic Profit from the wisdom of crowds (save on R&D) Gain free content
  • 13. How to? Listen online! (monitor) Who? (don't forget to include your own employees) Which role do they have in the project? Where can you find them online? Speak their language!
  • 14. Keep it simple! Crowdsourcing only works when the task is simple for contributors! 1-click participation should be your goal.
  • 15. Reward The biggest reward for your crowd is not to be found in $! #reputation #status #showexpertise
  • 16. Communication - share results - show how important your crowd is to you - even think about marketing your most active participants - constant communication about results and progress is key
  • 17. Tools - Social Media! - Company website - Ning - Wordpress - GetSatisfaction - SurveyMonkey - Yammer
  • 18. How to measure succes? Tracebuzz Buzzcapture Zenddesk & GetSatisfaction Google News Google Blogsearch, Google Realtimesearch Technorati Blogpulse Tweetscan or summize Google reader AideRSS
  • 19. Thanks! I have more ideas and cases on Crowdsourcing. Even a few about Community Management and New Media Management. Join me at: Twitter: @Communicatista Email: raghenie@newlogics.nl Or take a look at: www.newlogics.nl (only in dutch)