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Hot Areas in Marketing: Why Pursue a Career in Healthcare PR?

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Center for Communication Compliance
Center for Communication Compliance

Presentation made by Ilyssa Levins at NYU on October 5, 2011 to the Master's Program class of "Public Relations Specialties," taught by PR veteran Saralie Slonsky. In the 35 slides included here, Ilyssa describes her career path and the industry itself. She founded her company, Center for Communication Compliance, in 2008 which offers pharmaceutical and medical device companies training and certifications in regulatory compliance. www.communicationcompliance.com For more information and specific PR case histories, contact Ilyssa at ilevins@communicationcompliance.com Class Description: http://www.scps.nyu.edu/course-detail/PRCC1-GC2220/20113/public-relations-specialties

BusinessGesundheit & Medizin
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Why Pursue A Career in Healthcare PR? Ilyssa Levins, President and Founder Center for Communication Compliance 212.361.9868
[object Object],[object Object],[object Object],Why Me
Our Focus Today
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What You Need to Know To Make A Decision
 
[object Object],[object Object],[object Object],[object Object],[object Object],Trends in Healthcare
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What You Need to Know To Make A Decision
[object Object],[object Object],[object Object],Learn the Lingo: Science Background Not Required
The world in which you operate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Phase 1 Phase 2 Phase 3 ,[object Object],Approval Survival Window ,[object Object],[object Object],[object Object],[object Object],[object Object],Year 1 Year 2 Month 6
Issues Enhance Advocacy & Media Relations Tell me a story [ ISSUE] CLIENT GET MY BRAND IN THE NEWS [ brand ] TELL ME A STORY [ issue ] MEDIA BREAKING NEWS HUMAN INTEREST/LIFESTYLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BUSINESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A D V O C A C Y
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What You Need to Know To Make A Decision
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Day in the Life
The Tactics Professional Association Newsletters “ Hometown” Local Media Advocacy “ Grapevine” Medical Meeting Events Awards Magazine Supplement Pharmacy Events/Education Consumer Media Push (health, lifestyle, business) Consumer Association Newsletters Professional Journal Media Relations News-making Issue
Leverage the Power of Advocacy Relationship Audit Lend a Hand Before Asking Advocates for Help Recommendations for Partnerships Shared Agenda Define brand messages in positive terms Diffuse impact of dissenting voices Neutralize negative situations Communicate to additional allies White Papers Hearings Letters Events Articles Clinical Trials
Many Stakeholders Healthcare Professionals Physician Nurse Behaviorial Psychologists Pharmacist Payer
Many Stakeholders Clients Marketing Managed Care Market Research Communications Clinical and R&D
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],One Note: Social Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What You Need to Know To Make A Decision
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Crisis Management
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Happens
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agencies/Organizations Who “Regulate” Promotion of Rx Drugs and Devices
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Risks of Violations Damage to reputation
FDA More than just drug approval
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FDA Authority
[object Object],[object Object],[object Object],[object Object],[object Object],FDA General Rules
OIG The new big stick
[object Object],[object Object],[object Object],[object Object],[object Object],OIG Legal Theory (False Claims Act/Anti-Kickback Statute) This is fraud against the government
[object Object],[object Object],How OIG Cases Develop
PhRMA Drives industry self-regulation
[object Object],[object Object],[object Object],[object Object],[object Object],PhRMA Code on Interactions with Healthcare Professionals
AMA Professional standards for physicians
ACCME Protects integrity of Continuing Medical Education
AdvaMed Drives self-regulation in the medical technology and device industry
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What You Need to Know To Make A Decision
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Final Thoughts

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Hot Areas in Marketing: Why Pursue a Career in Healthcare PR?

  • 1. Why Pursue A Career in Healthcare PR? Ilyssa Levins, President and Founder Center for Communication Compliance 212.361.9868
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  • 13. The Tactics Professional Association Newsletters “ Hometown” Local Media Advocacy “ Grapevine” Medical Meeting Events Awards Magazine Supplement Pharmacy Events/Education Consumer Media Push (health, lifestyle, business) Consumer Association Newsletters Professional Journal Media Relations News-making Issue
  • 14. Leverage the Power of Advocacy Relationship Audit Lend a Hand Before Asking Advocates for Help Recommendations for Partnerships Shared Agenda Define brand messages in positive terms Diffuse impact of dissenting voices Neutralize negative situations Communicate to additional allies White Papers Hearings Letters Events Articles Clinical Trials
  • 15. Many Stakeholders Healthcare Professionals Physician Nurse Behaviorial Psychologists Pharmacist Payer
  • 16. Many Stakeholders Clients Marketing Managed Care Market Research Communications Clinical and R&D
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  • 23. FDA More than just drug approval
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  • 26. OIG The new big stick
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  • 29. PhRMA Drives industry self-regulation
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  • 31. AMA Professional standards for physicians
  • 32. ACCME Protects integrity of Continuing Medical Education
  • 33. AdvaMed Drives self-regulation in the medical technology and device industry
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Hinweis der Redaktion

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