Online newsrooms were once little more than repositories of web pages, often password-protected to keep out non-journalists. Content was static and communication undirectional. But now all the recent talk has been on Social Media Newsrooms. We look at some of the most impressive sites and put them in front of a jury drawn from the world of journalism, consultancy and newswires. Visit face the music...

1. VisitBritain newsroom
Tess Longfield
Head of International Destination PR

2. • Over 9 million tickets
• 15,000 Athletes
• 20,000 Media
• 4 billion Global TV &
online audience
• 26 Olympic Sports
(300 events)
• 20 Paralympic Sports
(471 events)
• 5.5 million day visitors
The biggest event
on the planet

3. Background
•The result?
• A newsroom tailored to 35 countries
and in 23 languages

4. Social Media Newsroom
•The VisitBritain newsroom includes all the major social
media functionalities:
• Direct links
• RSS feeds
• Share buttons
• Live feeds

5. Direct links & RSS feeds
• Access from anywhere
o Direct links are available all through
the site
• Get the content you want
o Links to the RSS feed all through the
site

6. Share buttons
• Share from anywhere
o Share button is available all through
the site
• Give choice to the visitor
o Provide a wide range of social
networks

7. Live feeds
• Access from anywhere
o Live feeds are available all through
the site
• Fresh content
o Content is updated live

8. In development…

9. Thank you