The Social Media newsroom X-Factor - Online newsrooms were once little more than repositories of web pages, often password-protected to keep out non-journalists. Content was static and communication unidirectional. But now all the recent talk has been on Social Media Newsrooms, or SMNRs. We look at some of the most impressive sites and put them in from of a jury drawn from the world of journalism, consultancy and newswires. Time to face the music..

1. Corporate News in a Social Context
All news is social
Keith Childs
Web & New Media, Opel Europe
www.opel.com

2. Objective
• Make it easy for anyone to republish, share, favorite,
download or bookmark our news and multi-media
assets
• Provide spaces for people to comment and discuss

3. GM Europe social media newsroom launched in
September 2007

4. “If you're in PR you now have the
opportunity to take your message direct to
the public in a hundred new ways... And
you've got to be brave enough to let your
content be shared and messed around
with”
www.bbc.co.uk/blogs/theeditors

6. The social media newsroom & “traditional”
newsroom have merged into one

7. All text photography & video under Creative Commons

8. Easy to share our news

9. Easy to share our pictures

10. Easy to share & watch video

11. Four places for discussion and dialogue

13. Other social media spaces

14. Facebook integration

15. We have one place for news.
Our stories, pictures and
video are easy to consume,
reuse and share.

16. Thank you
Connect with me
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