Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

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Communicate Magazine

Wael Allahou, corporate communications executive, EQUATE Petrochemical Co A company’s reputation is of the utmost importance to both internal and external audiences. When EQUATE Petrochemical Company went through a brand refresh – identifying new brand behaviours and modernising its logo, it was important to get its employees involved. As a global company with over 2,000 employees, a comprehensive internal comms strategy around the rebrand and behaviours was vital. Wael Allahou, corporate communications executive at EQUATE, shares the story of how employees were engaged and inspired by an internal communications programme which included the prize of a trip to NASA for astronaut training and a zero gravity flight.

Präsentationen & Vorträge Business Wirtschaft & Finanzen

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

Reputation in Oil, Gas and Mining 2014: How to engage employees when undergoing a rebrand

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Yesterday in Lagos, I had the honour of delivering a lecture titled “If this Giant Must Walk; Manifesto for a New Nigeria“ at the Inaugural Memorial Lecture of Prince Emeka Obasi, founder and publisher of Business Hallmark and the inspirational figure behind the Public Policy Research and Analysis Centre - promoters of the revered Zik Leadership and Governance Awards. My lecture focused on the challenges of nation-building in Nigeria and how we can approach them in a way that promotes progress and unity. I discussed the many sources of concern about our country’s future prospects, including violent conflicts, revisionist contestations of the Amalgamation Act of 1914, discontent with the Nigerian economy, and dysfunctions in the federal system. Central to my lecture was the call to address these challenges by crafting a new manifesto for Nigeria. This manifesto, I proposed, should champion integrity, compassion, character, competence, and commitment to national unity and progress within a framework of democratic governance and cultural diversity. I firmly believe that by doing so, we can guide Nigeria to stride forward with pride and purpose. I want to thank the Board and Management of the Public Policy Forum for their kind invitation to speak at this important event and for their commitment to promoting public policy research and analysis in Nigeria. My gratitude also to the late Prince Emeka Obasi, a true inspiration and a builder of bridges across divides, for his contributions to the country. My thoughts are with his family and loved ones.

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