Transform conference 2010 - Peter Matthews of Nucleus and Francis Preedy of HallMark IP

1. Hidden Value
Why creating and protecting
intellectual property is vital
for our future
October 2010

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Creating and protecting intellectual property
Darwinian processes at work in the world…
UK economy is in intensive care
Outlook uncertain; nervousness prevails
Where will growth come from?

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Creating and protecting intellectual property
Meanwhile, evolution is creating new predators…
This decade, BRICS will account for 70%
of global growth*
China continues to grow at spectacular pace
By 2050 Indonesia’s GDP is set to overtake
Germany’s**
*Global growth forecast 2010-2020 Goldman Sachs ** Next 11 Goldman Sachs

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Creating and protecting intellectual property
So what’s wrong in Blighty?
India produces 16x the UK’s annual total
of engineering and technology graduates
No venture in finance anymore
Limited support for innovators…

5. Creating and protecting intellectual property
Patent filings – a sign of the times…
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6. Creating and protecting intellectual property
Patent filings – a sign of the times…
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Creating and protecting intellectual property
The good news
Home grown innovation in China & India may
align domestic IP rights with international law
That’s about it.

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Creating and protecting intellectual property
Bad news
Spot the difference…

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Creating and protecting intellectual property
Bad news
Spot the difference, again.

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Creating and protecting intellectual property
Who’s getting it right?
Apple manufactures in China, but owns
its immensely valuable IP in California

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Creating and protecting intellectual property
Searching for golden ideas
Innovation can create something
from nothing and turn it into gold

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Creating and protecting intellectual property
Where to search for golden ideas
Darwinian forces suggest bloated or busted
business models are a good place to start

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Creating and protecting intellectual property
Searching for golden ideas
“The Skype of small transactions”

14. There is also hidden gold in existing IP:
patents, trade marks and copyright
Luxury has successfully resurrected dormant
brands, why not other sectors?
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Creating and protecting intellectual property
Hidden gold

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Creating and protecting intellectual property
Valuable brands need protection
Brands need protection because
they can become very valuable…

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Creating and protecting intellectual property
Valuable brands create huge wealth
Sir Stelios makes another £100m
“A sensible resolution” says easyJet CEO

17. We like the look of the name;
how much did you say it will cost?
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Creating and protecting intellectual property
Famous brands don’t always get it right

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Creating and protecting intellectual property
Valuable brands need protection
A brand worth $bns
A brand worth $opying…

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Creating and protecting intellectual property
It’s a constant challenge
Trade Mark examiners no longer check
for conflicting marks
The onus is now on the owner to monitor new
conflicting applications…

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Creating and protecting intellectual property
Conclusion
UK must, must, must support innovation
Intellectual Property is key to wealth
creation and generation
Creating something from nothing supports
an intellectual economy
Brand owners have to protect and enforce
their IP… and learn how to monetise it.

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Creating and protecting intellectual property
At the end of the day…

22. Thank you.
Contact details:
Peter Matthews
pmatthews@nucleus.co.uk
tel: +44 (0)20 8398 9133