This document provides an overview of communications planning tools and factors to consider when choosing tools, including speed and ease of distribution, complexity of the message, and priorities. It discusses the top 10 most effective tools like news releases, newsletters, websites, and social media. Additionally, it outlines various print, online, media relations, public relations, internal, government relations, and paid advertising options to consider for a communications strategy.
4. Factors
in choosing your tools
• Be realistic about what you can do
• Speed, ease and control of distribution
• Complexity of the message & degree of control
• Set priorities based on how you can get the
best bang for your buck
• Be open to new tools in the future that are
consistent with your plan/strategy
19. Media relations
• news releases / media coverage
• one-on-one interviews with the media
• meeting with editorial boards
• issue spokesperson
• news conferences
• talk shows
26. Governmen
t Relations
• regular contact with key officials
• add government officials /
offices to your mailing list
• briefings/briefing documents
27. Paid
Advertising
• print
• radio
• television
• outdoor
• transit ads
• pay per click
• website banners
28. Where can you
learn more?
James Howe
Blog: communicateandhowe.com
Twitter: @communic8nhowe
Facebook: facebook.com/communicateandhowe
LinkedIn: linkedin.com/company/communicate-&-howe-
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james@communicateandhowe.com
519-589-9597