Communicating with hard to reach employees1. © Comment8 2015 This is the IP of Comment8 and can only be reproduced in whole or in part with acknowledgement© Comment8 2015 This is the IP of Comment8 and can only be reproduced in whole or in part with acknowledgement
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Hard to reach employees make up
a sizeable, and growing, portion
of the UK workforce.
Consistently reported as the least engaged group of
employees, organisations must address the issue of how
to communicate effectively with them if they are to get the
best out of their performance.
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Lack of strategy for
involving them in
internal
communications
A lack of available channels
for communication or
awareness of available
channels
Inability to craft
engaging
communications
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84%
Hard to reach employees
repeatedly report lower
employee engagement
scores than office based
employees
Employees feel
isolated and
disconnected from
the company
of hard to reach
employees feel that they
don’t get enough
communication about
the business
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Greater
employee
engagement
Greater
productivity and
performance
Improved
customer service
(retail employees)
Increased
employee
retention
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Recommendations for best practice fall into three categories:
Organisational agility
of communication
Manager skills Crafting the
message
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WWW.COMMENT8ENGAGE.COM/HARDTOREACH
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Who are Comment8?
+44 (0)1628 533788 @ enquiries@comment8engage.com
Comment8 is Lane4’s internal communication and engagement practice
which is supported by a track record of achievement in the areas of business,
psychology and high level sport.
At Comment8 we know that nothing replaces a proper conversation.
Conversations change people and people change organisations. We want to
help you start, shape, share and keep having conversations. We want people
to understand where they work. We want them to care. We want real
engagement.