Today’s television viewers demand and expect a personalized, interactive, and social entertainment experience on an ever-increasing number of devices, including Smart TVs, smartphones, and tablets. Read the full article: http://comigo.com/Blog/Post/11

1. How to Make a Dramatic Impact on Your Pay-TV
Revenue

2. • Today’s television viewers demand and expect
a personalized, interactive, and social
entertainment experience on an ever-
increasing number of devices, including Smart
TVs, smartphones, and tablets. If they feel like
they’re not getting that with their current
television provider, they’re not afraid to make
a switch, making it critical for pay-TV
operators to jump on the boat and offer a
more competitive television offering that is
rich with customization and socialization.

3. • Delivering enhanced television services not
only feeds viewers’ insatiable appetite for
compelling content, it also increases viewer
engagement, creating additional revenue-
generating opportunities for pay-TV operators.
In today’s connected world, TV operators can
offer content-sensitive applications, value-
added-services, and targeted advertisements
on top of the broadcast stream to enrich the
user experience, increase viewer engagement
with premium content, and improve
interaction and socialization amongst viewers
and their friends.

4. • But delivering this type of television
experience is not without its challenges. To
handle the various technological and
economic challenges that come with
delivering multiscreen television content,
operators need a flexible, cost-effective TV
platform that provides the following
capabilities and benefits;

5. • The three keys to a successful pay-TV service
offering in today’s television environment are
personalization, interactivity, and
socialization. If an operator can meet those
requirements, they’ll be effective at
maintaining subscriber satisfaction and
attracting new customers.

6. • Advertising is a television operator’s No.1
source of revenue. Thus, operators need a
pay-TV platform that supports new business
models like targeted advertising to maximize
their revenue streams. Through a flexible
platform, operators can improve advertising
effectiveness by sending out micro-targeted
campaigns, expanding their reach through
social viral features, delivering advertising
through companion mobile device Apps, and
making the most of user-interface real estate.

7. • It’s also imperative operators find a platform
that offers total control over pricing and
bundling of new services. Why? This allows
them to more quickly roll out next-generation
services and features, as well as offer different
customized bundles in a highly flexible way. It
ensures they can offer custom service
offerings in various geographical areas,
instead of operating under a “one size fits all”
approach, while successfully reduces
operational expenses.

8. • Viewers want choices — from the type of
content they’re watching to the viewing
platform they’re watching it on. To increase
their revenue potential, operators need to be
able to deliver a variety of premium content,
such as live TV, VOD, and OTT, to a range of
devices, including TVs, smartphones, and
tablets.

9. • Seamless integration with an operator’s
existing back-end equipment (e.g., billing,
CRM, CMS, CDN, and provisioning), existing
client-based solutions, and unique digital
rights management (DRM) requirements,
ensures a short time to market, enabling
operators to introduce new features and
services as quickly as possible, resulting in
decreased capital expenditures.

10. • To deliver a personalized TV viewing
experience, operators need to tap into the
intelligence behind what viewers are mostly
watching, what their friends are watching,
favorite channels, recommendations, etc. By
providing operators with detailed analytics
and customer insights based on viewing
habits, an innovative TV platform enables
operators to deliver smarter content like
customized Apps, social promotions, personal
content recommendations, and targeted
advertising to increase viewer engagement
and open up new revenue opportunities.

11. • So if you’re looking to enhance your television
service offering, it’s time to take the next step.
By deploying a pay-TV platform with unique
social and personal viewing capabilities, as
well as contextual value added services that
transcend the television viewing experience,
pay-TV operators can provide their viewers
with premium live channels, VOD, and OTT
content on every screen to boost their
revenue streams.

12. Discover new revenue opportunities and learn
more about what Comigo can do for you!
Check out our demo today!