1. Guidelines for Creating & Updating Your Facebook Fan Page:
_______________________________________________________
Each Facebook fan page is as unique as the product or service it promotes. Different
fan pages require equally different conceptual approaches during their creation and
subsequent maintenance in order to be effective. That said, there are several general
points of advice we’ll share with you that will help make any fan page a more
engaging environment for your consumers:
• Your Facebook fan page's ‘About’ section needs to include a direct iTunes
link to your app at its forefront. Put this link into the first line of your ‘About’
text so visitors see it instantly.
• While your page’s ‘Profile’ and ‘Cover’ pictures should effectively present
your app, these graphics should not be exact copies of the graphic
materials you’ve utilized in its marketing copy or on its App Store page.
Facebook’s Profile and Cover picture windows have unique dimensions
that give you the freedom to present more visual information. Take the
opportunity to advertise your product in a dynamic new way here.
o Extra Hint: These graphic windows are a great place to place a
“call to action” for your prospective consumers to download and try
out your app.
• There’s no limit to how many updates you can post on your app’s fan
page, but generally speaking updating it more than 1 or 2 times a day isn’t
a good idea. If you update your page too frequently you’ll end up
overwhelming your visitors with information. The risk is two-fold here - first
off, more likely than not constant updates will simply annoy your
subscribers by blowing up their accounts with a never-ending stream of
notifications. Second, if you inundate your audience with information you
risk having important news go unnoticed.