Professional iPad, iPhone app promotion service. It presents case studies for the various range of iPhone, iPad and iPod touch Korean apps promoted on the App Store by ComboApp Marketing & PR Agency.

1. Nate Games
Great Tank War (Games)
June 30th
, 2010
Background
Nate Games is the game publishing brand of Korea's largest mobile
carrier, SK Telecom. The brand currently owns over 400 games with
services enabled for diverse platforms. Nate Games produces games
in a wide range of genres, from massive RPGs to simple games for
men and women of all ages.
Challenge
Nate Games were looking for a solution to produce great exposure on Social Media sites like
Twitter and Facebook during the launch of several gaming titles and for post-launch publicity
through fan community forums and to generate positive feedback on the App Store and therefore
increase sales.
Solution
After the game was released on the App Store, the Social Media program was implemented. The
program applied the following Social Media activities:
• Creating custom Twitter account, grow the Followers list, communication with fans, to
create anticipation for the game's launch and generating initial public interest
• Creating custom Facebook Fan Page, grow its fans list, engage the fan community on
Facebook, launching contests to encourage people to bring fans to the Fan Page
• Spreading the word about the game on the TouchArcade.com, iPhoneDevSDK.com,
MobileTechReview.com games community forums
• Promoting the game on various iOS games related Facebook Fan Pages
Results
As the result these Social Media activities the Great Tank War was featured on the "New and
Noteworthy", "What's Hot" and "Top Grossing iPhone Simulation" categories. On Twitter,
Facebook and the TouchArcade forum the game reached its audience with iOS simulator game
fans. The overall Social Media activities generated positive comments from game customers and
helped Great Tank War to get 3.5 stars customer satisfaction review on the App Store.

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Nate Games
Crimson Gem Saga (Games)
July 30th
, 2010
Background
Nate Games is the game publishing brand of Korea's largest mobile
carrier, SK Telecom. The brand currently owns over 400 games with
services enabled for diverse platforms. Nate Games produces games
in a wide range of genres, from massive RPGs to simple games for
men and women of all ages.
Challenge
Crimson Gem Saga is a role-playing video game developed for the PlayStation Portable in South
Korea by IRONNOS and published by SK Telecom as Astonishia Story 2. It was released in
North America on May 26th, 2009 by Atlus under the title Crimson Gem Saga. More than a year
later in July, 2010 the game came to the Apple iOS platform; the company was looking for a
way to connect its brand new game with its fans through Social Media channels.
Solution
Prior to the game release on the App Store the Social Media channels were utilized to make
Crimson Gem Saga game fans aware and anticipate the game release on the App Store. Custom
Twitter account and Facebook Fan Page were created with the game screenshots and video clips.
Also the game got its way on the famous TouchArcade forum and the contact with fans was
established by 3 Social Media channels - Twitter, Facebook and forum (TouchArcade). The
constant direct contact with the game fans allowed to collect feedback and release a successful
update, which addressed the majority of issues, reported by the game fans.
Results
The complex of Social Media activities invoked the game fans response, great number of
positive feedback on the App Store, the game was featured in a number of Top categories - New
and Noteworthy, What's Hot, Top Grossing Role Playing Games, iPhone Best Role Playing
Games and got 4 stars customer satisfaction review.

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InfoMind Inc.
LohasMoney ( All-In-One Money Planner ) (Finance)
January 1st
, 2011
Background
InfoMind Inc. is an innovative new mobile applications developer currently
focused on creating practical financial resources for the mobile marketplace.
The organization is dedicated to bringing a high level of functionality to mobile
budget tracking and planning tools to give consumers unprecedented control
over their personal finances.
Challenge
InfoMind Inc. turned to ComboApp prior to the release of a significant update of
LohasMoney, the company’s premiere mobile finance utility. InfoMind Inc.
employed ComboApp to execute a complex professional marketing campaign in order to
increase app ranking after the update.
Detailing the app’s full functionality and consumer appeal – LohasMoney helps users to
comprehensively manage their expenditures, income, budget, billing statements and assets from
a centralized mobile hub. The app allows users to quickly create quantitative measures of income
and expenses on a variety of scales, in a variety of ways, and provides them with graphical
reports that effectively illustrate the state and organization of their financial affairs.
Solution
The client was eager to utilize ComboApp in order to implement a large scale marketing
campaign on behalf of the application. This effort was designed to cover a broad spectrum of
possible promotional avenues and capture the attention of “mobile-aware” audiences on a
massive scale. Understanding the needs of the client, ComboApp executed a complex marketing
campaign geared to pique the interests of any and app financially conscious app shoppers.
InfoMind Inc. chose to utilize the following services to comprise their campaign:
• Branded Press Release - drafting and distribution.
• Guaranteed Submission to 10 major review websites.
• 10 iTunes App Reviews by Independent Reviewers
• Submission to 50 review websites
• Sales Generation/Download Generation (100)
• Forum Participation

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• Mainstream Promotion via YouTube
• Video Demo review – distribution
Results
As a result of ComboApp’s marketing efforts LohasMoney experienced a significant surge in
popularity and firmly established itself as one of the most popular Finance Apps on the App
Store. Though directly competing with applications developed by some of the most globally
recognizable financial institutions and corporations, LohasMoney was able to cement its
mainstream success due to ComboApp’s marketing efforts. To quantify this success: At the
height of its popularity, LohasMoney was ranked as the 2nd
most popular – and most downloaded
– Paid Finance app on the entire App Store.

6. 6
Bdrive Inc.
Bdrive (Productivity)
January 25th
, 2011
Background
Bdrive Inc. is an innovative personal cloud solutions studio currently focused
on developing applications for iOS platforms. The organization is committed to
creating functional remote access solutions to ensure that consumers stay as
connected to their personal data as they'd like to be.
Challenge
Bdrive is a mobile file access utility which allows users to view files stored on
their personal PC from their mobile devices without the need to sync the two
devices or use up any storage space importing the files they want to view.
Bdrive Inc. had contacted ComboApp on two separate occasions – once before the release of
Bdrive seeking assistance in building up hype for the app, and again some time after the app’s
release seeking help in rebuilding its momentum within the App Store.
Solution
Before Bdrive’s initial release, the client contacted ComboApp to perform App Store SEO
marketing services for the application in order to bolster its searchability within App Store. To
execute this campaign effectively, our team of SEO specialists analyzed the client’s application,
subsequently proposing the best possible name for the app, as well as an effective set of
keywords to make Bdrive optimally searchable by consumers both on the App Store as well as
throughout the web.
Bdrive Inc. contacted ComboApp for a second time on March 26th
, 2011. Content with results of
ComboApp’s initial SEO focused app launch marketing efforts, the company contracted us to
implement a marketing campaign designed to support the Bdrive’s forthcoming update. To
generate publicity for the app upon its first update, ComboApp executed the following services:
• Drafting and distribution of a Branded Press Release to announce Bdrive’s update
throughout mainstream app-centric media outlets throughout the web.
• Guaranteed Submission to 10 major review websites: A marketing service designed to
build both respectability and hype for the application’s update through trusted third party
reviewers popular within the “app-engaged” web community.

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Results
As a result of ComboApp’s marketing measures, Bdrive was well received upon its initial
release, and perhaps more importantly was able to experience a significant resurgence in its
popularity within the App Store during and after the release of its first major update – which we
had vigorously promoted. Highlighting this success was Bdrive’s rise from App Store’s TOP 100
Free Productivity Apps list into the much more consumer-visible TOP 50 Free Productivity
Apps list, ultimately peaking in the #40 position.

8. 8
Geniein Inc.
Contacts AIO (Utilities)
March 17th
, 2011
Background
Geniein Inc. is the leading Korean iOS app development company, based in
Seoul, Korea. The company iOS apps portfolio consists of the iPhone apps like
M-tube, E-mail Talkm Smart Keyboard (+Smart Favorites) and more.
Challenge
Geniein Inc. had recently developed a multipurpose social networking app -
Contacts AIO - that would allow users to send out individual SMS & group SMS
messages, share their location information, utilize social networking portals such
as Twitter and Facebook, send individual& group emails, and more from a
single centralized hub. Keen on raising the application’s visibility and popularity within the App
Store marketplace, the client reached out to ComboApp to assist them in marketing the app. One
of Geniein Inc.’s main specific goals was to secure Contacts AIO a position within the App
Store’s TOP 100 iPhone Utilities app list.
Solution
After taking time to understand the client’s needs and carefully analyzing Contacts AIO as a
product, ComboApp determined that the most effective marketing strategy to promote the app
needed to center around the same platforms and channels of social connection offered within the
app itself. We custom tailored our TOP 100 Campaign program to have the services included
within it target Facebook-engaged and Twitter-engaged communities, as well as demographics
most adapted to social interaction via online methods. These audiences already had an intrinsic
interest in the services Contacts AIO centralized together, and as so would be most likely to
notice and download the application.
Results
After ComboApp executed its TOP 100 Campaign on behalf of Contacts AIO, the app broke into
Apple’s TOP 100 iPhone Utilities app list for the first time in its entire release run. Furthermore,
Geniein Inc. was able to build on the added visibility a place within the App Store’s TOP 100
lists, and established Contacts AIO as a competitive alternative to more mainstream
multipurpose social networking titles.

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DIOTEK Co., Ltd.
MobiReader Pro- Business Card & Document OCR Reader
(Business)
July 15th
, 2011
Background
Since its establishment in 1999, DIOTEK Co., Ltd. has been leading the software
market for mobile devices, focusing on smart phones and touchscreen phones.
Through strategic partnerships with global device manufacturers, the company
provides various products worldwide for both general consumers and corporate
customers, which include handwriting recognition, electronic dictionaries,
mobile OCR, speech recognition/synthesis software, etc. DIOTEK is now
developing optimal solutions for mobile software and touchscreen interface,
which will enhance the utilization of innovative digital devices.
Challenge
DIOTEK Co., Ltd. was looking for a solution to break their business focused app – MobiReader
Pro – through into the prestigious the App Store’s TOP 100 iPhone Business apps category. In
order to achieve that goal the client contacted ComboApp, ordering a customized package of
highly effective marketing services
Solution
After carefully analyzing MobiReader Pro, ComboApp was able to recognize its strengths in
terms of consumer appeal, as well as the proper audience demographic which to target marketing
measures toward. With this information in hand we were able to develop a list of customized
marketing strategies that struck a chord with those consumers most likely to have interest in
MobiReader Pro.
Results
As the result of utilizing ComboApp’s Top 50 Campaign, the MobiReader Pro app successfully
broke into the iPhone Business app TOP 50 category, where it remained more than a week. The
application also simultaneously grew in visibility within the App Store, and was subsequently
included in the App Store’s “What’s Hot” featured iPhone Business Apps category.

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WASAC Research Institute of innodis
Defen-G Astro (Games)
September 1st
, 2011
Background
Established in Seoul, South Korea in October 2003, WASAC
Research Institute of innodis is a mobile application research and
development firm focused on emerging gaming technologies. The
company actively supports emerging industry trends in the sphere of
gaming technologies.
Challenge
Defen-G Astro, a strategy action defense game, was launched onto the T-Store (a game
marketplace developed by SK Telecom), Korea Telecom’s Olleh Market, LG Telecom’s OZ
Store, as well as Samsung App Store. Since becoming available on these markets Defen-G has
established a positive reputation with customers. Throughout these markets players have cited
the game’s overall presentation, engaging gameplay, and animation quality as key reasons for
their warm reception of the product. Given these early successful launches, the client had begun
preparations to introduce Defen-G Astro onto the App Store beginning in early July 2011.
Solution
With limited experience promoting applications on the App Store, Innodis contacted ComboApp
to help publicize and promote the paid version of Defen-G during its launch onto this
marketplace. After analyzing the app and reaching out to the client to understand their needs,
ComboApp developed a customized marketing plan for Innodis' Defen-G Astro. This marketing
plan included the following services from ComboApp:
• Guaranteed app reviews at 10 major review websites to heighten Defen-G’s visibility
amongst likely consumers.
• Sales Generation/Download Generation Service (500 Downloads).This service was executed
to help drive initial traffic towards Defen-G Astro and position the app to have maximum
exposure among prospective customers within the App Store.

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Results
ComboApp’s promotional campaign on behalf of Defen-G Astro began on September 1st
, 2011,
and within less than one business day the app had already been on the App Store as one of the
market’s top Strategy Games (ranked #29 overall), and Action Games (#73) categories.
Furthermore, as of September, 1st
Defen-G Astro was also able to reach a peak ranking of #194
on the App Store’s prestigious general Top iPhone Games category.

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Wizdom Studio Inc.
Alien Raid (Games)
September 23th
, 2011
Background
Founded in Seoul, Korea, Wizdom Studio Inc. is comprised of a
team of professionals who are committed to creating purely original
and endlessly playable mobile games for iOS consumers the world
over.
Challenge
Wizdom Studio Inc. had approached ComboApp in order to help
the organization break Alien Raid through into the App Store’s Top 100 iPhone Games category,
and help increase the app’s exposure and visibility overall.
Solution
ComboApp developed a customized marketing plan containing a wide array of highly effective
marketing services on behalf of Alien Raid. Centered around one of our signature marketing
services, the TOP 100 Campaign, ComboApp’s dedicated marketing teams analyzed the app
from the perspective of potential consumers, namely the mobile gaming community as well as
adolescent and adult men. With this information in hand, ComboApp was able to successfully
customize our TOP marketing campaign to reach this specific cross section of prospective
consumers and build hype for the app.
Results
ComboApp executed their noted TOP 100 Campaign on behalf of Alien Raid, beginning active
promotion on September 23rd
, 2011. Less than in one business day after the campaign had
begun; the app broke into the App Store’s TOP 100 iPhone Strategy Games and Adventure
Games lists. Furthermore, Alien Raid peaked in 35th
position in the iPhone’s TOP Paid
Adventure Games category and in 56th
position in the iPhone’s TOP Paid Strategy category.

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Playpiegames Co., Ltd.
10Plus – The Brain Game for you and your kids!
(Educational Games)
October 20th
, 2011
Background
Founded in Seoul, South Korea in August 2011, Playpiegames Co., Ltd. is an
energetic group of creatively minded game lovers dedicated to utilizing
innovation and imagination to develop uniquely challenging and entertaining
mobile gaming titles. The organization's parent company, Actoz Soft, is a
major global game developer focused on the online gaming sector.
Challenge
Playpiegames Co., Ltd. had contacted ComboApp to employ a wide array of
highly effective marketing services geared to successfully break their new
mobile application,10Plus, through into the App Store’s TOP 25 Paid iPhone Educational Games
category immediately after the app’s initial release in order to ensure that it was well positioned
for success from the start.
Solution
Recognizing the need for a highly customized approach, ComboApp tailored a multi-tiered
marketing campaign for 10Plus that sought to engage an audience demographic that would be
most receptive to mobile educational products – namely tech conscious parents. To reach this
audience ComboApp publicized 10Plus clearly as an educational product for kids and parents on
various major app review websites, Apple-centric media resources, and targeted promotion on
multiple social media channels.
We were able to achieve our clients’ goal of breaking 10Plus into the App Store’s TOP 25 Paid
Educational iPhone Apps list by tapping our considerable resources in the Mac focused web
media arena and positioning 10Plus accurately and effective within the public eye. This approach
led scores of consumers already primed to acquire mobile education solutions to take notice of
and ultimately invest in the app, precipitating its success within the mobile marketplace.

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Results
The efforts of ComboApp’s professional team culminated in 10Plus – The Brain Game securing
a spot in the iPhone’s TOP 25 Educational Games and TOP 50 Puzzle categories lists
immediately after the app’s initial release. The application was featured in the iPhone’s New
applications list and peaked in the #16 position the App Store’s TOP Paid Educational iPhone
Apps list as well.
Furthermore, 10Plus – The Brain Game retained its position within the TOP 50 Educational
Games category for several consecutive weeks long after all active promotional efforts had been
completed on ComboApp’s part.

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SK Planet
StyleTag – Fashion SNS (Lifestyle)
December 29th
, 2011
Background
Founded in Seoul, South Korea, SK Planet drives customer satisfaction by
providing optimal services and values in various areas, including Content
Delivery, LBS, Media, Commerce & Ad.
Challenge
SK Planet contacted ComboApp shortly after the initial release of their
application, StyleTag – Fashion SNS, on December 9th
, 2011. Disillusioned with
StyleTag’s lack of traction among consumers, the client was interested in
implementing a marketing campaign in order to raise awareness of the unique functionalities of
their product, confident that it would be embraced among fashion minded tech savvy users with
such a push. A socially conscious fashion resource, this app allows tech savvy fashion
enthusiasts to share looks, style, and new trends with like minded fashionistas on the go. With
this app users can follow fashion feeds, find new fashion ideas added by others, and stay tapped
into the global fashion scene all right through their iOS device.
Solution
After spending some time analyzing the application and researching best outlets to reach its
target demographic would be, ComboApp executed the following services, customizing the
execution of each to focus on media corridors frequented by tech hungry fashion enthusiasts:
• An In-app Advertising Campaign, promoting StyleTag within already successful
applications who user base over lapped with the client’s target audience.
• Forum Participation, helping fuel word of mouth awareness of the app throughout web
based social platforms catering to fashion and newly emerging fashion information outlet
trends.
• Twitter Boost service to raise StyleTag’s profile within the powerful exchange network.

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Results
As a result of ComboApp’s marketing efforts, StyleTag – Fashion SNS experienced tremendous
increase in popularity. After our promotional efforts were implemented StyleTag was able to
achieve a ranking within Apple’s TOP 10 Lifestyle Apps list, and furthermore was able to
maintain this position almost a week. The highlight of StyleTag’s success came on January 7th
,
2012, when the app peaked in popularity as the #1 Most downloaded Free Lifestyle app on the
iPhone, held the #26 position in the App Store’s in Overall Top Free iPhone apps list, and was
featured in Apple’s coveted “What’s Hot” feature section in the Lifestyle category.

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Infraware Co., Ltd
Polaris Office (Business)
April 20th
, 2012
Background
Based in Seoul, South Korea, Infraware secures technology in the modern
convergent environment and develops new products in order to apply new
technologies to bolster today's ubiquitous internet environment. The company
is committed to realizing a fully connected world where everyone can access
the internet at anytime, anywhere, by continuously researching, developing,
and investing in cutting edge digital progress.
Challenge
Upon the release of Polaris Office Infraware reached out to ComboApp in
order to develop a supporting marketing campaign on behalf of their product, boost opening
frame sales, and get the app onto the public radar as effectively as possible. After some research
the client cited us as their best-fit agency to achieve the goals they envisioned. Polaris Office
allows users to view and edit Microsoft Word, PowerPoint, Excel files, and text files, and view
PDF files on the go from anywhere. The app also offers up a full slate of editing features, cloud
support services, Zip file preview view functionality, and enhanced performance on the new
iPad.
Solution
ComboApp carefully analyzed the client’s app, reaching out them directly to gain a solid
understanding both of some added specifics regarding their product as well as what their
professional needs as a whole were. Afterwards, ComboApp designed and developed a
customized marketing plan for Polaris Office. This was a multi-tiered promotional solution
which consisted of the implementation of the following ComboApp services:
• Drafting and distribution of a targeted Press Release
• Outreach and submission of application to 50 mainstream review websites
• Outreach and Guaranteed Submission to 10 major review websites
• Implementation of ComboApp’s signature Facebook Boost support service
• Double implementation of Twitter Post service

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Results
Shortly after ComboApp began to actively execute their marketing campaign on behalf of
Polaris Office the application began to climb the ranks of the App Store. Among the notable
milestone achievements as part of this marketing project was Polaris Office’s peak position as
the #34 most popular iPhone Productivity app on the App Store on May 8th
, 2012 and as the #31
most popular iPad Productivity app on the App Store on May 13th
, 2012. Furthermore, Polaris
Office also enjoyed success in the App Store’s Business iPad and iPhone apps categories, rising
to peak positions of #43 and #140 respectively on May 19th
, 2012.

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KTH
Cartoon Defense: Space wars (Games)
July 17th
, 2012
Background
A subsidiary of Korea Telecom group, KTH is an innovative
mobile company committed to developing new global software &
software-relevant technology as well as expanding the mobile
ecosystem to make it a more open and interactive space as a
whole.
Challenge
KTH had contacted us prior to the release of their newest game Cartoon Defense: Space wars.
The client sought to build up an effective marketing campaign to be launched in conjunction
with the release of Cartoon Defense: Space Wars and in order to ensure that the game
experienced a fast, dynamic launch on the App Store from day one, and would be able to get
onto the public radar as quickly and efficiently as possible.
An out of this world spin on the mobile tower defense genre, this game throws gamers into an
epic real-time battle as they protect planet Cartoon from constant invasions from the group of
cunning galactic marauders. Complete with diverse game modes, dozens of unique resources and
weapons for players to utilize and upgrade, and enough strategically engaging levels to keep
players entertained for hours on end, this exciting title was entrusted to us to successfully
promote.
Solution
ComboApp dedicated marketing team analyzed client’s product and developed a custom
marketing campaign aimed to propel Cartoon Defense: Space wars to the top from the very
beginning of its launch onto the App Store. The aforesaid campaign included the following
highly effective time-proven marketing services:
• App Release package
• Sales Generation/Download Generation Service (200 downloads)
• Guaranteed Submission to 10 review websites
• Twitter Boost

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Results
ComboApp’s marketing campaign geared to achieve the level of success our client had planned
for began on July 17th
, 2012, and within two business days after the app’s initial release Cartoon
Defense: Space wars broke into the App Store’s TOP 25 Free iPhone Strategy Games, peaking
as the 18th
most popular app in that subcategory, while simultaneously appearing at the peak
position of 53th
in the App Store’s ultra-competitive Action Games subcategory. As an added
measure of its attained prominence, Cartoon Defense: Space wars remained in Top 100 list of
iPhone Free Strategy Games for two weeks in a row.

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HOTDOG Studio INC.
Fire Busters (Games)
October 5th
, 2012
Background
Korea based HotDog Studio Inc. is a progressive smart phone
game development company. To date it released 12 game apps
onto the App Store and is proudly providing iOS users with
premiere gaming experience.
Challenge
HotDog Studio Inc. contacted ComboApp prior to initial release of their new game Fire Busters
onto the App Store. The client was interested in successfully breaking their new mobile
application through into the App Store’s TOP 100 Paid iPhone Arcade Games or Puzzle Games
subcategories immediately after the app’s initial launch.
Compatible with the iPhone, iPod touch, and iPad, Fire Busters perfectly blends puzzle based
gameplay with fast paced action fun. Fire Busters is an expansive game, boasting 5 diverse
stages for a total of 80 uniquely designed levels. With various unlockable achievements such as
various water colors, the option to clear an especially tough level via Firefighter Plane, and
access to an in-depth user guide via YouTube, there's more than enough thrills and turns in this
game to keep players from getting frustrated or bored for hours on end.
Solution
Recognizing the need for a highly customized approach, ComboApp tailored a multi-tiered
marketing campaign for Fire Busters that included the following services:
• TOP 100 Campaign
• Press Release creation and distribution
• Sales Generation
Results
ComboApp executed all marketing measures ordered by the client in a swift fashion, and timed
to make the largest possible impact amongst the app engaged public at large. Effective pre-
planning and execution methods were integral in helping to push Fire Busters to success within
the App Store. Moreover we managed to surpass the goals pre-defined by the client since

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immediately after the initial release on October 5, 2012 the app broke through into two TOP 100
Paid iPhone Games subcategories – Arcade and Puzzle respectively.
The success of ComboApp’s marketing efforts were highlighted on the day of Fire Busters’
initial release, when the app was simultaneously ranked as the 13th
most popular app in App
Store’s Top Paid iPhone Puzzle Games category, 19th
in its Top Paid iPhone Arcade Games
category, 59th
in its overall Top Paid iPhone Games list and 97th
in App Store’s Top Paid iPhone
Apps chart. As an added measure of its attained prominence, Fire Busters also peaked as the 69th
in Top Paid iPad Puzzle Games and 88th
in Top Paid iPad Arcade Games subcategories as well.
Fire Busters retained their position within TOP 100 iPhone Puzzle Games for two consecutive
weeks (October 5-14, 2012) and stayed in iPhone Free Arcade’ TOP 100 chart for six
consecutive days (October 5-10, 2012).

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