Professional iPad, iPhone app promotion service. It presents case studies for the various range of iPhone, iPad and iPod Touch app promoted on the App Store by ComboApp Marketing & PR Agency.

1. Appacity Inc.
Messagey! SMS/MMS Unlimited (Social Networking)
June 25th, 2010
Background
A Canadian Start-Up, Appacity entered the App Store with its launch of
Messagey! This app provides users with the ability to send SMS messages via
the internet, rather than through their carriers’ normal SMS system. The
application requires only a Wi-Fi connection, and allows users to send and
receive an unlimited number of free messages.
Challenge
Entering an industry flooded with messaging options for consumers, Messagey!
naturally encountered a great deal of competition within the App Store’s Social
Networking apps category. Furthermore, given the fact that numerous competitors’ titles offer
the similar services through similar means, it was crucial to the client to differentiate their
product from its competition. After attempting a number of unsuccessful marketing pushes
themselves, Appacity reached out to ComboApp in order to find an effective marketing solution
to promote Messagey!
Solution
After analyzing the client’s application and understanding which aspects differentiated it from
competition, ComboApp developed a customized marketing package on behalf of Messagey!
Services carried out by ComboApp as part of this campaign included the following: Creation and
distribution of an App Video demo review throughout largest mainstream web-based video
outlets, and 10 guaranteed review submissions at major review websites. These services were
specifically geared to provide Messagey! with increased exposure among app shoppers and to
provide it with higher visibility throughout the App Store.
Results
ComboApp’s concerted marketing push fueled Messagey’s rise to the 18th overall position in the
App Store’s prominent TOP Paid Social Networking apps category. A highlight of this campaign
also saw Messagey! mentioned throughout numerous major video sites after the initial release of
its video review. Now ComboApp Marketing & PR Agency continues cooperation with
Appacity on the new project for Messagey!

2. Ideateca Factory, S.A.
iBasket Free (Games)
July 2nd, 2010
Background
Ideateca is a software and applications developer specializing in the
creation of web services and games across a diverse range of
platforms. The company has developed and released three iOS
games onto the App Store, including iBasket Free. This is a
basketball themed game where players are challenged to make
baskets from a variety of distances and positions.
Challenge
The client had already utilized a marketing campaign which pushed the app into App Store’s
TOP Sports Games app category, and wanted to drive the popularity of their product up even
further with the ultimate goal of securing a spot for iBasket Free among top 10 apps within this
category. Ideateca reached out to ComboApp in order to turn this goal into a reality.
Solution
The client chose to utilize two of ComboApp’s most popular and established marketing services
to help them push iBasket to become one of the top ten most popular Sports Games on the App
Store. Specifically, the two measures they utilized were our Sales Generation and Customer
Reviews aggregation services. These marketing efforts were geared to cement iBasket’s positive
user reputation on App Store and reach top positions in Sports Games category.
Results
Once ComboApp implemented its marketing campaign, iBasket Free was able to break into the
Top 10 Free Sports Games app category and top the list as the most popular Free Sports Game
title on App Store. Even after ComboApp ceased active marketing operations on behalf of
iBasket, the app has established itself as a top mobile sports gaming title and continues to rank
among the most popular iOS sports games to this day. The application has also appeared on App
Store’s influential “What's Hot” Sports Games Category as well, an appearance that further
helped to increase the number of downloads and overall popularity.
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3. Viet Tran
Notes Plus (Productivity)
October 10th, 2010
Background
Minnesota based Viet Tran, is a Web / software application developer active
since 1996, independent iPhone & iPad app developer at Touch Editions.
Tran’s debut app on the App Store was the iPad productivity app Notes Plus,
which was released in July, 2010. He has since released several new versions
of this highly acclaimed note-taking utility.
Challenge
Viet Tran has had a long history of partnering with ComboApp for marketing
solutions, initially reaching out to us when attempting to promote the first version of Notes Plus.
After releasing Notes Plus version 2.0 he was in need of an affordable but yet effective
marketing campaign to promote his newly enhanced app throughout App Store’s iPad
Productivity Apps category. As Notes Plus was already a fairly popular title at this point, the
main marketing challenge lay in the fact that the app would be in direct competition with first
tier note taking competitors such as Apple's own titles including Pages, Numbers, Keynote, and
GoodReader for the iPad.
Solution
Viet Tran opted to utilize our Post-Launch marketing service package. This marketing campaign
option involves drafting and distribution of a targeted press release, app reviews generation and
active app promotion throughout various iOS focused web forums. Furthermore, an optimal
dynamic app pricing strategy was provided on behalf of the client as well. This strategy would
involve numerous price changes in order to provide the application with maximum exposure
after the release of its newest update.
Results
After all aforementioned marketing services were executed Notes Plus 2.0 experienced a rapid
ascension to the top echelon of iPad applications in terms of its public profile and sheer
popularity with iPad owners. The app was featured in App Store’s “New and Noteworthy” iPad
Productivity Apps category and Top Grossing list. At the height of its popularity, Notes Plus was
ranked as the #1 Paid iPad Productivity App on the App Store as a whole, beating out
competition from Apple itself, as well as numerous other large corporate competitors.
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5. Wet Productions Inc.
My Virtual Girlfriend (Games)
December 22nd, 2010
Background
Founded in 2003, WET Productions is a mobile applications and games
developer. The organization utilized its unique 3D Engine “Cadabra3D”, to
create original games and entertainment applications, as well as promotional
games for external clients. In early 2009 the developer decided to create an
iPhone “sim” themed game featuring a virtual girlfriend that users could interact
with through their iPhone. The result of this work was My Virtual Girlfriend,
which was released for iPhone in 2010.
Challenge
The client’s goal was to break into the top 100 Entertainment apps on the App Store in the U.S.
The developers knew that they needed to execute a marketing push on behalf of their app in
conjunction with an update set to go live during the 2010 holiday season. ComboApp was tapped
to help the client achieve and exceed these goals.
Solution
At the client’s request ComboApp utilized its Twitter Boost, Press Release, and iTunes App
Reviews by Independent Reviewers services to promote My Virtual Girlfriend during the
holidays.
Twitter Boost was utilized to spread the word about the My Virtual Girlfriend's update on
Twitter among around 1,000 ComboApp followers - the community of people, who are
interested in iPhone and iPad apps related topics.
Press release generation and distribution service was used to distribute the news about the app's
update to the variety of media outlets and gain their attention. Utilizing Press Release service
allowed to cover the great number of media outlets within 24 hours and get a great exposure for
the app.
In fact the app press release was published on 562 media agencies websites and produced
12,000+ app impressions, Google search for the press release title returns more than 21,000
results. The publicity push was so effective that it even caught the attention of a writer for the
popular late night show “George Lopez tonight!” who had picked up the news and incorporated
it directly into the monologue for comedian George Lopez. The show aired on December 23rd
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6. 2010. Here is a clip of that show; the point in the monologue that talks about the game is
1 minute in -
http://www.lopeztonight.com/episode_recaps_and_highlights/last_nights_standup_122310.php
Although this is a rare chance and we were fortunate enough to have that happen, it definitely
would not have happened without the press release distribution to the various media outlets that
morning.
Furthermore, aggregation of iTunes App Reviews by Independent Reviewers resulted in a solid
accumulation of positive reviews, something which helped to jump start app sales and contribute
to widespread positive word of mouth among app shoppers as well.
Results
The positive results of ComboApp’s marketing campaign on behalf of My Virtual Girlfriend can
be best summed up by the client themselves:
“Our most recent marketing push (December 22, 2010) has been a great success for us. . . [in
the past] I had paid for many ads spots on iPhone game targeted websites but always found the
results disappointing. Since I was literally running out of money, I needed something within
budget that had a really good return on investment. ComboApp allowed me to pick and choose
items à la carte that were both fair and affordable. The combined items contributed to our
current success. The results speak for themselves….”
 Mike Amerson
Founder, Wet Productions Inc.
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7. My Virtual Girlfriend Lite, Downloads:
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8. My Virtual Girlfriend Full, Downloads:
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9. INTERSOG LLC
Learning To-Go MBA (Business, Finance)
February 16th, 2011
Background
Located in Chicago, Illinois, INTERSOG is a leading maker of mobile apps with
almost 200 titles available on the App Store. The organization has a wide range
of Mobile Learning products which are in great demand among business
enthusiasts and entrepreneurs.
Challenge
Reaching out to mainstream media outlets for support has been a major long-
term marketing goal for INTERSOG. The client views such outreach efforts as
an effective way to building its reputation within the mobile marketplace and
attract new customers to its many educational and leisurely applications. Given the enormous
competition between rival mobile app development companies, the client found that consistently
accomplishing efforts to garner such support represent a constant challenge. To ensure their
success in this capacity on a long-term basis INTERSOG reached out to ComboApp for
marketing assistance.
Solution
INTERSOG applied a number of methods such as personal press release distribution to publicize
new releases, promoting both the company as well as news regarding specific products via
Social Media channels such as Twitter, Facebook, LinkedIn, YouTube, and blogs, as well as
developing a strong mobile app portfolio on the App Store over time.
Results
When coupled together, marketing outreach efforts ComboApp applied on behalf of INTERSOG
allowed the organization to steadily build mainstream exposure, leading the client to be featured
on various high profile tech-oriented blogs and media outlets including Mashable.com. To
review INTERSOG's full line of Learning To-Go MBA apps included in Mashable's list of
useful iPhone apps developed specifically for use by small business owners please visit:
http://mashable.com/2011/02/15/educational-iphone-apps-small-business/
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11. INTERSOG LLC
Business Education Mac apps series
(Business and Finance)
April 12th, 2011
Background
Located in Chicago, Illinois, INTERSOG is a leading mobile
application and software solutions developer with nearly 200 titles
available on the App Store. The organization has a wide range of
Mobile Learning products which are in great demand among business
enthusiasts and entrepreneurs.
Challenge
The company had recently launched an initiative to port their full line of Learning-To-Go
educational apps onto Apple’s newly opened Mac App Store, a new virtual marketplace created
for Mac laptop and desktop owners. The client sought to find new prospective customers for
INTERSOG’s premiere business and finance learning franchise and evaluate the financial
viability of this new laptop/ desktop focused virtual marketplace as a whole in the process.
Solution
To meet the client’s challenges ComboApp implemented app reviews by independent reviewers
for applications INTERSOG ported into the Mac App Store and drafted a press release
announcing the arrival of the client’s full Learning-To-Go application library onto this new app
market as well. This announcement was geared to accentuate the advantages this new platform
held for the app franchise as a whole, and was distributed to mainstream web media outlets
frequented by the clients target consumer demographics.
Results
As a result of ComboApp’s concise and well-focused marketing efforts several of INTERSOG’s
Learning-To-Go applications rose to prominence in the Mac App Store’s Paid Business apps
category, four of them ranking with the TOP 10 positions on this list. Furthermore, multiple
Learning-To-Go apps were featured on the dynamic new marketplace’s Top Grossing Business
and Top Grossing Finance categories as well.
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13. NXP Software B.V.
CineXPlayer - The best way to enjoy your Xvid movies 2D & 3D
(iPad Utilities)
May 25th, 2011
Background
Netherlands-based NXP Software is an Independent Software Vendor
with a global contingent of support from various leading mobile device
vendors. The company specializes in developing innovative multimedia
solutions to help mobile device manufacturers, service providers, and
operators alike deliver vibrant, easy-to-enjoy multimedia experiences
that truly stand out from the crowd. NXP Software has established
strong partnerships with key vendors to ensure optimum flexibility,
ease-of-integration, and interoperability between its hardware and software platforms. Its
LifeVibes software is currently used in over 650 million mobile devices, making the company
the market leader in software solutions for mobile multimedia solutions.
Challenge
NXP was preparing to release a major update for their application, CineXPlayer – an iPad
optimized movie playing app. In terms of marketing the clients goal was to increase consumer
awareness of this newly updated app amongst iPad users, expose it as a viable alternative to
Apple’s native video player for iPad, and therefore secure more downloads.
Solution
NXP purchased the number of services from ComboApp, including: App Store SEO
implementation, News Submission to Related Resources, App Store site SEO enactment, and
implementation of our premiere “Twitter Boost" to create buzz for the application throughout the
social networking realm.
Results
Applying the aforementioned services resulted in CineXPlayer gaining a broad base of
consumers and general mobile media buzz, which together propelled the application from a
tenuous mediocre reception on the app store to a spot in the App Store’s hyper competitive TOP
10 Paid iPad Utilities Apps category as well as its more general big brother, the TOP Grossing
iPad Utilities App list for several weeks in a row.
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15. Majorspot, Inc.
Ghostwriter Notes (iPad Productivity)
June 2nd, 2011
Background
Majorspot, Inc. is an independent mobile development company founded and
run by Michael Privat. The organization is dedicated to building iOS
applications of the highest caliber for the iPad, iPhone, and iPod touch. The
company prides itself on providing effective customer support and consistent
updates to make their products continually better.
Challenge
The client was planning on releasing a newly updated version of Ghostwriter
Notes, its popular note taking application developed specifically for use on the iPad app. Seeking
to publicize the update’s launch in order to break Ghostwriter Notes into the App Store’s TOP
100 iPad Productivity Apps list, the client reached out to ComboApp. As this category is heavily
dominated by Apple’s own applications such as Pages, Numbers, and the like, the client knew
that finding success would be a difficult endeavor.
Solution
To publicize Ghostwriter Notes’ update Majorspot, Inc. elected to utilize the following
marketing services:
• Guaranteed Submission to 10 major review sites
• Sales Generation/Download Generation (100)
• Branded Press Release.
Results
Within three days of ComboApp’s marketing services being executed Ghostwriter Notes for iPad
blasted its way into the iPad’s TOP 100 Productivity Paid Apps list. Its success did not stop there
however. On the heels of its own rise through the ranks of the App Store, Ghostwriter Notes
found a spot in App Store’s Top Grossing Apps list, where it remained for more than a week.
Together, the awareness and customer aggregation this rise in popularity brought about enabled
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16. Ghostwriter Notes to position itself as a serious competitor to other top-tier iPad note
productivity applications.
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17. WASAC Research Institute of innodis
Defen-G Astro (Games)
September 1st, 2011
Background
Established in Seoul, South Korea in October 2003, WASAC
Research Institute of innodis is a mobile application research and
development firm focused on emerging gaming technologies.
The company actively supports emerging industry trends in the
sphere of gaming technologies.
Challenge
Defen-G Astro, a strategy action defense game, was launched onto the T-Store (a game
marketplace developed by SK Telecom), Korea Telecom’s Olleh Market, LG Telecom’s OZ
Store, as well as Samsung App Store. Since becoming available on these markets Defen-G has
established a positive reputation with customers. Throughout these markets players have cited
the game’s overall presentation, engaging gameplay, and animation quality as key reasons for
their warm reception of the product. Given these early successful launches, the client had begun
preparations to introduce Defen-G Astro onto the App Store beginning in early July 2011.
Solution
With limited experience promoting applications on the App Store, Innodis contacted ComboApp
to help publicize and promote the paid version of Defen-G during its launch onto this
marketplace. After analyzing the app and reaching out to the client to understand their needs,
ComboApp developed a customized marketing plan for Innodis' Defen-G Astro. This marketing
plan included the following services from ComboApp:
• Guaranteed app reviews at 10 major review websites to heighten Defen-G’s visibility
amongst likely consumers.
• Sales Generation/Download Generation Service (500 Downloads).This service was executed
to help drive initial traffic towards Defen-G Astro and position the app to have maximum
exposure among prospective customers within the App Store.
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18. Results
ComboApp’s promotional campaign on behalf of Defen-G Astro began on September 1st, 2011,
and within less than one business day the app had already been on the App Store as one of the
market’s top Strategy Games (ranked #29 overall), and Action Games (#73) categories.
Furthermore, as of September, 1st Defen-G Astro was also able to reach a peak ranking of #194
on the App Store’s prestigious general Top iPhone Games category.
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19. Play Pen Studios Ltd.
SkillZ for iPad (iPad Games / Music)
September 8th, 2011
Background
Play Pen Studios is a Hong Kong-based independent video game
developer founded in 2005. After winning a game design competition
hosted by Microsoft, the company went on to become certified
developers for the Xbox platform and performed a multitude of project-
based services for Chinese developers and publishers.
Challenge
Play Pen Studios was planning on releasing a brand new musical iPad game into the highly
competitive iOS game environment. This was the first game released by Play Pen Studios, and as
a result the company's app marketing experience was extremely limited. SkillZ for iPad was
launched onto the iPad's Games / Arcade and Music categories on the App Store.
Solution
To effectively promote the game ComboApp executed the following services for Play Pen
Studios' SkillZ for iPad:
• Press Release drafting and distribution
• Aggregating of 10 iTunes App Reviews by Independent Reviewers
• App Submission to 50 Review Sites
• Twitter Boost campaign.
Results
Combining a high quality mobile gaming title – in this case SkillZ for iPad – and the prompt
execution of numerous marketing services deemed appropriate for the app's launch, helped
SkillZ for iPad achieve a peak ranking as the #1 downloaded application on the App Store's iPad
Music Games chart. Furthermore, the app was able to retain this position for two consecutive
weeks. SkillZ for iPad was also able to breach App Store's Top 100 iPad Arcade Games chart.
The app was also recognized by Apple's own employees for its quality, and chosen to be
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20. included in their coveted "What We Are Playing" feature in the App Store's general iPad game
category as well.
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22. Playpiegames Co., Ltd.
10Plus – The Brain Game for you and your kids!
(Educational Games)
October 20th, 2011
Background
Founded in Seoul, South Korea in August 2011, Playpiegames Co., Ltd. is an
energetic group of creatively minded game lovers dedicated to utilizing
innovation and imagination to develop uniquely challenging and entertaining
mobile gaming titles. The organization's parent company, Actoz Soft, is a major
global game developer focused on the online gaming sector.
Challenge
Playpiegames Co., Ltd. had contacted ComboApp to employ a wide array of
highly effective marketing services geared to successfully break their new
mobile application,10Plus, through into the App Store’s TOP 25 Paid iPhone
Educational Games category immediately after the app’s initial release in order to ensure that it
was well positioned for success from the start.
Solution
Recognizing the need for a highly customized approach, ComboApp tailored a multi-tiered
marketing campaign for 10Plus that sought to engage an audience demographic that would be
most receptive to mobile educational products – namely tech conscious parents. To reach this
audience ComboApp publicized 10Plus clearly as an educational product for kids and parents on
various major app review websites, Apple-centric media resources, and targeted promotion on
multiple social media channels.
We were able to achieve our clients’ goal of breaking 10Plus into the App Store’s TOP 25 Paid
Educational iPhone Apps list by tapping our considerable resources in the Mac focused web
media arena and positioning 10Plus accurately and effective within the public eye. This approach
led scores of consumers already primed to acquire mobile education solutions to take notice of
and ultimately invest in the app, precipitating its success within the mobile marketplace.
Results
The efforts of ComboApp’s professional team culminated in 10Plus – The Brain Game securing
a spot in the iPhone’s TOP 25 Educational Games and TOP 50 Puzzle categories lists
immediately after the app’s initial release. The application was featured in the iPhone’s New
applications list and peaked in the #16 position the App Store’s TOP Paid Educational iPhone
Apps list as well.
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23. Furthermore, 10Plus – The Brain Game retained its position within the TOP 50 Educational
Games category for several consecutive weeks long after all active promotional efforts had been
completed on ComboApp’s part.
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24. Coca-Cola Amatil
Formula (Lifestyle)
October 21st, 2011
Background
Based in Australia, Coca-Cola Amatil is one of the largest bottlers of non-
alcoholic ready-to-drink beverages in the Asia-Pacific region and one of the
world’s top five Coca-Cola bottlers. The company has operations in five
countries – Australia, New Zealand, Fiji, Indonesia and Papua New Guinea –
manufacturing, selling and distributing a diversified product portfolio including
carbonated soft drinks, water, sports and energy drinks, fruit juice, flavored milk,
coffee and packaged ready-to-eat fruit and vegetable products.
Challenge
Coca-Cola Amatil’s new mobile bartending application, Formula, represents a training resource
for hospitality professionals as well as anyone interesting in learning more about various drink or
cocktail recipes, and the fundamentals of bartending. Amatil aimed to establish the global
visibility and popularity of this app prior to and during its initial release onto the App Store, and
contracted the ComboApp as a mobile marketing specialist to help them achieve this goal.
Solution
ComboApp implemented multiple marketing services to publicize Formula and raise the
application’s profile within the media as a means of encouraging consumer interest and
ultimately larger download volumes upon release. The following services were executed as part
of this project:
• A Press Release was drafted and distributed to dedicated Mac-centric resources. This
increased the app’s visibility and brought it valuable exposure amongst web based
journalists and bloggers.
• App Store SEO analysis was undertaken, which allowed ComboApp’s team to optimize
the applications searchablity on the web.
• Forum Release Announcements were issued to spread the word about Formula’s release
on targeted app-centered forums in order to reach out to a wide audience of prospective
customers.
• A Sales Generation/Download Generation campaign was executed to kick start sales of
the application.
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25. Results
As a result of the aforementioned marketing and promotional techniques performed by
ComboApp, Formula was able to find a large scale audience in the mobile marketplace.
Highlights of Formula’s success included a peak position as the 47th most downloaded iPhone
application in the App Store’s Lifestyle category – attained on October 28th, 2011 –, and as the
80th most downloaded app in the iPhone’s Paid Lifestyle apps list for this same time frame.
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26. MoboTap Inc.
Dolphin Browser (Productivity)
November 15th, 2011
Background
MoboTap Inc. is a mobile technology developer committed to advancing the
mobile revolution by improving the way people experience the web through
their mobile devices. The organization was founded by a team of proven
engineers and entrepreneurs keen on continuously pushing the limits of mobile
technology.
Challenge
MoboTap Inc. had contacted ComboApp prior to releasing an update of their
premiere web browsing app, Dolphin Browser, onto the App Store. The company was looking to
secure a spot for their application at the crest of the App Store and increase its overall visibility
among mobile consumers.
Furthermore, the client sought to grow the number of iOS platform downloads for the app to
better reflect the download numbers it was already experiencing among Android consumers,
where the app had already gained traction as one of the most popular titles among shoppers.
Dolphin Browser itself was developed as an enhanced alternative to Apple's and Android’s own
default browsing platforms. The app features enhanced functionalities including gesture
controlled web browsing, tailored webzine access, and more.
Solution
A demanding project in light of its scope as well as the levels of success the app would need to
measure up to, after discussion with the client ComboApp analyzed Dolphin Browser.
Subsequently our marketing teams developed a customized marketing plan to tackle the
challenging prospect of marketing the app effectively. Our program was uniquely tailored to suit
the client’s need and included utilization of the following marketing services:
• Ad Campaign drafting and implementation
• Mass mailing efforts reaching out to 10,000 active & app-engaged iPhone users
• Twitter Boost web based promotion
• Release Announcements on Related Resources
• Forum Participation to build hype about the application among app enthusiasts
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27. • Reviews Generation in order to ensure that the app held a positive, independently
attained rating on the App Store
Results
ComboApp’s professional marketing team executed the aforementioned marketing efforts in a
concise and ultimately highly effective manner. The culmination of our work saw Dolphin
Browser reach its own pre-defined goals - which the client had set up at the outset of our
collaboration. The app was able to garner an impressive amount of new user downloads in a
relatively short amount of time, something that helped its heightened profile and alternatively
helped drive its visibility up even further.
Hallmarks of Dolphin Browser’s successful marketing push came in the form over numerous
milestone achievements. On November 18th, 2011 the application peaked at #15 in the iPhone’s
Top Free Apps list, and on November 21st, 2011 reigned as the #1 most downloaded app in the
iPhone’s Free Productivity Apps category. As an added measure of its increased popularity,
Dolphin Browser was featured in Apple’s coveted “What’s Hot” app feature section.
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29. Ibexis Studio
Snakes and Ladder World Edition (Games)
November 29th, 2011
Background
Ibexis Studio is a burgeoning game and mobile applications developer
focused on providing mobile solutions of the highest caliber to app
shoppers across a diverse spectrum or genres. In October 20, 2011 the
company released Snakes and Ladder World Edition, a universal iOS
app that represents a digital update of the classic board game of the
same name.
Challenge
Ibexis Studio had contacted ComboApp roughly a month after releasing Snakes and Ladder
World Edition onto the App Store. At the time the client contacted ComboApp the app had
virtually no prior success in generating any significant volume of downloads. To remedy this
situation, Ibexis Studio decided to employ our services to break the app through into the App
Store’s TOP 100 Paid iPhone Board Games category. Confident in the quality of their product,
Ibexis hoped that such success would greatly increase their app’s visibility throughout the
mobile iOS marketplace and intrigue even more prospective customers to download it.
Solution
Understanding that the client had no clear proposed structure for app promotion, we decided to
employ an overarching promotional campaign on their behalf. Consisting of a custom fitted
variation of our popular TOP 100 Campaign, ComboApp’s market analysis, marketing, and SEO
teams developed a multi-service marketing effort for Snakes and Ladder World Edition which
covered differing audience demographics across a diverse variety of outlets -- including targeted
web media outlets, app user forums, and the like. Positioning the application as a tech-savvy
digital update of a board game that was already established and near and dear to legions of
gaming enthusiasts allowed us to successfully intrigue and interest a large pool of mobile
consumers.
Results
As a result of complex marketing and promotional techniques performed by ComboApp, Snakes
and Ladder World Edition was able to rise from relative obscurity to its requested TOP 100 Paid
iPhone Board Games category, reaching 35th place in November 30, 2011. Additionally, Snakes
and Ladder World Edition was featured in Apple’s Top Grossing iPhone Board Games list.
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31. Vapssky Technologies Inc.
Draco the Dragon: The Fire-Breathing Quest! (Games)
December 6th, 2011
Background
Vapssky Technologies, headquartered in Houston, TX, is a mobile application
development studio. The company specializes in creating productive, attractive,
and user-friendly mobile applications. A pioneer in mobile application
development, Vapssky is currently working on innovative mobile products to
enhance customers’ mobile experiences.
Challenge
Vapssky Technologies had contacted ComboApp prior to the initial release of
their newest mobile game, Draco the Dragon: The Fire-Breathing Quest! onto the
App Store. In order to ensure the app enjoyed a successful launch, the client decided to utilize
our services in order to break the app through into the App Store’s TOP 100 Paid iPhone Arcade
Games category.
Solution
After conducting an active dialogue with the client regarding their new game and its unique
attributes, ComboApp executed a custom tailored TOP 100 Campaign on behalf of Draco the
Dragon, focusing on its status as an arcade title with a unique sensory engagement - a feature
allowing users to actually “breathe” fire. We conducted marketing efforts throughout engaged
mobile game forums, and sought out advertising opportunities throughout media outlets catering
to arcade fans as a whole. A significant Social Media exposure by means of our Twitter Boost
service was achieved as well.
Results
As a result of the complex marketing and promotional techniques carried out by ComboApp,
Draco the Dragon: The Fire-Breathing Quest! was able to break into the TOP 100 Paid iPhone
Arcade Games category as per the client’s request - ultimately reaching 80th place within the
category on December 20th, 2011. Moreover, on this same day the app managed to score an
additional win, coming in at #91 in Apple’s TOP 100 Paid iPhone Action Games list.
Furthermore, Draco the Dragon: The Fire-Breathing Quest! was prominently featured in Apple’s
coveted “New and Noteworthy” iPhone Action Games list, adding extra visibility to the unique
new title.
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33. InterServ International Inc.
A+WordPuzzle (Games)
December 30th, 2011
Background
InterServ International Inc. is an experienced independent game
developer founded in Asia. The company develops Massive Multiplayer
Online Games, as well as Casual games for PC, Xbox LIVE consoles,
and Mobile platforms. Their experience, innovation, and quality have
won prestigious awards, including “Most Innovative Game of E3″ in
2004 with Iron Phoenix. This was the first game to allow 16 players to
battle each other simultaneously in an online environment via mobile
device.
Challenge
With no previous experience in marketing apps within the App Store, InterServ International
contacted ComboApp shortly after the initial release of their word game app A+WordPuzzle. An
exciting, arcade action infused word puzzle blast, A+WordPuzzle challenges users to find words
hidden in grids of letters. The player’s goal is to diffuse word bombs to move from one stage to
the next while highlighting as many other words as they can along the way to get the best score
possible.
In order to increase the app’s visibility throughout the web, improve its position in the App
Store, and boost sales, InterServ International sought to break A+WordPuzzle through into the
TOP 100 Paid iPad Word Games category.
Solution
After taking time to understand the client’s needs and review their title, ComboApp executed
their signature TOP 100 Campaign on behalf of A+WordPuzzle. This package of services was
tailored to target the apps core audience base - word game enthusiasts - as well as the
recreational mobile gaming community as a whole.
Results
Our professional team’s efforts culminated in A+WordPuzzle rising well within Apple’s TOP
100 Paid iPad Word Games category. Ultimately the app reached its peak position - 15th place -
in December 30th, 2011. Furthermore, on this same day A+WordPuzzle broke into Apple’s
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34. highly competitive TOP 100 Paid iPad Educational Games list as well, peaking at #28 in that
chart.
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35. SK Planet
StyleTag – Fashion SNS (Lifestyle)
December 29th, 2011
Background
Founded in Seoul, South Korea, SK Planet drives customer satisfaction by
providing optimal services and values in various areas, including Content
Delivery, LBS, Media, Commerce & Ad.
Challenge
SK Planet contacted ComboApp shortly after the initial release of their
application, StyleTag – Fashion SNS, on December 9th, 2011. Disillusioned with
StyleTag’s lack of traction among consumers, the client was interested in
implementing a marketing campaign in order to raise awareness of the unique functionalities of
their product, confident that it would be embraced among fashion minded tech savvy users with
such a push. A socially conscious fashion resource, this app allows tech savvy fashion
enthusiasts to share looks, style, and new trends with like minded fashionistas on the go. With
this app users can follow fashion feeds, find new fashion ideas added by others, and stay tapped
into the global fashion scene all right through their iOS device.
Solution
After spending some time analyzing the application and researching best outlets to reach its
target demographic would be, ComboApp executed the following services, customizing the
execution of each to focus on media corridors frequented by tech hungry fashion enthusiasts:
• An In-app Advertising Campaign, promoting StyleTag within already successful
applications who user base over lapped with the client’s target audience.
• Forum Participation, helping fuel word of mouth awareness of the app throughout web
based social platforms catering to fashion and newly emerging fashion information outlet
trends.
• Twitter Boost service to raise StyleTag’s profile within the powerful exchange network.
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36. Results
As a result of ComboApp’s marketing efforts, StyleTag – Fashion SNS experienced tremendous
increase in popularity. After our promotional efforts were implemented StyleTag was able to
achieve a ranking within Apple’s TOP 10 Lifestyle Apps list, and furthermore was able to
maintain this position almost a week. The highlight of StyleTag’s success came on January 7th,
2012, when the app peaked in popularity as the #1 Most downloaded Free Lifestyle app on the
iPhone, held the #26 position in the App Store’s in Overall Top Free iPhone apps list, and was
featured in Apple’s coveted “What’s Hot” feature section in the Lifestyle category.
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