1. Comarch and Azul Airlines Overhaul Tudo Azul Frequent Flyer Program
Comarch Inc. and Azul Airlines, a Brazilian airline, are pleased to release the details regarding their successful
partnership in the re-design of Azul’s frequent flyer program, Tudo Azul.
Comarch revamped Azul’s loyalty program using Comarch Loyalty Management for Airlines 4.1. This marks another
successful implementation of the revenue-based FFP system for Comarch, after delivering a similar system for
JetBlue. Comarch and Azul worked hand-in-hand to ensure a smooth transfer of all existing functionalities into the
renewed system, while simultaneously adding new capabilities. The transition will allow Azul to better manage the
system, monitor program performance, generate complex reports and analytics and effortlessly manage the content
of the Member Web Portal via CMS. All these components will allow for seamless management of Tudo Azul and
detailed analysis of the data collected through the program, in order to enrich customer experiences, which in the
long run boosts customer loyalty and satisfaction.
Azul took the innovative approach to its new frequent flyer program by offering a very attractive revenue –based
system that is simple and transparent to program members. Azul offers members R$ 30 in credits just for enrolling
into Tudo Azul. The travelers then embrace the clear program rules as they earn 5% of the fare each time they fly.
Every time the customer reaches 50 credits in his/her account, he/she may use it as a discount at the next purchase,
with no restrictions regarding the seat options and travel dates.
“The choice by Azul shows Comarch’s commitment to provide first class loyalty solutions to clients around the
world. Azul Airlines took advantage of our newly improved Comarch Loyalty Management for Airlines 4.1, with its
flexibility and innovative futures that make it clearly stand out among our competitors.” - says Darius Ner, president
of Comarch Inc. – “Comarch is thrilled to help Azul Airlines bring the value of the Tudo Azul program to its
customers. This partnership will also further develop Comarch’s already strong presence in the quickly accelerating
Latin American market.”
About Comarch:
Comarch S.A. is a public company listed on the Warsaw Stock Exchange and has over 3,500 employees in 15
countries around the world. Comarch is a global leader in loyalty management systems. The company delivers
advanced solutions and expertise in managing loyalty programs. Clients rely on Comarch to help them build
customer relations and increase retention. For further information please visit www.comarch.com.
About Azul Brazilian Airlines:
Azul Brazilian Airlines has changed the landscape of Brazilian commercial aviation. With over 10% domestic market
share, Azul is the third largest airline in Brazil, connecting 48 destinations, 47 cities, with over 400 daily flights. In
addition to 52 Brazilian cities served by the company’s aircraft, Azul serves 8 additional points via convenient bus
connections. Azul currently operates a fleet of 54 aircraft including 42 jets (32 Embraer 195 and 10 Embraer 190s)
and 12 turboprops (7 ATR 72-600 and 5 ATR 72-200). To date, Azul has served more than 19 million customers. Its
mission: to stimulate air travel and boost the Brazilian economy using a simple formula: low prices and high quality
service. The company's success has drawn recognition not only within Brazil, but internationally: In 2011, Azul was
voted the 'Best Airline in Brazil' by both Travel and Tourism and Flight Revue magazines; Awarded title of 'Best Low-
Cost Airline in Latin America' by Skytrax. Was recognized as "One of The World's 30 Hottest Brands' by Advertising
Age in New York. Learn more at www.voeazul.com.br.