1. My.ComMetrics.com
ComMetrics
Session 3: Using the KISS approach â Aldi versus Trader Joeâs
Session 4: Innovating â Mittelstand to the rescue
Presented by
http://info.cytrap.eu/?p=134
social media trends 2011
http://info.cytrap.eu/?p=176
ComMetrics blog checklist
Who is: Urs E. Gattiker?
http://info.cytrap.eu//?page_id=114
Urs E. Gattiker , Ph.D.
2008_06_16
2. ComMetrics
_About my 10 sessions:
Readings
Student brings work case/challenge - volunteer for tomorrow?
Have you walk away with a clear understanding about:
- get the bigger picture
- apply â transfer learning to your workplace
- context is important (size of firm, culture, market, ownership...)
2011_01_17
_Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
3. ComMetrics
_About my 10 sessions:
Slides â copies â latest version that I use in class can be found here:
==> http://www.slideshare.net/ComMetricsUniversity
You can also watch videos at:
==> http://www.youtube.com/ComMetrics
2011_01_17
_Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
4. ComMetrics
_About my 10 sessions:
Readings
Student brings work case/challenge - volunteer for tomorrow?
- context is important (size of the firm, culture, market, ownership...)
Ownership and what family businesses try to accomplish:
4-goals: financial, emotional, social, spiritual - public companies
focus 99% on financial
More: http://www.ft.com/cms/s/0/a745af1c-0709-11e0-94f1-00144feabdc0.html#axzz186QyeaUn
2011_01_17
_Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
5. ComMetrics
_One more thing
Please try to focus on the following:
3 most critical things we learned today
3 things I love to get more infos about
We will discuss at the end
2011_01_17
_Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
6. ComMetrics
_What are we up to?
What organizations are represented in this class
How the EU defines small, medium and large firms
==> http://commetrics.com/articles/european-commssion-defining-the-term-sme/
# of students
micro (also self-employed) ?
small ?
medium ?
large ?
500 biggest publicly-listed global companies ?
::::::::::::::::::::::::::::::::::::::
2011_01_17
_Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
7. ComMetrics
_How do we use technology?
What do you use the most every day: smartphone, notepad,
notebook, PC, others
There is no right or wrong answer â just the one that fits you best
# of students
#hrs each week p work
Smartphone ? ? ?
Notepad ? ? ?
Notebook ? ? ?
PC ? ? ?
2011_01_17
_Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
8. ComMetrics
_How do we use technology?
What do you use the most every day: smartphone, notepad,
notebook, PC, others
There is no right or wrong answer â just the one that fits you best
# of students
#hrs each week p work
Email ? ? ?
Chat MS,Google ? ? ?
VoIP Skype, Google ? ? ?
Twitter, Identi.ca ? ? ?
Facebook ? ? ?
Xing/LinkedIn ? ? ?
SMS ? ? ?
2011_01_17
_Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
9. ComMetrics
_My objective for today is:
Have you walk away with a clear understanding about:
- Strategy helps but execution is critical
- Time is of essence
Unless you follow KISS, neither investors nor customers will
understand
2011_01_17
_Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
10. ComMetrics
_An example â
reach out
to clients and
target audience
#1 how can we reach our target audience (e.g., clients)
Challenge better
Strategy: using new or social media to reach out
Solution useful content (links to recall notices by gov. agency)
===> reaches journalists, doctors, hospital admin, etc.
2011_01_17
_Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
11. ComMetrics
_An example â
reach out
to clients and
target audience
#1 how can we reach our target audience (e.g., clients)
Challenge better
Strategy: using new or social media to reach out
Solution useful content (links to events, sports, NZZ,
===> who is target audience?)
http://twitter.com/sanktgallen/status/4075630702362624
2011_01_17
_Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
12. ComMetrics
_Why it matters â todayâs 3 nuggets
1 What is strategy?
2 Why could execution fail?
3 What does change or innovation do to our bottom line?
2011_01_17
_Introduction >Purpose >HowTo >Tools & Tips >Decision >Conclusions
13. ComMetrics
_What is strategy?
Definition in textbook?
Does you textbook make a distinction between corporate strategy
versus business policy?
What is your companyâs business policy and/or corporate strategy?
(please bring document to class)
::::::::::::::::::::::::::::::::::::::
2011_01_17
>Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
14. ComMetrics
_What is strategy?
CyTRAP Labs â corporate strategy and vision
- corporate culture ==> action
KISS means it helps if it fits on a napkin
p. 3 textbook = positive view
2011_01_17
>Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
15. ComMetrics
_KISS â What have Aldi and
Trader Joeâs in common?
1. .....
2 .....
3....
2011_01_17
>Introduction _Purpose >HowTo >Tools & Tips >Decision >Conclusions
16. ComMetrics
_From purpose to HowTo
How do we put this into practice?
2011_01_17
>Introduction >Purpose _HowTo >Tools & Tips >Decision >Conclusions
17. ComMetrics
_KISS â What have Aldi and Trader Joeâs in common?
Trader Joeâs = it's an offbeat, fun discovery zone that elevates food
shopping from a chore to a cultural experience
Aldi = service is not needed, price is king and quality helps
http://money.cnn.com/2010/08/20/news/companies/inside_trader_joes_full_version.fortune/index.htm#
http://www.huffingtonpost.com/2010/08/26/the-semisecret-world-of-t_n_696389.html# (pictures)
Has the execution of Trader Joeâs or Aldiâs stategy succeeded.
Please explain, why and how
2011_01_17
>Introduction >Purpose _HowTo >Tools & Tips >Decision >Conclusions
18. ComMetrics
_KISS â What have Aldi and Trader Joeâs in common?
It's an offbeat, fun discovery zone that elevates food shopping from a
chore to a cultural experience
http://www.supplyexcellence.com/blog/2010/09/08/trader-joes-happy-customers-employees-suppliers/
Three key things â keep clients, employees and suppliers happy â
supply chain management
Maybe we could call it strategy - who do you have to keep happy?
2011_01_17
>Introduction >Purpose _HowTo >Tools & Tips >Decision >Conclusions
19. ComMetrics
_3 assigned readings â Topics 3 and 4 - Discussion
- we choose a student to moderate the discussion â you can
volunteer yourself for today or for tomorrow
- please have your notes ready â all students
- Chosen reading is:
- Could your innovation strategy fail?
2011_01_17
>Introduction >Purpose _HowTo >Tools & Tips >Decision >Conclusions
20. ComMetrics
_3 assigned readings â Topics 3 and 4 - Discussion
- Could your innovation strategy or strategy fail?
Please explain
2011_01_17
>Introduction >Purpose _HowTo >Tools & Tips >Decision >Conclusions
21. ComMetrics
_Tools & Tips
- How do you search on your favorite search engine
2011_01_17
>Introduction >Purpose >HowTo _Tools & Tips >Decision >Conclusions
22. ComMetrics
_How do we find information on the Internet
- How do you search on your favorite search engine
How it will work better for you next time by using these tips:
1. CA, ZA, AU, UK, HK
2. Seminarhotel oder Tagungshotel
3. How to enter information ---- keywords ComMetrics
4. NZZ.ch, Globe & Mail, FAZ, FT, The Economist, Jyllands Posten,
Le Monde......
2011_01_17
>Introduction >Purpose >HowTo _Tools & Tips >Decision >Conclusions
23. ComMetrics
_Decision time
- Innovation â risk â car industry, etc.
2011_01_17
>Introduction >Purpose >HowTo _Tools & Tips >Decision >Conclusions
26. ComMetrics
_Innovation
- when Sergio Marchionne became Fiatâs
chief executive in 2004, its two main midsized cars â the Fiat Stilo
and Alfa Romeo 147 â had not a single screw in common!
=> more at: http://www.ft.com/cms/s/0/9e719a94-fcba-11df-bfdd-
00144feab49a.html#
2011_01_17
>Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
27. ComMetrics
_Innovation
-the next thing really (1% of adult Americans use a location-based service
today, 4% use this service at all, down from 5% in May 2010)
=> more at: http://commetrics.com/?p=10816
2011_01_17
>Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
28. ComMetrics
_Innovation
- how does this affect your bottom line?
- risk, rewards, cost-savings, etc.
2011_01_17
>Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
29. ComMetrics
_your strategy could fail because...
Reasearch authors â brand â and more
2011_01_17
>Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
30. ComMetrics
_your strategy could fail because...
style over content
- being at the right place at the right time
Video presentations
http://www.openforum.com/idea-hub/topics/lifestyle/video/do-it-yourself-
body-language
2011_01_17
>Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
31. ComMetrics
_your strategy could fail because...
style over content
Where does the original research come from?
Why does Amy Cutty as 2nd author get all the credit
Research authors â brand â and more
===> see also Session 25 â underdog being Dana â
why it works NOT
2011_01_17
>Introduction >Purpose >HowTo >Tools & Tips _Decision >Conclusions
32. ComMetrics
_One last thing â Wrap-up
What we learned
2011_01_17
>Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions
33. ComMetrics
_One last thing â Wrap-up
1 What is strategy?
2 Why could execution fail?
3 What does change or innovation do to our bottom line?
2011_01_17
>Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions
34. ComMetrics
_One more thing
Focus with social media
Loose focus =
waste resources
2011_01_17
>Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions
35. ComMetrics
_One more thing
3 most critical things we learned today
3 things I love to get more infos about
2011_01_17
>Introduction >Purpose >HowTo >Tools & Tips >Decision _Conclusions
36. My.ComMetrics.com
ComMetrics
Session 3: Using the KISS approach â Aldi versus Trader Joeâs
Session 4: Innovating â Mittelstand to the rescue
Presented by http://My.ComMetrics.com (free registration)
http://ComMetrics.com (blog)
Roentgenstrasse 49 Street
http://info.cytrap.eu/?p=134
social media trends 2011 CH-8005 Zuerich Zip Code
Switzerland Country
http://info.cytrap.eu/?p=176
ComMetrics blog checklist
+41(0)44 272 1876 Voice
+41(0)76 200 7778 Cell
info@CyTRAP.eu Google Talk
Urs E. Gattiker , Ph.D.
www.ComMetrics.com URL
2008_06_16