Measure what matters - Rankings: Why we should worry. Slides, podcast, more infos: http://howto.commetrics.com/?p=3813

1. CyTRAP Labs
CyTRAP.eu
Why rankings matter only, and only if...
Urs E. Gattiker
Präsentationsfolien auf: http://SecURL.de/13-Rankings-2
Roentgenstrasse 49
CH-8005 Zuerich
Switzerland
Measure the Buzz: http://SecURL.de/track-blog +41(0)44 272 1876
+41(0)76 200 7778
www.CyTRAP.eu URL
2008_06_16

2. CyTRAP.eu
_Klout – Read the fine print
1. Klout: Why you should be proud to have a low/high Klout score?
2. Facebook: Why your Facebook friends will not pay your rent?
3. Twitter: Why do you tweet so much?
4. My.ComMetrics: Why rankings are unimportant but what you do to
improve when they are in maters a GREAT deal.
2012_12_03
_Intro >Klout >Facebook >Twitter >My.ComMetrics >Conclusion

3. CyTRAP.eu
_Klout http://mem.to/t/g/29wrom945
- can you tell your boss in 10 words or less how it measures what?
- does your boss care if you have a 10, 20 or 50 Klout score... ?
Why does it matter?
2012_12_03
>Intro _Klout >Facebook >Twitter >My.ComMetrics >Conclusion

4. CyTRAP.eu
_Facebook
- Do 7 Likes for one story with a page that
has about 5Mio Fans sell more ice cream?
- Can you explain to your client how she should use Facebook Insight
data to improve her business‘ bottom line?
2012_12_03
>Intro >Klout _Facebook >Twitter >My.ComMetrics >Conclusion

5. CyTRAP.eu
_Twitter
https://www.xing.com/net/smmetrics/free-or-paid-tools-help-
you-work-faster-468019/twitter-measurement-chat-how-do-
you-know-success-40865648/40883331/#40883331
Your teenage daughter asks:
--- Dad, do YOUR Followers care?
--- Twitter chats: President Obama feels it will not get him the votes
he needs to pass his budget compromise.... So why should
this be useful to your business Dad?
What will you tell her?
2012_12_03
>Intro >Klout >Facebook _Twitter >My.ComMetrics >Conclusion

6. CyTRAP.eu
Daten von: My.ComMetrics.com
_My.ComMetrics:
Throw out the navel gazing metrics
- Why does engagement matter on your blog or webpage?
- Why should you improve your headlines?
- How will social sharing make a difference?
- First impressesions matter – so why does your content look like this?
2012_12_03
>Intro >Klout >Facebook >Twitter _My.ComMetrics >Conclusion

7. CyTRAP.eu
_My.ComMetrics
- Benchmark against competitors
and use best practice to improve
http://drkpi.ch/br//UK,CA,US,CH,DE,NL/fashion
2012_12_03
>Intro >Klout >Facebook >Twitter _My.ComMetrics >Conclusion

8. CyTRAP.eu
_How can you improve is what matters
1. Klout: Do not focus on metrics that you cannot figure out
2. Facebook: The rules change every other week – beware
3. Twitter: Unless your clients follow & read your tweets, stop
4. My.ComMetrics: Focus on providing better content of practical value
2012_12_03
>Intro >Klout >Facebook >Twitter >My.ComMetrics _Conclusion

9. CyTRAP.eu
_In eigener Sache
- Award-winning blog http://ComMetrics.com
Free subscription: http://eepurl.com/lBw95
-Preisgekrönter Blog: http://info.CyTRAP.eu
Kostenloses Abo: http://eepurl.com/lzfiz
- Blog Benchmarking – Messen von Engagement (Facebook, Google+, etc.)
Financial Times sagt: Die kleine aber feine Lösung aus den Schweizer Bergen (Bosco Gurin)
Kostenlos registrieren – Blog Tracking – http://My.ComMetrics.com
- Das Buch zum Social Media Audit November 2012 (Copyright 2013) –
Checklisten, How To Guides und mehr: http://SecUrl.de/CHaudit
2012_12_03

10. CyTRAP Labs
CyTRAP.eu
Why rankings matter only, and only if...
Urs E. Gattiker
Präsentationsfolien auf: http://SecURL.de/13-Rankings-2 (2012-12-12)
Roentgenstrasse 49
CH-8005 Zuerich
Switzerland
Measure the Buzz: http://SecURL.de/track-blog +41(0)44 272 1876
+41(0)76 200 7778
www.CyTRAP.eu URL
2008_06_16