This document introduces DIGIWISE, a 24/7 online market research community platform in Thailand called INTAGE. It allows interactive discussions among respondents in real-time on any device. Some key benefits highlighted include conducting qualitative and quantitative research simultaneously with the same respondents, saving time, observing unconscious insights through less direct questioning, and gaining instantaneous insights into real media consumption and decision making. It also introduces several representatives from INTAGE, including their roles and backgrounds.
10. LESS IS the new MORE
Both Qualitative & Quantitative
research can be conducted in
parallel with the same
respondents, same time
More of
Time-saving
than ever….
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11. INTERACTIVE NOT DIRECT ASKING
• More on Listening and
Observing, than asking
questions……
• Allowing consumers to share
unconscious hidden insights…
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12. DYNAMIC NOT JUST PROACTIVE
DECISION MAKING
FUNCTIONIN
G
More of Unconscious –
system 1 brain insight
than conscious insight….
13. MORE & MORE & MORE
More of Real Scenes
and Real Time
insight ….
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15. BORDERLESS & TIMELESS
More of sites at the same
time….
DIGIWISE
CAN BE BUILT FOR
SHORT OR LONG
PERIOD OF TIME.
Simultaneous research
in multiple cities
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16. ALL IN ONE TIME
More of different target
groups at the same
time….
At the same research time with
different targetgroups
17. INTERACTIVE & FUN
More of natural
information in
all forms
More of natural
information in all
forms
Data collection of
both audio-video
materials
More of
Gimmicks…Gaming
& Fun
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18. REALITY HIT
More of Instantaneous
insights
Qualitative information of a
larger sample-size More of
Instantaneous insights
Real media consumption observation…
Moment of Media
19. VISUAL TO REAL DECISION
More of RICH
INSIGHT and
moment of
decision
making….
DIGIWISE CAN
BRING THE
ABILITY TO
INNOVATE
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