1. Created by artists
with nature in mind.
SoMe ‘House Party’ Award Nomination
The Handcrafter Color Collection Launch, Oct. 2013

2. BISQUE .01 BISQUE .02 BISQUE .03 BISQUE .04 BISQUE .05 BISQUE .06
YOLO Colorhouse is an artist-founded, woman-owned paint company located in Portland, OR. We create
zero VOC, low odor interior paints that are safer for your home and better for our planet.
In October 2013, we released our newest color palette, The Handcrafter Color Collection. This is a big
deal, since new palette releases only come around once every 4 years! Led by a 2-person social media
team (Puji and Kim), this color launch spanned an entire month on Facebook, Pinterest, Twitter and our Blog.
ABOUT US

3. BEESWAX .01 BEESWAX .02 BEESWAX .03 BEESWAX .04 BEESWAX .05 BEESWAX .06
The Handcrafter Color Collection, 36 harmonious hues, is inspired by the spirit of makers and their craft.
Designed with a richness and complexity you can feel, these contemporary hues embody the energy of the
makers’ materials in the color families of BISQUE, BEESWAX, GLASS, WOOL, METAL, and WOOD.
THE HANDCRAFTER COLOR COLLECTION

4. GLASS .01 GLASS .02 GLASS .03 GLASS .04 GLASS .05 GLASS .06
Collaboration was integral to the success of this campaign. In order to expand our social reach, we tapped
like-minded companies whose products matched each of the crafts in our Handcrafter palette. We were
able to secure an all-star lineup with the following collaborators: Heath Ceramics, Bee Local Honey, Esque
Studio, Tufenkian Carpets, Rejuvenation, and The Joinery.
COLLABORATION

5. WOOL .01 WOOL .02 WOOL .03 WOOL .04 WOOL .05 WOOL .06
WIN A HANDCRAFTER KITCHEN
Each collaborating partner contributed one item to our Handcrafter Kitchen prize - the grand finale of our
campaign! We used Shortstack as the interface on our Facebook page to fan-gate and manage the entries,
with one lucky winner chosen at the end of the promotion.
In addition, we kicked off the campaign with a sponsored blog post on The Kitchn, with links to the contest
landing page. Designed to inspire, daily posts of in-house generated visual content coupled with collabora-
tion from our social media partners help tell the larger story of the Handcrafter Color Collection.

6. METAL .01 METAL .02 METAL .03 METAL .04 METAL .05 METAL .06
We saw a marked increase in Shares, Likes, Comments, Repins, Page Views, Open rates and Follows across
all social platforms YOY.
But more importantly, our collaboration brought to life the SPIRIT of the Handcrafter Color Collection for tens
of thousands of people through social media - much more than what we could do on our own. Our colors
were no longer just something you would SEE when painted on your walls, but their inspiration was something
you could FEEL.
THE RESULTS

7. Company: YOLO Colorhouse
Company Location: Portland, OR
Campaign: The Handcrafter Color Collection
Launch, October 2013
Category: House Party
Team Members: Puji Sherer and Kim Martin
Social Media:
facebook.com/yolocolorhouse
pinterest.com/yolocolorhouse
twitter.com/yolocolorhouse
yolocolorhouse.com/blog
WOOD .01 WOOD .02 WOOD .03 WOOD .04 WOOD .05 WOOD .06

8. Color Family Description: the BISQUE
color family is a group of whites, rang-
ing from bright white of porcelain to the
muted hues of earthenware.
Collaborative Partner: Heath Ceramics
Heath Ceramics social reach: 14,843
Facebook fans, 7,481 Twitter followers,
2,243 Pinterest followers
Combined Facebook reach: 57,991
Weekly YOY increase of website
page views: +54%
Weekly Facebook engagement total
(Likes, Shares, Comments): 227
Weekly Pinterest engagement total
(Likes, Repins): 156
Email Marketing open rate: 28%
BISQUE

9. Color Family Description: the BEES-
WAX color family is a group of honey-
colored golds, with undertones that shift
from orange to green.
Collaborative Partner: Bee Local Honey
Bee Local social reach: 1,089 Face-
book fans, 992 Twitter followers
Combined Facebook reach: 44,237
Weekly YOY increase of website
page views: +33%
Weekly Facebook engagement total
(Likes, Shares, Comments): 177
Weekly Pinterest engagement total
(Likes, Repins): 188
Email Marketing open rate: 27%
BEESWAX

10. Color Family Description: the GLASS
color family is a group of cool and
cloudy greens reminiscent of Depression
era milk glass.
Collaborative Partner: Esque Studio
Esque social reach: 1,150 Facebook
fans, 15 Twitter followers, 4 Pinterest fol-
lowers
Combined Facebook reach: 44,298
Weekly YOY increase of website
page views: +40%
Weekly Facebook engagement total
(Likes, Shares, Comments): 227
Weekly Pinterest engagement total
(Likes, Repins): 105
Email Marketing open rate: 26%
GLASS

11. Color Family Description: the WOOL
color family is a group of relaxed grey
blues that reflect the depth of hand-dyed
yarn.
Collaborative Partner: Tufenkian Car-
pets
Tufenkian social reach: 1,703 Face-
book fans, 1,007 Twitter followers, 216
Pinterest followers
Combined Facebook reach: 44,851
Weekly YOY increase of website
page views: +18%
Weekly Facebook engagement total
(Likes, Shares, Comments): 124
Weekly Pinterest engagement total
(Likes, Repins): 157
Email Marketing open rate: 25%
WOOL

12. Color Family Description: the METAL
color family is a group of steel-colored
neutrals designed for a modern aes-
thetic.
Collaborative Partner: Rejuvenation
Rejuvenation social reach: 20,192
Facebook fans, 2,151 Twitter followers,
6,011 Pinterest followers
Combined Facebook reach: 63,340
Weekly YOY increase of website
page views: +24%
Weekly Facebook engagement total
(Likes, Shares, Comments): 302
Weekly Pinterest engagement total
(Likes, Repins): 129
Email Marketing open rate: 24%
METAL

13. Color Family Description: the WOOD
family is a group of mahogany reds and
teak-tinged oranges, full of richness and
elegance.
Collaborative Partner: The Joinery
Joinery social reach: 6,300 Facebook
fans, 1,569 Twitter followers
Combined Facebook reach: 49,448
Weekly YOY increase of website
page views: +30%
Weekly Facebook engagement total
(Likes, Shares, Comments): 287
Weekly Pinterest engagement total
(Likes, Repins): 103
Email Marketing open rate: 24%
WOOD

14. Win a Handcrafter Kitchen on Face-
book, from YOLO Colorhouse, Heath Ce-
ramics, Rejuvenation, Bee Local, Tufenkian
Carpets, The Joinery and Esque Studio.
From our winner: “I live in a 1926 Denver bun-
galow with my husband and son (plus another
on the way)…We really value craftsmanship
and quality, and these prizes will fit perfectly
with our values and lifestyle. We also strive to
be as eco-friendly as possible, so the YOLO
Colorhouse paint will be a wonderful addition
to our home.”
743entries
THE CONTEST

15. Facebook Recap
30 posts from Oct. 7 - Nov. 18, 2013
1040 total ‘Likes’
219 total ‘Comments’
85 total ‘Shares’
1,479 total Fan Growth
Pinterest Recap
6 Handcrafter boards created
245 total Handcrafter pins
731 total Handcrafter ‘Repins’
107 total Handcrafter ‘Likes’
Website Recap
Oct. 7 - Nov. 18, 2013 YOY
Page Views +36%
SOCIAL STATS
Pageviews
2013 vs 2012

16. “In a region populated by artisans, it seems fit-
ting that a local paint company has captured
the color, texture and spirit of beautiful hand-
crafted work. Unlike most paint companies,
Lowe and Young do not rely on computers to
generate color ideas. Instead, in a backyard
studio in Portland’s Mississippi Avenue neigh-
borhood, they mix paint by hand using a low-
odor, zero-VOC formula and adding pigments
to achieve the desired hues.” -- Janet Eastman,
The Oregonian, October 2013
“Drawing on their artist backgrounds, YOLO
Colorhouse co-founders Janie Lowe and Vir-
ginia Young debuted a new collection of artist-
crafted colors that combine the spirit of early
American crafters with current trends in color
and design. Designed with richness and com-
plexity, the Handcrafter Color Collection in-
cludes 36 harmonious interior hues that reflect
today’s emphasis on bringing the handmade
into the every day.” – Retrofit Magazine,
October 2013
MEDIA HITS

17. SoMe ‘House Party’ Award Nomination
The Handcrafter Color Collection Launch
Thank you for your consideration! -- Puji and Kim