1. Prospection: Making data useful
March 2014
Dr Peter Cronin
Mob: 0413803072
peter.cronin@prospection.com.au
Prepared for: E Health Pitching Event NSW Trade & Investment

2. Prospection
• Health analytics consultancy with proven technical, commercial and
clinical capabilities
• Big data / business intelligence solutions with a focus on medication usage
• PharmDash analytics platform – sophisticated data mining algorithms and
intuitive web based visualisation and reporting platform
• Proven capabilities: Successful implementation with 30+ large, complex
healthcare organisations across 30+ therapy areas (2.8 million person,
150+ million script claims longitudinal dataset)

3. Our approach: PharmDash
Sophisticated analytics
Data mining algorithms
Scalable, automated solutions
Visualisation leads to insights
Hosted Web reports with user defined access
Flexible user interface
Sensitivity testing

4. Solutions and Project ideas
• Area / Hospital Medication analytics – high cost drugs, clinical variation,
risk management
• Pharmaceutical supply chain analytics - stock outs, shortages, pricing
benchmarks, procurement
• Clinical Intelligence Solutions– Prescriber feedback loops, QUM and
medication safety solutions

5. Contact details
Dr Peter Cronin
Managing Director
peter.cronin@prospection.com.au
Mobile: (61) 0413 803 072
Suite 145, National Innovation Centre
Eveleigh, Sydney NSW 2015
www.prospection.com.au