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City Council Workshop
        April 26, 2012
   Staff to stay engaged with CVB in further development
    of their initiatives for City consideration and present to
    City Council
      • Standardize allocation process
      • Improve wayfinding
      • Strengthen stakeholder relationships

   Develop plan for enhancing and upgrading existing
    sports facilities and fields utilizing HOT funds

   Conduct market analysis and feasibility study for
    multiuse sports venue
   Master Plan by Corbin was initiated in 2005 with
    final submittals in 2008 but never implemented

   Recent efforts took off from the 2008 Corbin plan
    but now with modifications and phased approach

   RFP for implementation
      Issued February 13, 2012
      4 proposals received; 2 interviews
      National Sign Plazas (NSP) selected
   11 destinations; approximately 150 signs

   NSP oversees development, installation, and
    maintenance

   Actual contract between BCSCVB and NSP

   September completion before first football game
•   Texas A&M University (CS)     •   Bryan Regional Athletic Park (Bryan)

•   George Bush Library (CS)      •   Northgate Entertainment District (CS)

•   Brazos County Expo (Bryan)    •   Historic Downtown Bryan (Bryan)

•   Veterans Athletic Park (CS)   •   Wolf Pen Creek District (CS)

•   Central Park (CS)             •   BCSCVB Visitor Center (CS)

•   Blinn College (Bryan)
Wayfinding Program
   Total Phase 1 budget of $400,000
   Use of hotel occupancy tax (HOT) fund balance
   Proportionate HOT tax funding from each city

   Based on number of destinations in each city:
    ◦ College Station                $256,000 (64%)
    ◦ Bryan                          $144,000 (36%)
    ◦ Total Budget                   $400,000

    ◦ Estimated Annual Maintenance         $20,000
      College Station’s 64% share         $12,800
   If City Council approves this request for a funding
    commitment, then a FY2012 budget amendment
    will be brought back at a future meeting for City
    Council approval.
Wayfinding Program

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Wayfinding Program

  • 1. City Council Workshop April 26, 2012
  • 2. Staff to stay engaged with CVB in further development of their initiatives for City consideration and present to City Council • Standardize allocation process • Improve wayfinding • Strengthen stakeholder relationships  Develop plan for enhancing and upgrading existing sports facilities and fields utilizing HOT funds  Conduct market analysis and feasibility study for multiuse sports venue
  • 3. Master Plan by Corbin was initiated in 2005 with final submittals in 2008 but never implemented  Recent efforts took off from the 2008 Corbin plan but now with modifications and phased approach  RFP for implementation  Issued February 13, 2012  4 proposals received; 2 interviews  National Sign Plazas (NSP) selected
  • 4. 11 destinations; approximately 150 signs  NSP oversees development, installation, and maintenance  Actual contract between BCSCVB and NSP  September completion before first football game
  • 5. Texas A&M University (CS) • Bryan Regional Athletic Park (Bryan) • George Bush Library (CS) • Northgate Entertainment District (CS) • Brazos County Expo (Bryan) • Historic Downtown Bryan (Bryan) • Veterans Athletic Park (CS) • Wolf Pen Creek District (CS) • Central Park (CS) • BCSCVB Visitor Center (CS) • Blinn College (Bryan)
  • 7. Total Phase 1 budget of $400,000  Use of hotel occupancy tax (HOT) fund balance  Proportionate HOT tax funding from each city  Based on number of destinations in each city: ◦ College Station $256,000 (64%) ◦ Bryan $144,000 (36%) ◦ Total Budget $400,000 ◦ Estimated Annual Maintenance $20,000  College Station’s 64% share $12,800
  • 8. If City Council approves this request for a funding commitment, then a FY2012 budget amendment will be brought back at a future meeting for City Council approval.