The Scott & White BCS Marathon has grown significantly since starting in 2011 as a fundraiser. Registration has increased from 1,731 runners in 2011 to over 4,000 runners in 2013. The race has raised over $370,000 for local charities. A survey after the 2013 race found that over 70% of runners planned to return and over 40% stayed in local hotel rooms, spending an estimated total of $713,000 in the community. Within just three years, the marathon has become the highest rated in Texas.
2. Brief History
Race was started in 2011 as a fundraiser for Mercy Project
Growing demand:
•2011 – 1,731 registered runners
•2012 – 3,380 registered runners
•2013 – 4,165 registered runners
3. Brief History
2012: added a kid’s marathon the day before the big race that
has involved more than 1,000 young people
4. Brief History
Over three years time, the race has brought in more than
$370,000 for Bryan/College Station based children’s charities
5. 2013 Highlights
After this year’s race, we surveyed our runners to get a better
idea of what they thought about the race and what kind of real
dollars they were spending on race weekend. The results were
startling.
6. 2013 Highlights
Response rate of more than 30%. Those runners told us:
• 92% – organization of the race was excellent
• 81% – value of the race was excellent
• 70% – plan to return next year
7. 2013 Highlights
Significant economic impact on the BCS community:
• Runners from four countries (Belgium, Canada, Mexico, US)
• 40 states represented across America
• More than 70% reside outside of Bryan/College Station.
8. 2013 Highlights
• More than 40% stayed in local hotel rooms (1500+ rooms)
• $230 average per runner spent in BCS during race weekend
(hotels, restaurants, gas, retail, etc.)
• With 3,000+ race finishers, $713,000 spent in BCS
• Add money given to local charities and what is spent locally to
produce the race: economic impact of over $1,000,000.
10. 2013 Highlights
First class, community race: after just three years, the BCS
Marathon is the highest rated marathon in the state of Texas by
runner review (www.marathonguide.com) with five out of five
stars in all three rating categories.