1. We’re moving where?!...

2. In the past 27 years…
Christmas in the Park has
hosted more than 2.5 million
visitors
168,000 cups of hot chocolate distributed
314,000 cookies distributed
Countless family traditions!

3. Christmas in the Park
A family tradition
 FREE for everyone to enjoy
 Family oriented environment
 Non-commercial atmosphere
 Originality-Light displays all
designed, made, and installed by
city employees
 Hospitality
 Excitement or tranquility-whichever
you needed!

4. 2011 a Year of Transition
 Stephen C. Beachy  The Wolf Pen
Central Park will Creek Corridor will
have The Tower of have
Power and a small ◦ Holiday Happenings
drive through light
◦ Lights
display with signage
◦ Entertainment
directing guests to
WPC! ◦ Retail
◦ Philanthropy
◦ PARKING!

5. Transition 2011

6. Stephen C. Beachy Central Park

7. Making the Move:
 Christmas in the Park has outgrown Stephen C. Beachy
Central Park due to lack of infrastructure and space
 WPC affords the city the opportunity to grow Christmas at the
Creek into the premiere holiday festival of the Brazos Valley
 Expansion for performers: WPC provides a proper stage for
performers, better visibility and other entertainment options
 Growth in participation from community partners in retail, non-
profit, and volunteerism
 Nearby shopping and restaurants
 AMPLE PARKING IS
AVAILABLE!

8. What do we have to offer?
The Brazos Valley’s
Premier Holiday
Destination
Entertainment Shopping Hayrides
Activities Live Nativity Santa
Free Cookies and Hot Chocolate Parking
Accessibility Energy Traffic Ease Music
Food Shopping Crafts Balloon art

9. What do we have to offer?
The great elements from the past –
PLUS
Three entertainment stages
Better and appropriate facilities
More parking and space for events
Upscale art sale (Partnering with ACBV)
Baking contest expansion and presentation
Budget savings
A little snow
A bit of crafts and some joy jumping
Daytime decorations
Expanded reservations for photos with Santa
Community partners “Presents with a Purpose”
And more!

10. Presents with a Purpose
 Aggieland Pregnancy Outreach
 Family Promise of BCS
 Big Brothers Big Sisters
 Boys & Girls Club
 Twin City Mission
 BVCASA
 Voices For Children
 SARC
 Project Unity
 Health for All
 Prenatal Clinic
 MHMR
 Scotty’s House
 SOS Ministries

11. What do we have to offer?
Pet Night
Costume contests photos with Santa K-9 Unit
Demo
activities with local non-profits pet parade

12. What do we have to offer?
Baking Contest –exhibition, art, semi-pro, kids!
Expanded Sponsorship with Kroger

13. Lights
Decorations
Pole
Banners!

17. Distribution of
Holiday Happening Guide and Table Top
Boxes
 HHG  TTB
◦ 30,000 inserts in ◦ 3000 Hotel Rooms
The Eagle ◦ >300 Restaurant
◦ Thanksgiving week tables
in Kroger shopping ◦ Starbucks/Kroger
bags café tables
◦ 2800 to performing ◦ Participating
groups merchants
◦ 1500 to “presents” ◦ Post Oak Mall food
groups court
◦ Participating
merchants

18. A new Family
Tradition!