2. Objective
● Drive traffic to abffmoviewards.com and
votes for first ever ABFF Movie Awards
Award show (formorally ABFF Hollywood
Awards) set for 2/28/2014
● Campaign began January 13, 2014
3. Campaign Goals
● Drive users to abffmovieawards.com to cast their vote
○ Goal: 100,000 votes
● Encourage nominee participation/engagement across
social media channels
● Increase fan growth on social channels
● Drive viewers to watch the online web show
4. Campaign Tactics
● Use nominee’s star power to fuel voting and
drive traffic to website
○ ABFF Branded nominee cards
● Leverage the movie award season to drive
traffic to website and outreach for award
show
○ Oscar live-tweeting event
13. ● Live-Tweet during Oscars Red
Carpet + Live Show telecast
using #ABFFOscarParty
● Leveraged relevant hashtags
○ #Oscars
○ #ABFF
● Developed branded assets of
#ABFF Movie Award nominees
and other black film stars
Oscar Live-Tweet
Results:
● Over 280+ engagements on
Twitter (Retweets and Favorites)
● Over 930+ engagements on
Facebook (Likes, Comments,
and Shares)
● Over 750+ engagements on
Instagram (Likes and Comments)
16. ABFF Movie Award Results
● Total of 213,000 Votes from 9 countries cast
for the #ABFF Movie Awards
● Increased Fans across all social channels
○ Facebook Fan Page 24,052 -> 25,600
○ Twitter Following 7,808 -> 8,466
○ Instagram Following 918 -> 1,167