1. DOCUMENTARY
ADVERT ANALYSIS
ANCILLARY PRODUCTS

2. IMAGE
This image
shows a child
sinking into the
ground and
trying to hold
on. This
represents the
point of the
documentary
‘Britain’s
Forgotten
Children’
because the
child is
disappearing.
The image shows people passing by ignoring the child in the ground
that needs help, this could represent the people of Britain being
oblivious to the children that are put into the care system in Britain.
The passer-by's all look like adults which represents the
documentaries view that adults are ignoring the needs of children.
This is a
striking
image that
attracts the
audience
straight
away.
The image
used in the
advert has to
capture and
keep the
attention of
the
audience.
The main
image
dominates
the entire
page.

3. COLOUR
The child in the
image is
wearing red
which catches
the audiences
eye straight
away. This
shows the focal
point of the
documentary.
This colour is
powerful and
can represent
danger, which
can make the
audience feel
like the child in
in danger.
The tiles of the floor are dull and grey
which can represent sadness. This gives
the impression that the documentary is
serious or sad.

4. CONVENTIONS
Adverts must match the requirements
of specific channels.
Channel 4 requires an A4 landscape
poster.
Another
convention of a
documentary
advert the
documentary
title and the
scheduling
information.
This is also on a
colour block so
it stands out to
the audience.
One convention of a documentary advert is
the institutional logo of the documentary. The
logo of the broadcasting channel is always
on the right hand side of the advert.

5. USE OF LANGUAGE
There is very limited text on the adverts so as to entice the
audience; what little text there is used to let the audience know
what it is and when it is going to be shown.
An important
feature of
print adverts it
that it is
simple and
can be
understand
from a quick
glance

6. USE OF SPACING AND SIZING
The rule of thirds is a concept in which the frame is divided into in to nine imaginary sections, as illustrated. This
creates reference points which act as guides for framing the image.
Points (or lines) of interest should occur at 1/3 or 2/3 of the way up (or across) the frame, rather than in the centre.
Like many rules of framing, this is not always necessary (or desirable) but it is a rule to go by.
The focal
point is
framed in
this third