1. Strategic Audit Presentation By: Cody Fergusson Professor: Kathleen Fitzsimmons Advisor: David Pollon Date: May 6 th , 2011

6. 2004 2005 2006 2007 2008 2009 2010 Sales $3,189,223 $6,138,560 $10,604,917 $16,593,986 $21,795,550 $23,651,000 $29,321,000 Gross Profit $640,192 $2,017,278 $3,549,996 $5,084,400 $6,631,969 $8,312,000 $10,381,000 Gross Margin 20% 33% 33% 31% 30% 35% 35% General and Administrative $188,151 $386,532 $751,787 $1,279,250 $1,802,639 $1,668,000 $1,962,000 Total long-term liabilities $43,927 $107,472 $128,924 $610,525 $1,226,623 $1,746,000 $1,614,000 Google Internal Financial Analysis

8. Google Microsoft Apple RIM Nokia Profit Margin 28.43% 31.76% 22.36% 17.14% 4.26% Operating Margin 34.35% 40.10% 29.02% 23.30% 5.13% Return on Assets 12.99% 18.63% 20.88% 25.13% 3.82% Return on Equity 20.19% 43.96% 38.78% 41.24% 8.80% Total Debt $ 5.10 B $ 13.16 B 0 0 6.94 B Current Ratio 4.9 2.76 1.93 2.06 1.65 P/E Ratio 19.73 10.17 16.51 7.59 12.49 Market Capitalization $ 173.21 B $ 215.84 B $ 320.33 B 25.07 B 34.28 B Total Cash $ 36.68 B $ 48.72 B $ 29.23 B 2.12 B 17.10 B Operating Cash Flow $ 11.67 B $ 26.66 B $ 26.48 B 4.01 B 5.4 B External 2010 Financial Analysis

15. Future of Mobile