Startup in action: HyperTV, by Patrizio Munzi

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HyperTV punta tutto sull'interazione dell'utente con i second screen. L'utente che guarda un programma in TV può contemporaneamente interagire sul suo tablet o smartphone con informazioni correlate e sincronizzate rispetto a quello che sta guardando, arricchendo la sua esperienza di spettatore. Annovera già tra i suoi clienti giganti come Sky, La7 e Fox.

Technologie Business

Startup in
Action

Change TV audience in participating users

Patrizio Munzi pmunzi@hypertvx.com
martedì 20 marzo 2012

TV Audience is Changing

martedì 20 marzo 2012

HyperTV eXperience

martedì 20 marzo 2012

How It Works
Synced Content

Encoded TV Show ID HyperTV
TV Show App
Audio + Timecode Mgmt System

Thanks to Audio MetaT technology the TV Show audio track is
ag
enriched with audio data (unperceivable to the human) that contain
information on the program’s source and a timestamp.

Mobile App uses the device microphone to listen for audio metatags
and sync with the TV show

Mobile App uses detected audio metatags to retrieve from HyperTV
Mgmt System dynamically generated content synchronized with
the specific show’s timeline

martedì 20 marzo 2012

How It Works

Thanks to HyperTV you can easily build a different UX for the
different moment of the TV Show

Library of widgets: Images, Videos, Social Networks, Maps and more.

martedì 20 marzo 2012

Benefits

Increase users interaction and engagement

Second Screen application bridge from TV to
InteractiveTV

Viralize through Social Networks

Low investment in Technology

Easy to use and no risk to fall

Emotional Interaction: combine TV emotional impact with
Second Screen interaction capabilities

martedì 20 marzo 2012

Competitor Analysis
Competitors Customizabl Related Real Time
Sync tech Trivia&Pools Social Tools Social Rating Ad Platform E-Commerce
/Features e Platform Contents Monitoring

Watermark
Media Sync
audio

Video
SecondScreen
Fingerprint

Fingerprint
IntoNow
Audio

Fingerprint
ExMachina e
Watermark

eXperience
Watermark
SecondScre
audio
en

martedì 20 marzo 2012

What we have

A fully featured working platform

IOS and Android Audio Synchronization Library to
develop custom mobile app

We’re a part of the VejoPark incubator that is the main investor of
the startup

A Portfolio of customers

Leadership in the Italian Market

A patent over the HyperTV technology

martedì 20 marzo 2012

What we’re looking for
Creativity and New Ideas

An improvement of HyperTV backend UX and new widgets
development

Java, jQuery, HTML5 developers

Web UX expert

Mobile improvement and new mobile features

IOS and Android Developers

Mobile UX expert

A capital injection of 2.0M $ for internationalization

Europe, USA and then ASIA

martedì 20 marzo 2012

What we offer
A young and highly
dynamic working team

A green and “Out of
Scheme” office placement

A good salary

Stock options

A startup eXperience at no risk

martedì 20 marzo 2012

Others Questions?

HyperTV
via del Casale della Crescenza, snc
00189 - Roma
tel. +39 06 3322 5494
www.hypertvx.com
Twitter: @HyperTVX

Contact us to:
marketing@hypertvx.com
sales@hypertvx.com

Meet us at the stand

martedì 20 marzo 2012

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