"Growth Hacking for Developers" by Luca Barboni You don't have to be a developer to be a growth hacker, but it helps! Growth hacking, often defined as "experiment-driven marketing", is a mindset that created a new professional hybrid between the marketer and the software engineer, capable of tapping into data-backed insights to optimize product features and running successfull marketing campaigns. In this talk we'll see how growth hacking changes the traditional marketing game and how your coding skills can make you also a great at growth marketing.

1. Growth Hacking
For Developers
Luca Barboni - luca@growthhound.com - @luca_barb89
Founder & Growth Hacker @ Growth Hound

7. ...get your free account at hotmail.com

16. Where do I start?

17. PRODUCT
MARKET
FIT

18. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to
Create Radically Successful Businesses (Eric Ries) - http://bit.ly/GetLeanStartup

19. “Make things people want.” - Paul Graham

20. “Make things people want.” - Paul Graham
“One metric for Product/Market Fit is if at least 40% percent of
surveyed customers (Users) indicate that they would be "very
disappointed" if they no longer have access to a particular
product or service. “

25. How do I get there?

27. STARTUP
METRICS
FOR
PIRATES

28. ACQUISITION

29. ACQUISITION
ACTIVATION

30. ACQUISITION
ACTIVATION
RETENTION

31. ACQUISITION
ACTIVATION
RETENTION
REVENUE

32. ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL

35. If you want to know more...

37. https://growth-hacking.zeef.com/luca.barboni

38. THANK YOU!
Luca Barboni
luca@growthhound.com
@luca_barb89
Growth Hound
hello@growthhound.com
@GrowthHound
let’s keep in touch: