Slides from Lucio Margulis talk @Codemotion Roma 2014

1. By LEGO® SERIOUS PLAY®
Method
!
Sistematic Creativity
and Open Innovation by
Serious
Play
Speaker_Lucio I. Margulis
Rome-April-2014

2. The Argentine Creativity
& InnovationAn Argentine Pope?
!
“100%
Creativity & Innovation”

3. Argentine Creativity
Vatican Innovation
The Barbecue of God

4. The Child Creativity
“All the children were born artists, the challenge will be to
keep their creativity when they grow”
Picasso

5. Creativity is useless
if it doesn’t generate
Innovation
Doubt everything you know
Think outside the box
Break the rules
Be ready to change the way you think

6.
Is the opportunity to see the
creativity like an atitude in front
of the events we live every day
in order to look for innovative
solutions in a sistematic way
!
!
!
Consiste en pasar de ver
la creatividad como una virtud
de unos pocos a ver en ella una
actitud ante los acontecimientos
que vivimos. Implica crear
soluciones innovadoras de
manera sistemática.
Systematic Creativity

7. Google Founders They Change The Web World
!
Playng Seriously with LEGO©

8. Serious Games
!
Concept & Definition
“Any tool, technology, tecnique or toy/game that helps
!
to improve the way to play with the uncertain future
!
In order to improve the innovation quality”.
• Michael Schrage, M.I.T. Researcher (Serious Play Book
!
Author)

9. Develops within the participant…
…the ability to solve
problems by combining
both brain hemispheres,
integrating the rational
with the emotional.
The LEGO® SERIOUS PLAY® Method

10. The LEGO® SERIOUS PLAY® method is a
facilitated thinking, communication and
problem solving technique for groups

11. Traditional brain-storming and
problem solving meetings!
20 - 80

12. 100%
100%
100%
100%
100%
100%
100%
100 - 100
A LEGO® SERIOUS PLAY® Meeting

13. 20 – 80
!
80% of the Ideas,
come from 20% of
the People
100 - 100
• more participation
• more insights
• more ideas
• more ownership
• better decisions
• more fun
Traditional VS LEGO® SERIOUS PLAY® meeting

14. The Lonely Guy

15. 24

16. We have a problem
with getting everyone
ON BOARD our current
initiatives to
change our leadership
style
In LEGO® SERIOUS PLAY® we build
Abstract Concepts and Ideas (Love) in a
Real/Concrete Way
We make LEGO models with a meaning

17. Free Time Thinking
Family Thinking
Money Thinking
Leader
Technical Thinking
Leader Real Time Identity

18. The Imagination
“Is the unique skill of the human being that give us the
opportunity to have a clear image in our minds about things
that untill now don´t exist in the real world”

19. The Power Of Our Imagination
“When the Dream´s Come True “
I never could
convince the Banks
to invest in
Disneyland because
Dreams
do not give
any Guarantee
Walt Disney

20. Descriptive Imagination
Rasmussen
Consulting
The way that humans typically deal with confusing or
!
complex information.
!
By adding structure to information we are effectively using descriptive
!
imagination to focus on repeating patterns and so see things in a new way.

21. Creative Imagination
Creative imagination allows us to see what isn’t there.
is about generating truly new possibilities from the combination,
!
recombination or transformation of things or concepts.
!
the domain of the impossible.
Rasmussen
Consulting
Can you
Think outside
The Box

22. !
Challenging imagination
!
Deconstruction & Beyond,
Often using deconstruction and sarcasm, overturns all the rules and
wipes the slate clean.
Encourages us to negate, defame, contradict and even destroy the sense of
Progress
t might require throwing away and starting all over.

23. All the team alignead by the
same goals
Aspirational Leader

25. Juego de los 3 Ladrillos
Este es un punto de vista de un
conjunto de 3 ladrillos
Este es un punto de vista de un
conjunto de 3 ladrillos
Este es otro punto de vista de
los mismos ladrillos
Este es un punto de vista de un
conjunto de 3 ladrillos
Entonces ¿cómo sería una vista alternativa? Entonces ¿cómo sería una vista alternativa?

26. Juego de los 3 Ladrillos
With 6 Bricks with 8 points each one
you can build
102.981.500 Different Models

27. Strategic Plan in 1D Vs a Life in 3D
2 D Image 3D-Building
We are
!
3D
People
!
Living
In
a
!
Business
!
World in
!
1D or 2 D
Strategic Plan in 1 D SP-3D

28. Learning music by reading theories is like
making love by mail.
!
Luciano Pavarotti
Learn by Doing

29. Play Vs WorkPlay is About Improving The Process
Plan –Do, Plan –Do
Make a Mistake and Try Again, Learn and Improve All
the Time Work is about Getting
Results

30. Introducción a LSP

31. The LEGO MINDSTORM Case
Presented by Eric Von Hippel
Innovation Director of the M.I.T.
7 Engineers
of the
M.I.T.
They
worked for
7 years
Create a Toy
for Children
and
Teenagers

32. Users Improve the
Product
3 Weeks
After the
Market
Launch
1.000 Hackers Improve the
Software
The clients were the young
guys from the Silicon Valey
and the Technology
Companies

33. LEGO CHANGE
THE BUSINESS STRATEGY
LEGO CREATE THE FIRST USERS COMMUNITY
WITH THE LEGO AMBASADORS
AND THEY IMPROVE THE PRODUCT

34. !
“The reason for
creating Microsoft
was we have a
vision of a world
with one computer
in every house and
every office
Bill Gates
We Have a Dream

35. Olympian Technology
de Marilyn King
How Simple People Doing Extraordinary Things

36. Rasmussen Consulting & Juego Serio™
y su Red Global de Partners
Lucio Margulis
!
Director of Juego Serio™ Consulting
!
1st Certified Facilitator and Trainer of
New Facilitadtor´s in the LEGO© SERIOUS
PLAY™ method in Latam Business
luciomargulis@juegoserio.com
www.juegoserio.com
4-782-9459
15-3-267-7617
Stelio Verzera
stelio@cocoon-pro.com
+39.342.1977.213
!
Lean Innovation Coach
http://about.me/stelioverzera
!
Jacopo Romei
jacopo@cocoon-pro.com
!
Cocoon Projects Srl
Value Driven Innovation
Juego Serio™ is the Partner of Rasmussen
Consulting for Latam Robert Rasmussen is
one the creators of the LEGO© SERIOUS
PLAY™
!
Juego Serio™ posee representantes en:
-Argentina
-Brasil
-Perú
-Chile
-Guatemala
-Panamá
-México
-Colombia
-Ecuador
-España