www.7connections.com A steady influx of new patients is essential to any thriving dental practice. What are the causes for a lack of new patients and what are the solutions?

1. L a c k o f N e w P a t i e n t sL a c k O f N e w P a t i e n t s
A steady influx of new
patients is essential to any
thriving dental practice.
contact 7connections on 01647 478145
or visit us at www.7connections.com
Ask yourself: What would I invest to ensure my practice
meets these benchmarks?
A business coach will show you how to answer the question above, facilitate
the training and help you to make sure that the initial enquiries occur as a
result of your marketing activity.
conversion rate on
telephone enquiries
to free assessments
with a TCO
conversion rate on free
TCO assessments to
paid dental consults
conversion rate on
paid dental consults to
treatment taken up
66%
66%
Average new patient spend
of gross revenue per month
CAUSES
SOLUTIONS
20
new patient
consultations per
month per full-time
dental surgery
• New patients seen by inexperienced associates
• Poor marketing
• Principal too busy for new patients
• No systematic approach to patient emotional triggers
attend a 45-minute
free assessment with a
TCO (including dentist pop-in)
66
43proceed to a paid
dental consult
proceed to treatment
(in time)
= £1,500
so that translates to
=£42,000
2828
43
66
= £1,500
=£42,000
This means, for every
new patient enquiries by telephone:
100
FOR PAIN-FREE DENTAL BUSINESS
Created by
Required benchmarks:
of gross revenue
Therefore the AVERAGE VALUE
of EVERY CALL is