This presentation is from the class I taught at John F. Kennedy University, July 2009, HHE 5615 Creating an Authentic Online Presence. It is about getting clear about your message and sharing it through social media. Geared towards holistic studies students.

1. CREATING AN AUTHENTIC
ONLINE PRESENCE
!HARE YOUR MESSAGE AND CHANGE THE WORLD!

2. It’s all about relationship
Trust
Integrity
Transparency
Adding value
Creative collaboration

3. My Intention & Vision
T help you clarify your message & give
o
you the tools to succinctly share it so
you make a positive, widespread impact
on the world.
People, of all ages and cultures, being
empowered leaders in their community.

4. Goals of the class
Give you coaching techniques to draw
out what you’re passionate about &
help you frame how you share that with
others.
Understand social media: What it is, why
it’s important, why your voice matters, &
how to engage with it.

5. Why I love social media
Gives you a voice
Helps you get connected
Increases your ability to create
widespread change
Changes the paradigm from a top down
to a bottom up approach

6. Why I’m passionate
about teaching this class
You have a unique point of view, you’re
already in the new paradigm game
Lots of change happening right now,
your voice is needed
We’re all leaders, healers, and educators

7. What lights you up?
What are you
passionate about?
What conversations
do you keep
returning to?
What do you look
forward to sharing
with others?

8. Your Message
What you care about
Your vision, values, and interests
Stories & how they’ve changed you
Healing experiences and what you’ve learned
What you want to educate, inspire, & inform
about

9. How does social media fit in?
It’s the platform to spread the message. When
you use this medium, you multiply the impact.
This is done via blogs, personal & business
websites, online communities & groups, social
networks like Facebook, LinkedIn, Twitter, &
bookmarking w/StumbleUpon, Delicious, and
more.
It connects, empowers, heals, creates change,
and helps us collaborate in new, diverse ways.

10. Why is this important?
Never before in history, have we had the
opportunity to disseminate information, share
ourselves, and give voice to those who didn’t
have one. It’s faster and wider reaching than the
news. No longer a top down approach. It’s a
groundswell from the bottom up. We are
changing the paradigm of who holds the power.
That’s huge!

11. Why your voice is
important
You matter. You make a difference.
You have no idea how far your impact reaches.
It’s a way of contributing and being of service,
even by sharing your experience. You don’t need
an “angle,” you just need to be genuinely you.

12. Your Bio
Get clear like a
meditating superhero

13. 3-4 sentences
What you do
What you’re about
The best of who you are
Has a creative draw and/or is uniquely expressed

14. The Path

15. The 1st Steps - In order
Step 1: Your authentic message. Clarify.
Express. Promote.
Step 2: Create a blog and/or website.
Step 3: Set up basic profiles on social
networking and bookmarking sites.
Step 4: Optimize your site w/social
media. Link, share, promote, track.

16. Next steps...any order
Start newsletter.
Create joint venture opportunities.
Write articles, join groups, communities.
Translate your message into services &
products. Create a store. Have & be
affiliate.
Rinse & repeat.

17. Step 1: Your
Authentic
Message
Clarify, Express, Promote

18. * Clarify your message *
Translate it into memorable soundbites
Turn it into engaging questions
Have it be a relateable story, your
personal experience counts
Feel, felt, found. Share successes of
those you know, have heard of, or
worked with.

19. * Express your message *
Blog posts & Videos
comments
Products (ebooks,
Website courses, cd, dvd,
clothing)
Newsletter
In joint ventures
Articles
On community forums
Status updates &
responses Teleseminars &
webinars
Podcasts

20. * Promote your message *
Twitter via tweets, Free events
retweets, hashtags
Free gift for list opt in
Facebook fan page
Any interaction on
Stumble Upon social networking sites
Friendfeed Linked In groups
CTI community Wellsphere&Selfgrowth

21. STEP 2: CREATE A BLOG
&/OR WEBSITE
Where: Blogger,Wordpress, Typepad, SquareSpace,
1&1, GoDaddy
What: Combo of content and images. Static pages and
current posts.
Optimize: SEO, opt-in, social media, rss, widgets &
badges, free & not options, blogroll & linklove
Remember: It’s all about relationship and value

22. WEBSITE & BLOG BASICS
Determine what you want theme to be, have that
reflected in the name, info, and images on site
Pick domain name, purchase @GoDaddy, get coupon
If you get a template service, don’t need host. If use
Wordpress.org go with BlueHost
Always include About, Contact, & FAQs page
Create a list of topics for blog posts
Post 1-4x/week, schedule, automate

23. WHAT TO BLOG ABOUT
Your interests, resources, links, quotes
Reviews (books, movies, other sites, articles)
Videos you find on YouTube that you like (& why)
Healing experiences and/or success stories
Powerful conversations, turning points you’ve had
Anything that’s connected to your message
Keep it positive, judgment free, unless it’s constructive

24. Topics
...

25. nutrition, food, living authentically, where to
find organic food, stress management, exercise,
how to find your myth, farmers markets, dreams
and healing, what do losing teeth in dream mean,
what’s for dinner?, open to possibilities,
nourishment, shopping on a budget, listen to
your gut, breathing deeply, meaningful
coincidences, finding your passion,
synchronicity, why we hold our breath, food
allergies, fun, how to remember dreams, who
does allergy testing, how to pick a holistic health
practitioner, bio-identical hormones, sex

26. STEP 3:
SET UP BASIC PROFILES
Facebook Friend Feed
Twitter You Tube
Linked In Blog Talk Radio
Self Growth Plaxo
Stumble Upon Flickr
Technorati Etsy
Google Blogher

27. ABOUT THESE TOOLS
Facebook - An interactive yearbook. Set up fan page.
Fill out profile box. Link to blog. Opt-in box.
Twitter - Microblogging application. 140 characters
per tweet/message. What you share here is same as
on blog, just shorter.
Linked In - More geared toward professional use. Join
a group. Respond to questions to show expertise.
Self Growth - Focus on personal development.
Connects you directly to your market & peers.

28. ABOUT THESE TOOLS
Stumble Upon - Social bookmarking. Drives traffic to
your site. Share blog posts. Points to what you like.
Technorati - Way to search user generated content.
Google - Lots use google apps, like calendar & docs.
Good to have a profile here for search purposes.
Friend Feed - Customized tracking of your interests.
Way to promote, build expert status.
YouTube - Keep track of your fave videos. Post yours.

29. ABOUT THESE TOOLS
Blog Talk Radio - Podcast. They do partial promotion.
Can purchase on itunes, you earn money & exposure.
Plaxo - Interactive address book, more like a profile.
Flickr - Post photos. Another way to build brand.
Etsy - Create your own store, sell products.
Blogher - Where women blog.
Knowem - List of popular social media sites.

30. STEP 4: OPTIMIZE YOUR SITE
Link to all your online
profiles.
Share w/social media
buttons
Promote via tweets, status
updates, newsletters,
articles
Track visitors through site
stats, bit.ly, comments, rss
feeds, opt-in box

31. Check In

32. Time, energy, &
attitude
Goal: Feel at ease as you create
and are interacting online

33. Time: If you feel overwhelmed or unsure
of what to do next. Step away.
Organize and delegate.
Energy: If you feel drained or
depressed. Breathe. Ground. Go
outside. Reaffirm you & present time.
Attitude: If you feel resentful or
negative. Lift eyebrows. Look up. Say,
“I have a choice.”

34. Rejuvenate yourself
walk in nature, stretch, take a nap,
bath/shower, drink tea, call friend, put
on music & move, notice if hungry then
eat, breathe, play w/pets, do
intentions, jump up & down, draw,
journal, eat healthy meal, cry, take night
off, laugh, watch uplifting movie,
practice mindfulness, sex, drum, dance

35. Next steps...
Any order

36. Start newsletter
What to include: Links to social media profiles,
your store/offerings, intro, short bio, feature
Services: Constant Contact, Aweber, see list
Create opt-in box for your site & profiles (where
possible)
Send to current email address book w/welcome
to 1st newsletter, option to unsubscribe, do hope
you stay

37. Create Joint Venture
Opportunities
Create a separate file for people you’d be
interested in collaborating with
Check to see if they currently offer anything you
could be a part of (linklove, podcasts, summit)
Brainstorm ideas that would benefit both of you
Find people through FB groups, Twitter search,
Google search
Look for those w/equiv. exp., 1 up or down of you

38. What else?
Write articles (ezine Translate your
articles, ehow, message into products
about.com) (e-books, classes &
programs, cd, dvd, t-
Join groups (FB, shirts, posters/art) &
twibes, Linked In) services (coach,
consult, educate,
Join communities
guide)
(ning)

39. Twitter
Think of it as mini conversations, resource
sharing, strengthening your message/brand.
Tweet - What you have 140 characters to write.
Retweet - When you resend out what someone
else has tweeted.
Hashtag - Has the # sign in front of word or
letter combo, makes something easily searchable
Ask ?s, share links to resources & blog posts,
offer knowledge and support, quotes

40. Find new people
Pay attention to interesting conversation, click
on link to see person bio & twitter stream
Search twellow, wefollow, and mrtweet for terms
you may be interested in (holistic health,
coaching, inspiration, food, consciousness). List
yourself on these services as well.
Check Mashable’s list of who they recommend
Find blogs & sites you like, see if they have
twitter link

41. Twitter tools
Desktop applications - Easier to use than Twitter
site. Twhirl, Tweetdeck, & Tweetie are the best.
Twitterkeys gives you symbols to insert that
shorten your tweet
Twittercounter on your site shows how many
followers you have

42. Twitter for
good
* Iran election
* Summer of social good
* @Aplusk,
@realhughjackman

43. Back to relationships
***

44. Online faux pas
Shares too much, feels like
a dump
Unclear - nonsensical,
industry jargon, hidden
agenda
Takes it personally
Aggressive

45. Online Etiquette
Stay positive when Offer variety - pics,
interacting. video, resources,
links, education,
Engage, ask general chat.
questions, start
conversations. Be clear on who you
are and how you
Listen, share your express yourself.
POV constructively.
Appreciate and give
Inspire & inform. compliments.

46. LET’S REVIEW
***

47. YOUR MESSAGE
What you’re passionate Influencers & values
about clarification
The conversations you Brainstorm related topics
keep returning to
The message on billboard
What you want people to or road sign
know about, what you
want to share with them Group consciousness,
what comes to mind
The bio & feedback
Clarify, express, promote

48. SOCIAL MEDIA
What it is - gives you a Variety of online tools
voice, connects you,
widespread impact Online etiquette
Overview of networks And so much more!
Check the handout...
How to create a blog
and website
Twitter details

49. Your next steps...
What do you feel most drawn to do?
What basics are not yet in place?
Write down your next 3 steps that you’ll
take to create an authentic online
presence.

50. THANK YOU!
I LOVE TEACHING & SHARING.
YOU HELPED ME DO THAT.

51. Ready to share your message?
Let’s get started!
FREE mini session. To set it up, email me at info
(at)coachvanessa(dot)com or call
1-866-527-2433.
Connect with me online: twitter.com/
CoachVanessa, facebook.com/CoachVanessa,
linkedin.com/VanessaSmith
Visit my blog LetYourLifeBloom.com and
website IntegrativeWellnessWorks.com
Coming soon! CoachVanessa.com &
BloomtimeConsulting.com