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Social Media 101:
                2 Practical Steps Before
                 You Sign Up For Your
                Social Media Accounts




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Synergy Marketing Pro offers Marketing Strategies and Services for Small
Businesses. You can reach us at www.SynergyMarketingPro.com
Table Of Content

Welcome To Social Media 101! ..........................................................................................................3
         A. Mr President Has No Time....................................................................................................3
         B. This Is Serious Business.........................................................................................................4
         C. But I Have No Clue And I Don’t Have The Time!...................................................................4
         D. 2 Things ................................................................................................................................5
2 Things To Consider Before You Sign Up For Your Social Media Sites................................................5
     1. Choose Your Social Media Sites ..............................................................................................5
         A. How Does Your Audience Look Like?....................................................................................6
         B. How Do They Spend Their Time?..........................................................................................6
         C. What Is The Purpose Of Your Message?...............................................................................7
         D. How Are The Social Media Sites Different From Each Other?..............................................7
     2. A Good Consistent First Impression .........................................................................................8
         A. I Know That Name! A Familiar Brand....................................................................................9
         B. I Can’t Remember Those Passwords!...................................................................................9
         C. A Good First Impression – Smile  .......................................................................................9
Your Road Map..................................................................................................................................10
Additional Resources:........................................................................................................................11




Social Media 101 © Synergy Marketing Pro                                                                                                   Page 2
Welcome To Social Media 101!

                                   Before you wander off in the different Social
                                   Networking Sites First: Choose Which few
                                   platforms to focus on Then Decide How you want
                                   to show up. More details here.

                                  What is Social Media and what is it about these
                                  Social Networking Sites that some people seem to
                                  be addicted to?
Louisa Chan from Synergy
Marketing Pro offers
Marketing Strategies and          And there is no lack of horror stories that talk about
Services for Small                how people have been cheated, hacked or bullied
Businesses.
                                  on some social networking sites.
We have helped businesses
from different industries
                                  Yet everyone you know seems to have a Facebook
build online and social
media presence and                or Twitter account. And they seem to be
facilitate their branding and     connecting with everyone else on these social
market visibility
                                  network sites.
We bring with us over 10
years of corporate and            “Facebook me” has even become an acceptable
people building experience
and a multidisciplinary
                                  term! The younger generation hardly use email
cross-cultural background in      anymore but resort to instant messaging, tweeting,
Business Coaching, Social         posting or just “checking in”. So is Social Media for
Media and Mobile
Marketing Consulting, IT
                                  you or your business?
Consulting and Project
Management.
                                  A. Mr President Has No Time
Resources:                        You really have no time for online games and chats
 Click here to download a
free report on 5 Steps To         as you have a business to run (or a professional
Master Social Media In 1          practice to keep). So should you consider
Hour A Week                       embarking on Social Media?
 Click here for more tips
on Social Media
                                  Look, the President of the United States has 21
                                  million Facebook fans (just 3 million shy of Lady
                                  Gaga) and 8 million Twitter followers. Every major

  Social Media 101 © Synergy Marketing Pro                                       Page 3
corporation, brand and news media is on Social
Synergy Marketing Pro offers
                                  Media. So there must be a reason for that.
Marketing Strategies and
Services for Small Businesses.

We have helped businesses         B. This Is Serious Business
from different industries         Undoubtedly Social Networking can help promote
build online and social media
presence and facilitate their
                                  your cause and brand your company or business. It
branding and market visibility    can also connect you with prospects and customers
                                  help you learn more about their needs and even get
You can reach us at
SynergyMarketingPro.com           them to talk about your business to others.

We bring with us over 10          Companies that use Social Media reports an
years of corporate and
people building experience        increase in their brand awareness which in turns
and a multidisciplinary cross-    brings in foot traffic to their stores. Social Media
cultural background in            can increase sales with positive “Digital Word Of
Business Coaching, Social
Media and Mobile Marketing        Mouth”.
Consulting, IT Consulting and
Project Management.
                                  Corporations are engaging Social Media Managers
Resources:                        and Educational Institutions are now offering Social
 Click here to download a        Media Classes.
free report on 5 Steps To
Master Social Media In 1
Hour A Week                       C. But I Have No Clue And I Don’t Have The
 Click here for more tips on
Social Media                         Time!
                                  But you may not have the vaguest idea on how to
                                  get started or you may feel that business is keeping
                                  you so busy that you do not have the time to spend
                                  on these social networking platforms.

                                  Well the good news is that you do not have to
                                  spend a lot of time on Social Media for it to benefit
                                  your professional branding or business. I have a full
                                  document that talks about the 5 Steps To Master
                                  Social Media In 1 Hour A Week if you follow the 5
                                  steps.




  Social Media 101 © Synergy Marketing Pro                                         Page 4
D. 2 Things
Synergy Marketing Pro offers
Marketing Strategies and           Right now just know that you need to consider 2
Services for Small Businesses.     crucial things before you embark on any tweeting or
                                   posting. Consider these two steps carefully and you
We have helped businesses
from different industries build    will be using Social Networking to advance your
online and social media            cause and not allowing it to use your time for
presence and facilitate their
                                   mindless activities.
branding and market visibility

You can reach us at                The key is to consider Social Media from the point
SynergyMarketingPro.com
                                   of view of business and marketing and use it
We bring with us over 10           effectively so you leverage on the power of social
years of corporate and people      media.
building experience and a
multidisciplinary cross-cultural
background in Business
Coaching, Social Media and
Mobile Marketing Consulting,       2 Things To Consider Before You Sign
IT Consulting and Project
Management.
                                   Up For Your Social Media Sites

Resources:
 Click here to download a         If you are open to using Social Media for your
free report on 5 Steps To          business then before you rush off to tweet you eed
Master Social Media In 1           a social media strategy and do consider the
Hour A Week
 Click here for more tips on      following 2 pointers.
Social Media
                                   They can save you a lot of time and effort and you
                                   can get ahead much faster if these are in place right
                                   from the outset.


                                   1. Choose Your Social Media Sites
                                   There are quite a number of online Social Media
                                   Sites each with its own marketing forte for a target
                                   audience. The more commonly used ones being
                                   Facebook, Twitter, Blogs, YouTube, LinkedIn, Digg,
                                   Tumblr, Foursquare, MySpace, Bebo, and Ning etc.




   Social Media 101 © Synergy Marketing Pro                                      Page 5
All these make use of social interaction through web-based technologies to
broadcast messages to and engage with your audience. Obviously there are
many more social media sites and you will only want to start using one or two
– to start off with. So which ones will you choose?


A. How Does Your Audience Look Like?
Depending on whom your target audience is and the message you want to
send, you can filter out some platforms immediately. Is your market made up
of teens or matured working adults?

Case: If you want to join a social network for professional business contacts,
LinkedIn and Facebook come to mind and not Flicker or MySpace.

On the other hand, if you want to promote a hip and trendy costume
jewelleries or video games to young adults then LinkedIn is probably the last
platform you’ll want to use.

Non-profit organisations that want to promote a cause will find Facebook a
great tool to use.

In choosing your platform first decides
     Who your target audience is
     What conversations hey most often engage in
     Where they like to hang out



B. How Do They Spend Their Time?
       Do they prefer to read an in depth article or do they prefer more
        frequent, shorter micro blogging feeds/tweets or text messages?

       Do they hang out in forums or do they tag each other on location based
        social media platforms such as Foursquare?

This determines your voice and personality for your brand.




Social Media 101 © Synergy Marketing Pro                                    Page 6
C. What Is The Purpose Of Your Message?
         Is the purpose to build a database of prospects and clients or to grow
          your fans?

         Do you want to build brand awareness or get more traffic and leads?

         Do you have a cause, a product or service that you want to promote and
          bring awareness to?

         Do you want to know more about your audience’s needs?

Depending on your core message, certain platforms will be more suitable for
your business.


D. How Are The Social Media Sites Different From Each Other?
i.    Facebook is an excellent tool for 2-way customer and prospect
      communication. You can interact with your audience by asking questions,
      taking polls, responding to queries and comments and sharing updates add
      events.

      Videos and photos are widely popular on this platform. You can showcase
      your products, services or events. News and updates spread very quickly on
      Facebook and it is a very powerful viral tool – if used correctly.

ii.   Twitter is great for sending out broadcasts and can giving quick update. It
      has enormous coverage. Tweet messages are short and sweet; to-the-
      point. You can get almost instant viral spreading of your message if your
      tweets are interesting and of value,

      However, Twitter can get a little noisy as there is a lot of chatter all feeding
      into the stream every second. It’s hard to know if you are reaching your
      target audience as your tweets are quickly buried by a ton of other tweets
      in a matter of seconds.

      Things move fast on twitter and there is no central ‘page’ unless your
      contacts choose to view only your tweets.




Social Media 101 © Synergy Marketing Pro                                        Page 7
iii.   LinkedIn can be very powerful to promote your brand and showcase your
       expertise. Your profile write-up highlights your professionalism and skills
       but it brands you rather than your business.

       You have a large section to describe your skills and past employment and
       there are various professional groups that you can join or create. This is a
       largely a professional community and is one of the best way to reach the
       corporate world

iv.    YouTube is a great channel to show your authenticity and personality. It is
       the second largest search engine and it can inform as well as entertain
       customers. It is an excellent tool for promoting your brand with its
       enormous impact on SEO rankings.

 v.    A Corporate Blog/Website is the hub for all your online presences and
       activities. Hosting your own domain name is your online real estate and
       you have full control over the content. I recommend WordPress because of
       its robustness but Blogger, Tumblr and Typepad are also popular.

       Having a blog with good content that is updated once or twice a week can
       be better than having 24 social networking accounts open with no regular
       activities or engagement.

 It is worthwhile spending some time on choosing one or two social media sites
 to focus on and build a persona for your business profile.


 2. A Good Consistent First Impression

 Now that you have chosen your platform, you are ready to sign up for one or
 two accounts. Go to the home page of any of these accounts and you will be
 asked to Sign Up or Register.

 You will need to get ready
    A. Username
    B. Password
    C. Simple write up on your profile – a blurb




 Social Media 101 © Synergy Marketing Pro                                      Page 8
A. I Know That Name! A Familiar Brand
Using a consistent user name will strengthen your company’s online branding
and presence. Instead of spending time logging into each of the many social
media sites, you can make use of a free service such as Knowen to check for
the availability of your usernames on these sites.

This saves you much time it will save you from having to use different
usernames for each platform – which can be confusing.

Although you will concentrate on using 1 or 2 social media accounts now it may
be worthwhile signing up on the other social networking platforms to secure
your username.


B. I Can’t Remember Those Passwords!
As you use the internet more you will find that you need to Keep track of all
your online passwords. It is also not a good idea to use the same password for
all your accounts. To keep track of your passwords, you can either keep a
manual list and have that updated, backed up and printed out somewhere or
you can make use of a Password Management System like a LastPass or
Roboform.

Both are free to use (in fact all the resources I recommend here are free to use
although you can always upgrade to the paid version with more bells and
whistles).

Having this in place will save you a whole lot of time later when you have to
search for details to log in or worse if you have to start new accounts since you
can no longer log into your current ones.


C. A Good First Impression – Smile 
Next, you can fill up all the entries on your profile or bio section. The more you
can describe your business and its specialties or differentiation on these profile
sections the better your audience will be able to relate to your business.



Social Media 101 © Synergy Marketing Pro                                   Page 9
And remember to include a smiling, friendly profile photo. It has been found
that a smiling, friendly picture is one main reason your visitors will want to
check you out and connect with you.

If you are using Facebook, set up a Facebook Page and not a Facebook profile
account since you are using it for your business1. Fill up all the sections of the
“info tab” on your Facebook Page.

If you are using Twitter or LinkedIn, make sure you fill up all the entries on the
“Profile” section. You should include links to your blog or other social media
accounts (e.g. YouTube or mobile sites) in your “Profile” or “Info” section so
that others can easily find you on these platforms.

You can use your logo or the same photo across the different social media
platforms. Again this will brand you or your company.



Your Road Map

So NOW you are ready to enter Social Media Land. When you are ready to
embark on this journey, get your hands on 5 Steps To Master Social Media In 1
Hour A Week

It will take you step by step through how you can effectively spend less time
and achieve more with our social media marketing.

This is my gift to you and you can claim it by clicking on the link above.

For regular tips on using social and mobile marketing for your business, join us
at http://Facebook.com/SynergyMarketingPro




1
  This video shows Why You Need A Facebook Page When You Have A Facbook Account for your
business and not a Facebook Profile account.

Social Media 101 © Synergy Marketing Pro                                          Page 10
Additional Resources:



  1 - Free Report On 5 Steps To Master Social Media In 1 Hour A Week @
  http://www.synergymarketingpro.com/1HourSocialMedia

  2 - Marketing On Facebook – Best Practice Guidelines by Facebook

  3 - 7 Tips To Using Facebook Fan Pages @
  http://www.SynergyMarketingPro.com/using-facebook-fan-pages/




Social Media 101 © Synergy Marketing Pro                             Page 11

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Social Media 101 - 2 Steps Before You Sign Up For You Social Media Accounts

  • 1. Social Media 101: 2 Practical Steps Before You Sign Up For Your Social Media Accounts Scan code with your phone Get Reader at www.Ez.com/getreader Synergy Marketing Pro offers Marketing Strategies and Services for Small Businesses. You can reach us at www.SynergyMarketingPro.com
  • 2. Table Of Content Welcome To Social Media 101! ..........................................................................................................3 A. Mr President Has No Time....................................................................................................3 B. This Is Serious Business.........................................................................................................4 C. But I Have No Clue And I Don’t Have The Time!...................................................................4 D. 2 Things ................................................................................................................................5 2 Things To Consider Before You Sign Up For Your Social Media Sites................................................5 1. Choose Your Social Media Sites ..............................................................................................5 A. How Does Your Audience Look Like?....................................................................................6 B. How Do They Spend Their Time?..........................................................................................6 C. What Is The Purpose Of Your Message?...............................................................................7 D. How Are The Social Media Sites Different From Each Other?..............................................7 2. A Good Consistent First Impression .........................................................................................8 A. I Know That Name! A Familiar Brand....................................................................................9 B. I Can’t Remember Those Passwords!...................................................................................9 C. A Good First Impression – Smile  .......................................................................................9 Your Road Map..................................................................................................................................10 Additional Resources:........................................................................................................................11 Social Media 101 © Synergy Marketing Pro Page 2
  • 3. Welcome To Social Media 101! Before you wander off in the different Social Networking Sites First: Choose Which few platforms to focus on Then Decide How you want to show up. More details here. What is Social Media and what is it about these Social Networking Sites that some people seem to be addicted to? Louisa Chan from Synergy Marketing Pro offers Marketing Strategies and And there is no lack of horror stories that talk about Services for Small how people have been cheated, hacked or bullied Businesses. on some social networking sites. We have helped businesses from different industries Yet everyone you know seems to have a Facebook build online and social media presence and or Twitter account. And they seem to be facilitate their branding and connecting with everyone else on these social market visibility network sites. We bring with us over 10 years of corporate and “Facebook me” has even become an acceptable people building experience and a multidisciplinary term! The younger generation hardly use email cross-cultural background in anymore but resort to instant messaging, tweeting, Business Coaching, Social posting or just “checking in”. So is Social Media for Media and Mobile Marketing Consulting, IT you or your business? Consulting and Project Management. A. Mr President Has No Time Resources: You really have no time for online games and chats  Click here to download a free report on 5 Steps To as you have a business to run (or a professional Master Social Media In 1 practice to keep). So should you consider Hour A Week embarking on Social Media?  Click here for more tips on Social Media Look, the President of the United States has 21 million Facebook fans (just 3 million shy of Lady Gaga) and 8 million Twitter followers. Every major Social Media 101 © Synergy Marketing Pro Page 3
  • 4. corporation, brand and news media is on Social Synergy Marketing Pro offers Media. So there must be a reason for that. Marketing Strategies and Services for Small Businesses. We have helped businesses B. This Is Serious Business from different industries Undoubtedly Social Networking can help promote build online and social media presence and facilitate their your cause and brand your company or business. It branding and market visibility can also connect you with prospects and customers help you learn more about their needs and even get You can reach us at SynergyMarketingPro.com them to talk about your business to others. We bring with us over 10 Companies that use Social Media reports an years of corporate and people building experience increase in their brand awareness which in turns and a multidisciplinary cross- brings in foot traffic to their stores. Social Media cultural background in can increase sales with positive “Digital Word Of Business Coaching, Social Media and Mobile Marketing Mouth”. Consulting, IT Consulting and Project Management. Corporations are engaging Social Media Managers Resources: and Educational Institutions are now offering Social  Click here to download a Media Classes. free report on 5 Steps To Master Social Media In 1 Hour A Week C. But I Have No Clue And I Don’t Have The  Click here for more tips on Social Media Time! But you may not have the vaguest idea on how to get started or you may feel that business is keeping you so busy that you do not have the time to spend on these social networking platforms. Well the good news is that you do not have to spend a lot of time on Social Media for it to benefit your professional branding or business. I have a full document that talks about the 5 Steps To Master Social Media In 1 Hour A Week if you follow the 5 steps. Social Media 101 © Synergy Marketing Pro Page 4
  • 5. D. 2 Things Synergy Marketing Pro offers Marketing Strategies and Right now just know that you need to consider 2 Services for Small Businesses. crucial things before you embark on any tweeting or posting. Consider these two steps carefully and you We have helped businesses from different industries build will be using Social Networking to advance your online and social media cause and not allowing it to use your time for presence and facilitate their mindless activities. branding and market visibility You can reach us at The key is to consider Social Media from the point SynergyMarketingPro.com of view of business and marketing and use it We bring with us over 10 effectively so you leverage on the power of social years of corporate and people media. building experience and a multidisciplinary cross-cultural background in Business Coaching, Social Media and Mobile Marketing Consulting, 2 Things To Consider Before You Sign IT Consulting and Project Management. Up For Your Social Media Sites Resources:  Click here to download a If you are open to using Social Media for your free report on 5 Steps To business then before you rush off to tweet you eed Master Social Media In 1 a social media strategy and do consider the Hour A Week  Click here for more tips on following 2 pointers. Social Media They can save you a lot of time and effort and you can get ahead much faster if these are in place right from the outset. 1. Choose Your Social Media Sites There are quite a number of online Social Media Sites each with its own marketing forte for a target audience. The more commonly used ones being Facebook, Twitter, Blogs, YouTube, LinkedIn, Digg, Tumblr, Foursquare, MySpace, Bebo, and Ning etc. Social Media 101 © Synergy Marketing Pro Page 5
  • 6. All these make use of social interaction through web-based technologies to broadcast messages to and engage with your audience. Obviously there are many more social media sites and you will only want to start using one or two – to start off with. So which ones will you choose? A. How Does Your Audience Look Like? Depending on whom your target audience is and the message you want to send, you can filter out some platforms immediately. Is your market made up of teens or matured working adults? Case: If you want to join a social network for professional business contacts, LinkedIn and Facebook come to mind and not Flicker or MySpace. On the other hand, if you want to promote a hip and trendy costume jewelleries or video games to young adults then LinkedIn is probably the last platform you’ll want to use. Non-profit organisations that want to promote a cause will find Facebook a great tool to use. In choosing your platform first decides  Who your target audience is  What conversations hey most often engage in  Where they like to hang out B. How Do They Spend Their Time?  Do they prefer to read an in depth article or do they prefer more frequent, shorter micro blogging feeds/tweets or text messages?  Do they hang out in forums or do they tag each other on location based social media platforms such as Foursquare? This determines your voice and personality for your brand. Social Media 101 © Synergy Marketing Pro Page 6
  • 7. C. What Is The Purpose Of Your Message?  Is the purpose to build a database of prospects and clients or to grow your fans?  Do you want to build brand awareness or get more traffic and leads?  Do you have a cause, a product or service that you want to promote and bring awareness to?  Do you want to know more about your audience’s needs? Depending on your core message, certain platforms will be more suitable for your business. D. How Are The Social Media Sites Different From Each Other? i. Facebook is an excellent tool for 2-way customer and prospect communication. You can interact with your audience by asking questions, taking polls, responding to queries and comments and sharing updates add events. Videos and photos are widely popular on this platform. You can showcase your products, services or events. News and updates spread very quickly on Facebook and it is a very powerful viral tool – if used correctly. ii. Twitter is great for sending out broadcasts and can giving quick update. It has enormous coverage. Tweet messages are short and sweet; to-the- point. You can get almost instant viral spreading of your message if your tweets are interesting and of value, However, Twitter can get a little noisy as there is a lot of chatter all feeding into the stream every second. It’s hard to know if you are reaching your target audience as your tweets are quickly buried by a ton of other tweets in a matter of seconds. Things move fast on twitter and there is no central ‘page’ unless your contacts choose to view only your tweets. Social Media 101 © Synergy Marketing Pro Page 7
  • 8. iii. LinkedIn can be very powerful to promote your brand and showcase your expertise. Your profile write-up highlights your professionalism and skills but it brands you rather than your business. You have a large section to describe your skills and past employment and there are various professional groups that you can join or create. This is a largely a professional community and is one of the best way to reach the corporate world iv. YouTube is a great channel to show your authenticity and personality. It is the second largest search engine and it can inform as well as entertain customers. It is an excellent tool for promoting your brand with its enormous impact on SEO rankings. v. A Corporate Blog/Website is the hub for all your online presences and activities. Hosting your own domain name is your online real estate and you have full control over the content. I recommend WordPress because of its robustness but Blogger, Tumblr and Typepad are also popular. Having a blog with good content that is updated once or twice a week can be better than having 24 social networking accounts open with no regular activities or engagement. It is worthwhile spending some time on choosing one or two social media sites to focus on and build a persona for your business profile. 2. A Good Consistent First Impression Now that you have chosen your platform, you are ready to sign up for one or two accounts. Go to the home page of any of these accounts and you will be asked to Sign Up or Register. You will need to get ready A. Username B. Password C. Simple write up on your profile – a blurb Social Media 101 © Synergy Marketing Pro Page 8
  • 9. A. I Know That Name! A Familiar Brand Using a consistent user name will strengthen your company’s online branding and presence. Instead of spending time logging into each of the many social media sites, you can make use of a free service such as Knowen to check for the availability of your usernames on these sites. This saves you much time it will save you from having to use different usernames for each platform – which can be confusing. Although you will concentrate on using 1 or 2 social media accounts now it may be worthwhile signing up on the other social networking platforms to secure your username. B. I Can’t Remember Those Passwords! As you use the internet more you will find that you need to Keep track of all your online passwords. It is also not a good idea to use the same password for all your accounts. To keep track of your passwords, you can either keep a manual list and have that updated, backed up and printed out somewhere or you can make use of a Password Management System like a LastPass or Roboform. Both are free to use (in fact all the resources I recommend here are free to use although you can always upgrade to the paid version with more bells and whistles). Having this in place will save you a whole lot of time later when you have to search for details to log in or worse if you have to start new accounts since you can no longer log into your current ones. C. A Good First Impression – Smile  Next, you can fill up all the entries on your profile or bio section. The more you can describe your business and its specialties or differentiation on these profile sections the better your audience will be able to relate to your business. Social Media 101 © Synergy Marketing Pro Page 9
  • 10. And remember to include a smiling, friendly profile photo. It has been found that a smiling, friendly picture is one main reason your visitors will want to check you out and connect with you. If you are using Facebook, set up a Facebook Page and not a Facebook profile account since you are using it for your business1. Fill up all the sections of the “info tab” on your Facebook Page. If you are using Twitter or LinkedIn, make sure you fill up all the entries on the “Profile” section. You should include links to your blog or other social media accounts (e.g. YouTube or mobile sites) in your “Profile” or “Info” section so that others can easily find you on these platforms. You can use your logo or the same photo across the different social media platforms. Again this will brand you or your company. Your Road Map So NOW you are ready to enter Social Media Land. When you are ready to embark on this journey, get your hands on 5 Steps To Master Social Media In 1 Hour A Week It will take you step by step through how you can effectively spend less time and achieve more with our social media marketing. This is my gift to you and you can claim it by clicking on the link above. For regular tips on using social and mobile marketing for your business, join us at http://Facebook.com/SynergyMarketingPro 1 This video shows Why You Need A Facebook Page When You Have A Facbook Account for your business and not a Facebook Profile account. Social Media 101 © Synergy Marketing Pro Page 10
  • 11. Additional Resources: 1 - Free Report On 5 Steps To Master Social Media In 1 Hour A Week @ http://www.synergymarketingpro.com/1HourSocialMedia 2 - Marketing On Facebook – Best Practice Guidelines by Facebook 3 - 7 Tips To Using Facebook Fan Pages @ http://www.SynergyMarketingPro.com/using-facebook-fan-pages/ Social Media 101 © Synergy Marketing Pro Page 11