The document discusses various aspects of developing a traditional marketing strategy for a business, including defining the brand, creating an effective tagline, developing marketing collateral, measuring return on investment (ROI), and creating a marketing plan. It provides tips on defining the brand in terms of customer perception rather than company definition, creating a memorable and distinctive tagline, developing consistent branding across marketing materials, tracking metrics to measure ROI, and investing 5-10% of annual revenue into marketing.

1. DEVELOPING TRADITIONAL MARKETING ( that works ) branding – taglines – marketing collateral ROI – marketing planning

5. How people purchase also influences your brand Understanding this allows you to better determine how to build your brand and market to your target market.