The European Creative Cluster Lab (ECCL) is a think tank and pilot project that aims to improve cluster management for creative industries in Europe. It seeks to foster cooperation between creative clusters, develop new support programs for small creative businesses, and implement pilot activities. The ECCL hopes to directly benefit over 50 clusters and 900 small businesses, while indirectly impacting hundreds more clusters and organizations through knowledge sharing and collaboration.

1. European Creative Cluster Lab
(ECCL)
European Cluster Conference 2012
Daniel Stürzebecher
20.04.2012
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2. European Creative Industries Alliance
Expert Forum in Innovative Creative Industries
Forum of 20 -25 Experts to discuss how industrial innovation policy can strengthen creative
industries in Europe
Policy Learning Platform
Platform for 20 members to jointly develop better policies through
peer review, twinning joint activities, etc.
Information service and
Awareness raising
Pilot Action I Pilot Action II Pilot Action III
guidance
Public-private
Public-private Public private partnership on
partnership on partnership on cluster
better business better access to excellence and
support finance cooperation
2

3. Key Message
The European Creative Cluster Lab…
“…is a think tank and beta site for new
approaches, instruments and processes for
creative cluster management in creative
and traditional industries in Europe.”
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4. Challenges
European Creative Cluster Lab
Creative Industries -
1 Area of increasing economic Importance Incubation, Innovation Managing Creativity and
and Creativity Creative Teams
Creative Industries and
Ministudies and new models Trainings and coachings
2 creative- based Organisations are different in
managing Relationships and Production
Lack of Methods, Tools, Schemes and Cross Sectorial
New Collaboration
3 Innovative Practices in Cluster Aspect of Collaboration btw.
Approaches
Organisations Creative and Traditional
btw. Creative Clusters
Industries Clusters
Social Media Lab,
Collaboration Pilots, Living
Creative Camps
Labs
Instruments and Tool New Approaches for Mentoring,
Pilot Activities and
Boxes for Cluster Support to Creative Ambassador and
Implementation
Management Industries Training Schemes
Results
Main Objectives Impacts
50 Cluster all over Europe
1 Improving Cluster Management for Creative Industries
linked
Fostering Inter Creative Cluster Cooperation and Cross- Reaching Creative SME’s all
2
sectorial Knowledge Spill-over - Regionally and Internationally over Europe
Development of New Creative Cluster Support for Creative 10 Pilot Actions conducted:
3
SME’s - Cross sectorial
Develop new Creative Industries related - International
4 Cluster Management Tools and Business Models - Social Community based
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5. Creative Industries – Challenges
Challenges
Creative Industries -
1 Area of increasing economic Importance
Creative Industries and
2 creative- based Organisations are different in
managing Relationships and Production
Lack of Methods, Tools, Schemes and
3 Innovative Practices in Cluster Aspect of
Organisations
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6. Challenges
Creative Industries -
1 Area of increasing economic Importance
Creative Industries and
2 creative- based Organisations are different in
managing Relationships and Production
Lack of Methods, Tools, Schemes and
3 Innovative Practices in Cluster Aspect of
Organisations
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7. Challenges
European Creative Cluster Lab
Creative Industries -
1 Area of increasing economic Importance
Creative Industries and
2 Incubation, Innovation
creative- based Organisations are different in
managing Relationships and Production
Managing Creativity and
and Creativity
Lack of Methods, Tools, Schemes and
Creative Teams
3 Innovative Practices in Cluster Aspect of
Ministudies and new models
Organisations Trainings and coachings
New Collaboration Cross Sectorial
Approaches Collaboration btw.
btw. Creative Clusters Creative and Traditional
Social Media Lab, Industries Clusters
Creative Camps Collaboration Pilots, Living Labs
Instruments and New Approaches
Mentoring and Pilot Activities
Tool Boxes for for Support to
Training and
Cluster Creative
Schemes Implementation
Management Industries
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8. Challenges
European Creative Cluster Lab
Creative Industries -
1 Area of increasing economic Importance Incubation, Innovation Managing Creativity and
and Creativity Creative Teams
Creative Industries and
Ministudies and new models Trainings and coachings
2 creative- based Organisations are different in
managing Relationships and Production
Lack of Methods, Tools, Schemes and Cross Sectorial
New Collaboration
3 Innovative Practices in Cluster Aspect of Collaboration btw.
Approaches
Organisations Creative and Traditional
btw. Creative Clusters
Industries Clusters
Social Media Lab,
Collaboration Pilots, Living
Creative Camps
Labs
Instruments and Tool New Approaches for Mentoring,
Pilot Activities and
Boxes for Cluster Support to Creative Ambassador and
Implementation
Management Industries Training Schemes
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9. Challenges
European Creative Cluster Lab
Creative Industries -
1 Area of increasing economic Importance Incubation, Innovation Managing Creativity and
and Creativity Creative Teams
Creative Industries and
Ministudies and new models Trainings and coachings
2 creative- based Organisations are different in
managing Relationships and Production
Lack of Methods, Tools, Schemes and Cross Sectorial
New Collaboration
3 Innovative Practices in Cluster Aspect of Collaboration btw.
Approaches
Creative and Traditional
Organisations
Results btw. Creative Clusters
Industries Clusters
Social Media Lab,
Collaboration Pilots, Living
Main Objectives Creative Camps Impacts
Labs
1 Improving Cluster Management for Creative Industries 50 Cluster all over Europe linked
Fostering Inter Creative Cluster Cooperation and Cross- Reaching Creative SME’s all
2
sectorial Knowledge Spill-over - Regionally and Internationally over Europe
Instruments and Tool New Approaches for Mentoring,
Boxes for Cluster Support to Creative Ambassador and Pilot Activities and
Development of New Creative Cluster Support for Creative Implementation
3 Management
SME’s
Industries 10 Pilot Actions
Training Schemes conducted:
- Cross sectorial
Develop new Creative Industries related - International
4 Cluster Management Tools and Business Models - Social Community based
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10. Challenges
European Creative Cluster Lab
Creative Industries -
1 Area of increasing economic Importance Incubation, Innovation Managing Creativity and
and Creativity Creative Teams
Creative Industries and
Ministudies and new models Trainings and coachings
2 creative- based Organisations are different in
managing Relationships and Production
Lack of Methods, Tools, Schemes and Cross Sectorial
New Collaboration
3 Innovative Practices in Cluster Aspect of Collaboration btw.
Approaches
Organisations Creative and Traditional
btw. Creative Clusters
Industries Clusters
Social Media Lab,
Collaboration Pilots, Living
Creative Camps
Labs
Instruments and Tool New Approaches for Mentoring,
Pilot Activities and
Boxes for Cluster Support to Creative Ambassador and
Implementation
Management Industries Training Schemes
Results
Main Objectives Impacts
50 Cluster all over Europe
1 Improving Cluster Management for Creative Industries
linked
Fostering Inter Creative Cluster Cooperation and Cross- Reaching Creative SME’s all
2
sectorial Knowledge Spill-over - Regionally and Internationally over Europe
Development of New Creative Cluster Support for Creative 10 Pilot Actions conducted:
3
SME’s - Cross sectorial
Develop new Creative Industries related - International
4 Cluster Management Tools and Business Models - Social Community based
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11. European Creative Cluster Lab – Managing Networked Creativity to boost European Competitiveness
Overview – Letters of Support
Region Lombardia Technologie- und
University of Lille Marketinggesellschaft (TMG)
Millenium Project Science and Technology
Generalitat of Catalunya
- Culture Department CSP – University of Lille
Bristol City Council - ImMediaTe – Filas Innovazione Nelle ICT Sciences Humaines
Economic Development
European Cluster Tallinn City Enterprise
Cluster-Excellence.eu Nord-Pas de Calais -
Managers‘ Club Board City of Copenhagen
regional council
City of Amsterdam – Economics
Affairs Department
European Cluster
Collaboration Platform Le Fresnoy, Studio national
des arts contemporains
Ministry of Finance and
Economics; Baden-Württemberg
Milano Metropoli
Cluster Creative Industries
Baden- Württemberg
District of Creativity
TACTICS
Network
European Interest Group of Austria
Creativity and Innovation (EICI) Wirtschaftsservice
How to Grow (EDC)
Coworking Stuttgart
ACCIÓ- Economic
Development Agency SAR Marketing
Communication Association
OPTOKLASTER- Mazovian
Photonics Technology Cluster Eurometropolis Lille-
Kortrijk-Tournai
Regions-of-Knowledge National Endowment for Science,
Architecture, Engineering
Mazovia Klaster ICT Technology and the Arts (NESTA)
and Design Stuttgart (aed)
Centrum Cybernetyki
Mazowiecki Sojusz
Energetyczny Clusterland Creative Zürich medien forum freiburg
Oberösterreich
InnoTrain IT Alternatywny Klaster Ad Artis SAR Art Popakademie Baden-
Informatyczny Foundation Württemberg
EDU Cluster
Barcelona Activa
Barcelona Design Centre Baden-Württemberg: Stowarzyszenie Twórców
Connected Grafiki Użytkowej
kre(h)tiv Hannover
Contributor Multiplier

12. BE PART OF THE ECCL
AND CONTRIBUTE TO…
Pilots
Creative Cluster
Trainings
Case Studies
Mini Studies
Cluster Management
Staff Exchange
International Cluster
Matchmakings
Creative Camps Cooperation
Projects
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13. ECCL – Tangible outcomes and results
Formulating Processing Outline
Proof of concepts Proof of concepts
Recommendations Recommendations Outcomes
Managing Networked Creativity to Boost European
Project
Ministudies and Report/Greenbook
new models
Pilot Activities and
New Approaches
Pilot Activities and
Implementation
Implementation
for Support to
Competitiveness
Creative Industries
Collaboration
Trainings and
Pilots, Living
coachings
Labs
Project
Report/Greenbook
Social Media Lab, Instruments and
Creative Camps Tool Boxes
Constant Dissemination of concepts (e.g. Keynote TCI-Conference 2014)
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14. ECCL as Pilot Case
The way we work in ECCL can be the blueprint for the way creative clusters
collaborate
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15. ECCL Target Groups
Target Groups
Direct benificaries
Creative Cluster initiatives participating in this Strand 8
SMEs in Clusters participating in this Strand 900
Creative and traditional clusters participating in the Call / all Strands 25
Supporter of ECCL/ Associated Partners to be ~50
Indirect beneficiaries:
Relevant cluster initiatives identified via relevant European Initiatives and
projects:
• EICI – European Interest Group on Creativity and Innovation
• European Cluster Collaboration Platform 50
• European Cluster Managers’ Club
• European Cluster Observatory
• TCI – the global practitioners network for competitiveness, clusters and
innovation
Other European Clusters and SMEs through spill overs and collaboration activities
200
linked
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