Business Concept to Improve Adoption of Health Insurance Purchasing

1. Company Name: Club Invincible
Team Participants: Richard Yao, James Lugo
Track Designation: Healthcare and General Tracks
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2. The Government requires everyone to buy insurance in
order to spread the risk.
Young people are the “invincibles” who are least likely
to buy because they don’t feel they need it.
Club Invincible partners with plans and vendors to
create tangible benefits that incentivize and motivate
young people to become insured and stay insured.
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The Problem

3. The Solution
• Partner with insurance companies to promote current
benefits and incentives.
• Develop partnerships with vendors to provide unique
products and services free for special occasions and at
deep discounts for members only.
• Create and promote active, healthy and fun activities
that only members can attend.
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4. Market Opportunity -
Target Consumer Population
• The Insured: As of 2014, according to NY State of Health,
there are about 500,000 enrollees just in NYC. The target 18-
34 age categories make up just over one third.
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• The Uninsured: According to the US Census, there exists still
1.1 million uninsured in NYC.

5. 5
Phase I – Financial Projections
• Seed funding needed is: $250,000.
(Web-based and mobile app, staffing, marketing, promotions.)
• First year Revenue Projection is: $500,000.
• Prize money will be used for developing pitch kits to funders –
insurance companies, partners, government business program, and
private sources.

6. Phasing Plan
Phase I
• Marketplace Enrollee Pilot of 5,000 Lives in Brooklyn,
Manhattan
• Five Plans targeted:
Health Republic – 1,500 Lives
Fidelis – 1,500 Lives
Empire BCBC – 1,000 Lives
Oscar – 500 Lives
HealthFirst – 500 Lives
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7. Phasing Plan
Phase I
• Vendors Pilot Partnerships
– Food: 5 Vendors
– Retail: 5 Vendors
– Gyms: 5 Vendors
– Activities: 5 Vendors
– Others: 10 Vendors
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8. Phasing Plan
Phase II – Scale to
• All Marketplace Plans
• SHOP Plans (SBS)
• Private Plans
• Employers
• All interested Vendors
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