The Tenets of Collaborative Innovation is a philosophy that is integrated into our innovation process based on researching consistent attributes & behaviors used by the most successful innovators of the past decade. It reflects the essential insights & approaches that promote the development of fresh ideas & solutions: outlining the techniques that bring disparate entities, thinking, & insights together for breakthrough results in the marketplace.

1. The Tenets of Collaborative Innovation Cloverleaf Innovation LLC 614c Dempster Street Evanston, IL 60202 847-424-0410 www. cloverleafinnovation.com

2. Introduction The Tenets of Collaborative Innovation Fresh thinking & big ideas are essential drivers for success in an increasingly complex & demanding marketplace, yet, as the broad scope of innovation has expanded so too has the potential for fragmented processes & unfulfilled results. As more “hands” touch innovation, the risk is greater that those multiple hands aren’t working in concert. There is the need to assimilate the expanse & diverse factions that touch innovation to truly create the processes & results for marketplace success.

3. Introduction The Tenets of Collaborative Innovation The Tenets of Collaborative Innovation is a philosophy that is integrated into our innovation process based on researching consistent attributes & behaviors used by the most successful innovators of the past decade. It reflects the essential insights & approaches that promote the development of fresh ideas & solutions: outlining the techniques that bring disparate entities, thinking, & insights together for breakthrough results in the marketplace.

4. Tenets of Collaborative Innovation Inclusivity 01 Silo-ed departments, fragmented objectives, & competitive agencies can, sadly, produce an atmosphere that’s unconducive to creativity & excellence. Conversely, an inclusive environment drives the innovation process. Innovation is, ideally, a team sport. Inclusivity means all partner’s serving the singular goal of a project’s success.

6. Involve those who have not traditionally been considered integral to the “creative” process.

7. Eliminating silos is not only good policy, but also the efficiencies it produces can save dollars & time.

10. As serious as the ideation is, don’t be afraid to allow levity into your process. Humor is often a conduit to big thinking.

13. Also consider bringing in outside creative expertise- if not on a permanent basis, than perhaps as a part-time or freelance engagement.

16. Develop the ground-rules that encourage free exchange of ideas & preach tolerance.

19. Scrutinize existing data using a different filter. There are often great nuggets & learning to be gleaned when reviewing with a more empathetic perspective.

22. Audit often- in your category, certainly, but also in a far range of other sectors.

25. Determine specific criteria to measure ideas & apply these filters at the appropriate junctures.

28. When validating ideas with consumers make concepts as tangible as possible. With rapid prototyping, rich narratives & illustrations/photographs bring ideas to life for end-users in a more meaningful & reliable way.

33. Getting the entire supply chain aligned & aware from the onset & throughout the innovation process ensures a shared sense of ownership & responsibility for project success.

35. Getting the entire supply chain aligned & aware from the onset & throughout the innovation process ensures a shared sense of ownership & responsibility for project success.

36. Document the process to capture & relive the excitement & initial spark. Always look for areas of improvement.Cloverleaf Innovation LLC 614c Dempster Street Evanston, IL 60202 847-424-0410 www. cloverleafinnovation.com