What Retailers Know About Performance and User Experience

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SOASTA

Technologie

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© 2013 SOASTA CONFIDENTIAL - All rights reserved.

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© 2013 SOASTA CONFIDENTIAL - All rights reserved.
o  Inspection to Prevention
o  Approximation to Reality

o  Periodic to Continuous

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© 2013 SOASTA CONFIDENTIAL - All rights reserved.
Tested to 7x Initial load test goals

Reached 9x previous year’s peak

Validated dynamic caching investment

Reduced hardware capacity needs

Validated Akamai to 4x beyond peak

“One of the best investments
to our website this year .”
Nancy Jordan,
IT Middleware
& Integration
Manager

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© 2013 SOASTA CONFIDENTIAL - All rights reserved.

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© 2013 SOASTA CONFIDENTIAL - All rights reserved.
“We are 100% focused
on our consumer
satisfaction…Given the
revenue it’s protecting for
us, it’s money very well
spent.”
Michael Hart, Bonobos
CTO

Iterative testing of purchase cycle

Easy test creation and results

Systematically tuned app to infrastructure

Compares test/test, year/year

Revenue Protection

64x normal trafﬁc, 15X sales, no issues

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© 2013 SOASTA CONFIDENTIAL - All rights reserved.

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© 2013 SOASTA CONFIDENTIAL - All rights reserved.
Tests for ﬂash sales with unknown spikes

mPulse analyzes real user performance

Continuous tests of mobile and web trafﬁc

50% mobile trafﬁc – 160% more visitors

$5M AUD in one ﬂash sale – zero issues

“SOASTA was very
easy to work with
and could
accommodate our
requirements in a
four-week
timeframe.”
Gavin Cliffe,
OZSale CTO.

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© 2013 SOASTA CONFIDENTIAL - All rights reserved.

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© 2013 SOASTA CONFIDENTIAL - All rights reserved.
2008
2013

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© 2013 SOASTA CONFIDENTIAL - All rights reserved.

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© 2013 SOASTA CONFIDENTIAL - All rights reserved.
Meaningful scale &
appropriate concurrency
Most accurate models
of real user behavior
Control to start, stop & modify
tests without delays
Test on your schedule

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© 2013 SOASTA CONFIDENTIAL - All rights reserved.
Failover Scenarios
Success Disasters
End to End

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© 2013 SOASTA CONFIDENTIAL - All rights reserved.

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© 2013 SOASTA CONFIDENTIAL - All rights reserved.

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© 2013 SOASTA CONFIDENTIAL - All rights reserved.
s
Memory leaks
Test Scale
Stage/Team
Dev
& Test
Release
& Deploy
Network
& Ops
CDN file placement
Load Balancer configuration
Network bandwidth
Network configuration
DNS routing
Inadequate server resources
Default configuration settings
Unbalanced web serversAuto-scaling failures
Latency between systems
Slow third-party plug-ins
Garbage collection
Database thread counts
Inefficient database queriesSlow pages
Conflict with other apps
Test Lab Staging Production (100% +++)
Search technology limits
Method-level tuning
Max sockets exceeded
Firewall max capacity
Global latency variance
Security bottlenecks
Continuous tuning for full-scale…and well beyond

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© 2013 SOASTA CONFIDENTIAL - All rights reserved.
ü Build and modify your tests based on real usage
ü Test for spikes with the cloud
ü Test what you don’t think you need to
ü Measure, test and act in real time
ü Test more (compress processes)
ü Test in production

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© 2013 SOASTA CONFIDENTIAL - All rights reserved.
Mike Ostenberg

Thanks
Contact SOASTA:
www.soasta.com/cloudtest/
info@soasta.com
866.344.8766
Follow us:

twitter.com/cloudtest
facebook.com/cloudtest
RESOURCES

Retail Readiness Page: http://www.soasta.com/retail-readiness/

Case studies: http://www.soasta.com/customers/ecommerce/

Webinars future and past: http://www.soasta.com/knowledge-center/webinars/

Need a test, fast? CloudTest On-Demand.
- email info@soasta.com
- You’ll hear from us by tomorrow

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Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Safe Software

Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager

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EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER

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Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

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What Retailers Know About Performance and User Experience

1. 1 © 2013 SOASTA CONFIDENTIAL - All rights reserved. Sharing the keys to retail performance success TODAY’S SOASTA PRESENTERS Peter Galvin: Brad Johnson: Mike Ostenberg SVP Marketing VP Product Marketing Dir. Systems Engineering Agenda: •  Retail case studies •  Key considerations gleaned from retail performance optimization •  SOASTA’s solutions for measuring and testing user performance Questions: Submit in chat box during event

2. Poll Question

7. 7 © 2013 SOASTA CONFIDENTIAL - All rights reserved. Tested to 7x Initial load test goals Reached 9x previous year’s peak Validated dynamic caching investment Reduced hardware capacity needs Validated Akamai to 4x beyond peak “One of the best investments to our website this year .” Nancy Jordan, IT Middleware & Integration Manager

9. 9 © 2013 SOASTA CONFIDENTIAL - All rights reserved. “We are 100% focused on our consumer satisfaction…Given the revenue it’s protecting for us, it’s money very well spent.” Michael Hart, Bonobos CTO Iterative testing of purchase cycle Easy test creation and results Systematically tuned app to infrastructure Compares test/test, year/year Revenue Protection 64x normal trafﬁc, 15X sales, no issues

11. 11 © 2013 SOASTA CONFIDENTIAL - All rights reserved. Tests for flash sales with unknown spikes mPulse analyzes real user performance Continuous tests of mobile and web traffic 50% mobile traffic – 160% more visitors $5M AUD in one flash sale – zero issues “SOASTA was very easy to work with and could accommodate our requirements in a four-week timeframe.” Gavin Cliffe, OZSale CTO.

13. 13 © 2013 SOASTA CONFIDENTIAL - All rights reserved. “Website performance really affects your brand image when you have problems… The inherent savings to our brand by using CloudTest is priceless.” —Cheryl Davis, digital technical operations manager Hallmark Cards, Inc. Tested to 120% of expected load Saved 50% on testing expenses Reduced staff costs by 66% Eliminated test software and hardware costs

16. 16 © 2013 SOASTA CONFIDENTIAL - All rights reserved. Meaningful scale & appropriate concurrency Most accurate models of real user behavior Control to start, stop & modify tests without delays Test on your schedule

20. 20 © 2013 SOASTA CONFIDENTIAL - All rights reserved. s Memory leaks Test Scale Stage/Team Dev & Test Release & Deploy Network & Ops CDN file placement Load Balancer configuration Network bandwidth Network configuration DNS routing Inadequate server resources Default configuration settings Unbalanced web serversAuto-scaling failures Latency between systems Slow third-party plug-ins Garbage collection Database thread counts Inefficient database queriesSlow pages Conflict with other apps Test Lab Staging Production (100% +++) Search technology limits Method-level tuning Max sockets exceeded Firewall max capacity Global latency variance Security bottlenecks Continuous tuning for full-scale…and well beyond

21. 21 © 2013 SOASTA CONFIDENTIAL - All rights reserved. ü Build and modify your tests based on real usage ü Test for spikes with the cloud ü Test what you don’t think you need to ü Measure, test and act in real time ü Test more (compress processes) ü Test in production

23. Thanks Contact SOASTA: www.soasta.com/cloudtest/ info@soasta.com 866.344.8766 Follow us: twitter.com/cloudtest facebook.com/cloudtest RESOURCES Retail Readiness Page: http://www.soasta.com/retail-readiness/ Case studies: http://www.soasta.com/customers/ecommerce/ Webinars future and past: http://www.soasta.com/knowledge-center/webinars/ Need a test, fast? CloudTest On-Demand. - email info@soasta.com - You’ll hear from us by tomorrow

24. www.SOASTA.com

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