7. Reasons Cutprices Aggresivepromotions Direct-to-consumersales Shares: Q4 - 2010: Earnings of $ 1,32 per shareonrevenue of $ 1,14 billion Q4 – 2009: Earnings of $ 0,91 per shareonrevenue of $ 935,99 million Abercrombie & Fitch
8. Conclusion Abercrombie & Fitch CEO Mike Jeffries said : “We are very pleased with our fourth quarter results. We finished the year with strong domestic sales growth and continued to see very strong results in Europe. 2010 was a year in which we exceeded our objectives in terms of sales, operating income and earnings per share”