Clifford Sugerman was a student studying taxation who wanted to be an entrepreneur rather than take a stable job, contrary to his parents' wishes. After leaving school at age 16, he started his own small stationary shop and learned more than he ever could have in a classroom. Through experimenting with different businesses, he gained valuable experience and knowledge. His hard work eventually led to success as he opened multiple retail stores and became a franchise owner of top brands in his state. His parents grew to accept his career in entrepreneurship as they saw him flourishing in the market.
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
Cliff sugerman
1. Cliifford Sugerman Was a student of Taxation in Senior college .But to look for a job wasn’t his Objective in his
life. He always wanted to be his own Boss, But contrary to his wish his parents wanted him to finish his studies and
take a safer and stable move to work with any Government agency or with any established corporate. Because they
are of the opinion that any jobs can provide a stable and secure life. Whereas entrepreneurship could be very risky
and a competitive choice .Where the life is very unsure . But becoming an entrepreneur was his aspiration.
Although he knew that the choice was very tough especially when well meaning family members and friends
were urging him to pursue his studies, but the successful business man’s story were his inspiration . He despite of
all Hurdles and opposition ,took a smart move ,. He decided to left the school to pursue his own goals
After leaving the school at the age of 16 he started his own business and learned much more that he can ever learn
in a classroom. He realized starting with a business is a never ending education . It is something that you can never
learn in a classroom. Later with his enterprise he eventually was able to reassure his parents that he will be learning
great marketable skills
He started with many business often in the areas he had no knowledge or have little knowledge but his recent
experimentation with chain Retail has immensely increased his knowledge in this area. He realized that there is
simply no match of life experience
Eventually his parents also had started adjusting themselves with the idea of entrepreneurship. They were happy to
see their son flourishing and conquering the market. He started his business with a small stationary shop after that
he has launched many retail shops in the vicinity . His hard work now has started showing him results . Cliff Alan
became a known name in his vicinity. Thus encouraged ,
He now entered to try his luck in the Branded Market. He first became a Franchise of a top brand name in the shoe
industry ,then in cloth industries and so on .He was now the name of the state .Now he had around 15 retail stores
of the Top Brands
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