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CASE STUDY:
TRAVEL DISTRIBUTION
SUMMIT INDIA 2010
6-7th
October 2010, Novotel Hotel,
Mumbai
5th
Travel Distribution Summit India
 Eye for Travel came up with its 5th
Travel Distribution
Summit India, co-organized by TravelBiz Monitor and Tech
Ninja which is India’s most trusted Online Travel event
 Whether it was a seasoned online player or people just
starting their e-commerce journey, there were great
opportunities of learning, knowledge sharing and
networking at this event
Objective
 To connect with the leaders in online and offline travel in
India
 To provide an excellent coverage for the summit online on
multiple online platforms
 To get maximum paid registrations for the summit
Solutions
 Clayology came up with a customized social media
marketing plan where we created an exclusive micro-
site travelsummitindia.com which included all
possible details for the summit
 The site had an online payment gateway configured
to it for registrations that took place online
Website
Solutions..
 We further created a Fanpage on Facebookand promoted
among Travel industries online.
 We also had an exclusive Twitteraccount which
generated huge following among the online travel
industries and the CEOs and Managers of the Travel
industries and Hotels across India.
Blog
Facebook Fanpage
Travel Summit on Twitter
Solutions..
 We also created & managed exclusive video footages for
Youtube and other major video sites as well as for blog
promotions
 Exclusive LinkedIn account also promoted the event
worldwide
Travel Summit on LinkedIn
Travel Summit on LinkedIn
Solutions..
 For Registered delegates, the summit was available LIVE
(live streaming) on the website and on time updates were
provided on twitter & linkedin as well
 Post summit the video coverage of the summit were
available for download for Gold Members
Result
 Total Combined Visitors: 7,000 +
 Total Enquiries Generated: 1,012
 Total Registrations accepted: 220
 Micro-site URL: www.travelsummitindia.com
For More Info please Contact info@clayology.com
Clayology Interactive Media, Navi Mumbai
Thank you

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Travel Distribution Summit Case Study

  • 1. CASE STUDY: TRAVEL DISTRIBUTION SUMMIT INDIA 2010 6-7th October 2010, Novotel Hotel, Mumbai
  • 2.
  • 3. 5th Travel Distribution Summit India  Eye for Travel came up with its 5th Travel Distribution Summit India, co-organized by TravelBiz Monitor and Tech Ninja which is India’s most trusted Online Travel event  Whether it was a seasoned online player or people just starting their e-commerce journey, there were great opportunities of learning, knowledge sharing and networking at this event
  • 4. Objective  To connect with the leaders in online and offline travel in India  To provide an excellent coverage for the summit online on multiple online platforms  To get maximum paid registrations for the summit
  • 5.
  • 6. Solutions  Clayology came up with a customized social media marketing plan where we created an exclusive micro- site travelsummitindia.com which included all possible details for the summit  The site had an online payment gateway configured to it for registrations that took place online
  • 8. Solutions..  We further created a Fanpage on Facebookand promoted among Travel industries online.  We also had an exclusive Twitteraccount which generated huge following among the online travel industries and the CEOs and Managers of the Travel industries and Hotels across India.
  • 11. Travel Summit on Twitter
  • 12. Solutions..  We also created & managed exclusive video footages for Youtube and other major video sites as well as for blog promotions  Exclusive LinkedIn account also promoted the event worldwide
  • 13. Travel Summit on LinkedIn
  • 14. Travel Summit on LinkedIn
  • 15. Solutions..  For Registered delegates, the summit was available LIVE (live streaming) on the website and on time updates were provided on twitter & linkedin as well  Post summit the video coverage of the summit were available for download for Gold Members
  • 16. Result  Total Combined Visitors: 7,000 +  Total Enquiries Generated: 1,012  Total Registrations accepted: 220  Micro-site URL: www.travelsummitindia.com
  • 17. For More Info please Contact info@clayology.com
  • 18. Clayology Interactive Media, Navi Mumbai Thank you