With nearly half a billion combined users, Facebook and MySpace are among the world's largest Web sites. This introduces huge opportunities to connect with your customers - including through advertising. Facebook and MySpace have their own proprietary, bid-based advertising platforms that allow you to target specific demographics and drive new customers and revenues for your business.
Clickable Webcast: The Basics of Social Media Advertising
1. The Basics of Social Media Advertising September 23, 2010 1:00 PM – 2:00 PM (EDT)
2. Who We Are Who We Are Clickable provides a complete, custom solution that makes online advertising across Google, Yahoo, Bing and Facebook Simple, Instant and Profitable™. Jordan Franklin Clickable Solutions Team Leader Max Kalehoff Clickable Vice President of Marketing 9/24/10 2
3. Agenda Our Goal Today: Introduce the Basics of Social Media Advertising, With Focus On Facebook Ads. What is it? Why does it matter? The basics of social media presence: Pages and Ads. Ad creative standards and best practices. Strategies for “hyper-targeting” users on Facebookand other social networks. Should you advertise on social media networks? Ways to get started. 9/24/10 3
6. Companies with major scale (especially Facebook) are creating new opportunities for advertisers.
7. It is critical for advertisers to explore and experiment with social media advertising because that’s where many online consumers are going.9/24/10 4
8. Progression of Social Media Marketing Social Advertising Earned Social Media Tactics 9/24/10 5
62. Facebook Ads are not contextually based on page content. They are targeted to the user’s profile data. Ads are for a 30-year-old college-educated male in Baltimore. 9/24/10 18
63.
64. “18-25 yr. old male college graduates with an interest in chess”
87. SEM Account Structure Campaign: Set budget (contains ad groups) Ad Group 2 keywords ↔ ads Ad Group: (contains targeting parameters & ads) Ads: Keywords: pizza Ad Group 3 keywords ↔ ads pizza delivery order pizza pizza online Ad Group 4 keywords ↔ ads cheap pizza 9/24/10 22
104. Ways To Get Started Actively participate in Facebook, LinkedIn, Twitter. Create a company Facebook Page or company profile. Create a single practice ad for a tiny niche. Then create a broad ad covering many targets. Over time, refine your broad ad into many smaller niches with custom ad creatives. Integrate Facebook with your Web site and vice versa. Understand how Facebook complements your other marketing investments. 9/24/10 28
105. How Clickable Can Help Clickable is an official Facebook Ads API Platform Partner. Clickable Solutions Experts create and manage Facebook Ads for you. Create and edit Facebook Ads in Bulk with Clickable Pro Tool. Track performance alongside your other online advertising investments. Call 877-775-6699 to talk with a Clickable Solutions Leader. 9/24/10 29