Also known as nurture marketing or drip marketing, campaign automation involves sending a series of relevant and timely communications to prospects or customers over time. Check out this infographic for best practices.

1. SCORING BIG WITH
CAMPAIGN
AUTOMATION
Campaign automation, also known as nurture marketing or drip
marketing, involves sending a series of relevant and timely
communications to leads or customers over time. These
automated campaigns respond to recipients’ actions for more
personalized experiences and more marketing victories.
Sources: MarketingSherpa, Aberdeen Group, Forrester Research, ANNUITAS
TIMING
Schedule messages
appropriately based on
the audience – sales-ready
leads, for example, would
have a shorter timeline
than inactive leads.
It takes an
average of
10marketing-driven
“touches” to
progress a lead
from the top of the
funnel to revenue
generating
CONTENT
Create campaign
automations that contain
information that will be of
value to your leads and
customers.
CONSISTENCY
Messages should reinforce the
organization’s brand, which will
help your nurture campaign
establish trust and credibility.
PERMISSION
Ensure that your nurture
emails – and all other emails –
don’t violate spam rules and
are sent to recipients who
have opted in.
PERSONALIZATION
Don’t just develop a series of generic
emails; create personalized
experiences with dynamic content
and targeted messaging.
DATA
Using data in your CRM system or
from web tracking can help you
understand your audience and
more effectively nurture them.
of prospects say
lead nurturing
content targeted to
their specific
industry is more
valuable
82%
Businesses that use
marketing automation
to nurture prospects
experience a
451%increase in
qualified leads
http://clickdimensions.com/campaignautomation
DOWNLOAD THE eBOOK:
Companies that
excel at lead
nurturing generate
50%more sales-ready leads at
33%lower cost
Nurtured
leads make
47%larger purchases
than non-nurtured
leads
Winning Plays: Nurture Marketing Best Practices
1Personalized emails
improve click-through
rates by
14%and conversion
rates by
10%