Vortrag von Oliver Weimann, CEO der 360 Online Performance Group, zum Thema Growth Hacking beim UpBusinessbrunch in Essen im März 2016

1. Incubator & Accelerator
GROWTH HACKING or
CREATIVE MARKETING FOR STARTUPS
March 2016

2. Agenda
• Clarification of „Growth Hacking“
• Components of “Growth Hacking”
• Steps of Growth Hacking
• How to become a Growth Hacker!?!
• Questions to ask!?!
• Integration in Marketing
• Practical advices

3. Clarification
Growth Hacking is a Marketing-Technique, developed by
Startups to grow their customer base and create brand
recognition by:
- creativity,
- analytic thinking and
- usage of alternative channels
The single goal is: GROWTH!!!

4. Components
• Redefining Product / Service
-> product features can be responsible for growth!
• Redefining Distribution
-> understand the movement of the people!

5. First Growth Hack

6. ps. I love you.

7. Second Growth Hack

8. Affiliates

9. Steps of Growth Hacking
I Define actionable goals
-> the magic number effect
II Implement analytics to track your goals
-> track in detail not in cohorts
III Leverage existing strengths
-> be sure what you are good at

10. Steps of Growth Hacking
IV Execute the experiment
-> write down your hypothesis and track
V Optimize the experiment
-> have a control group and do A/B testing
VI Repeat and repeat and repeat and repeat…
-> try the next one there because is always much more
worth to try

11. Third Growth Hack?

12. How to become a Growth
Hacker!?!
Be strong in analytics!
Define and look at events & key metrics
• to shift focus to growth
• to make success repeatable
• to predict the future

13. How to become a Growth
Hacker!?!
Be creative!
You need to find find ways never trapped before
• think outside the box
• combine strange attitudes
• look at different branches

14. Fourth Growth Hack

15. @Graigslist
I Thinking outside the box
II Growth Hack was part of product
III Selecting perfect aggregator
IV Taking risks with no guarantee
V Taking temporary advantage (not for ever)

16. Questions to ask!?!
• What if I make my product invite only?
• What if I would deactivate my users by inactivity of a
week or month?
• What if they could pick their price?
• What if we we ask users at every time at customer
support and we give free usage when the like / dislike
the product?

17. Fifth Growth Hack

18. @ebay
I Defining main feature of product
II Selecting perfect fit (even on long term)
III Scaling right method
IV Targeting right aiming group
V Taking temporary advantage (not for ever)

19. Integration in Marketing
• The „Growth Hacker“ is not better or worse than a
Marketing expert. He just targets a different goal!
• Growth Hacking is often used before traditional
Marketing channels
• Growth Hacking should deliver a quick „Proof-of-
Concept“ or „Need-for-Product“

20. Practical advices I
• Blogging or guest blogging
• Podcasting or guest podcasting
• Ebooks, guides & whitepapers
• Infographics
• Webinars
• Conference presentations
• SEO
• Social Media
• Contests
• App marketplaces
• Deal sites
• LOPA (leverage other people’s audience)

21. Practical advices II
• Promo swap
• Affiliates
• Network invitations
• Social sharing
• API integrations
• Backlinks
• Incentives
• Organic

22. Thank you!
Thanks for your attention. If you need more information we
are more than happy to help…
360 Online Performance Group
Meisenburgstr. 39
45133 Essen
Web. www.360opg.de
Fax. 0201 / 879 193 80
Oliver Weimann
Mail. weimann@360opg.de
Fon. 0201 / 879 193 90
Twitter @oweimann