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ClearSaleing TM  Confidential October 31, 2007 The  Clear Sale ing TM  Webinar Series 6 Tactics to Better Manage Your Comparison Shopping Engines This Holiday Season Presented by Adam Goldberg a former Google Insider and Co-Founder of  Clear Sale ing TM
The 6 tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ClearSaleing TM  Confidential
3 phases of Comparison Shopping Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ClearSaleing TM  Confidential
Set-up Process ClearSaleing TM  Confidential
In-house set-up process ClearSaleing TM  Confidential Feed Configure ,[object Object],[object Object],[object Object],[object Object]
Outsourced set-up process ClearSaleing TM  Confidential Feed Configure Feed Provider ,[object Object],[object Object],[object Object],[object Object]
Configure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ClearSaleing TM  Confidential Configure
Configure con’t ,[object Object],[object Object],[object Object],[object Object],[object Object],ClearSaleing TM  Confidential
Management Tools ClearSaleing TM  Confidential
Optimization:  bid, ad dollar allocation, removal ClearSaleing TM  Confidential Unsophisticated Sophisticated Set it and forget it Manual category Manual product level Automated category Automated product Automated profit Automated profit across CSEs Automated profit across ad sources ,[object Object],[object Object],[object Object]
Reporting:  category level vs. SKU level ClearSaleing TM  Confidential ,[object Object],[object Object]
SKU level reporting with profit calculation ClearSaleing TM  Confidential ,[object Object],[object Object],[object Object]
CSE reporting vs. advertising dashboard ClearSaleing TM  Confidential
Alerts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ClearSaleing TM  Confidential
Management Techniques ClearSaleing TM  Confidential
Never underestimate the value of air conditioning ClearSaleing TM  Confidential Should I close the doors to save on my electric bill?
Purchase Path  ™ ClearSaleing TM  Confidential
Comparison Shopping Engine Optimization Clicks Clicks ClearSaleing TM  Confidential
2 feeds to one CSE ClearSaleing TM  Confidential Clicks Maximum Budget Remaining Budget
CSE metrics are flawed ,[object Object],[object Object],[object Object],[object Object],[object Object],ClearSaleing TM  Confidential
ClearSaleing TM  Confidential Adam S. Goldberg [email_address] 1.800.592.0463 Blog:  www.clearsaleing.com/blog TM

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6 Tactics to Better Manage Your Comparison Shopping Engines