This document provides an overview and agenda for the Cleantech Open 2014 Accelerator program. It introduces the speakers and topics that will be covered during the event. The agenda includes welcome remarks, an overview of the accelerator from the executive director, an introduction to the business model canvas, a discussion of worksheets and deliverables, a presentation on the LaunchPad Central platform, and a closing Q&A session. The accelerator program will provide training, mentoring, opportunities to access capital and showcase companies, and aims to help cleantech startups achieve commercial success and win cash prizes.
1. Welcome to the Cleantech Open US Accelerator 2014
Rex Northen, Executive Director
June 4, 2014
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Welcome to the Cleantech Open 2014 Accelerator
Presenter:
REX NORTHEN
EXECUTIVE DIRECTOR | CLEANTECH OPEN
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Welcome from our Co-Founder
MARC GOTTSCHALK
CHAIRMAN OF THE BOARD | CLEANTECH OPEN
PARTNER | SIDLEY AUSTIN LLP
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Cleantech Open 2014 Accelerator Mentor Program
Presenter:
YUET LEE
NATIONAL MENTOR CHAIR | CLEANTECH OPEN
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Cleantech Open 2014 Accelerator Worksheets
Presenter:
PAUL DEGIVE
NATIONAL CURRICULUM CHAIR| CLEANTECH OPEN
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Agenda
TIME PRESENTATION
1:00p – 1:05p Welcome: Marc Gottschalk
1:05p – 1:15p Overview of Accelerator: Rex Northen
1:15p – 1:30p Introduction to the Business Model Canvas: Rex/Paul deGive
1:30p – 1:45p Worksheets & Deliverables: Paul deGive
1:45p – 2:15p LaunchPad Central: Kevin Yien
2:15p – 2:45p Q&A, Closing Remarks
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Welcome to the Cleantech Open 2014!
Cleantech Open Confidential Information – All Rights Reserved
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Global Partner
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National Premier Sponsor
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National Sponsors
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Our Regional Sponsors
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8 US Regions
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6 Global Cleantech Open Accelerators
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The World’s Largest Cleantech Accelerator
Training
Mentoring
Access to Capital
Showcasing
• National Academies, National Webinars,
Regional Training
• Mock Judging, Business Clinics
• 1,000+ participating mentors nationally:
generalists and specialists
• 20+ Business Clinics nationally
• Regional event and showcases
• National Conference & Global Forum
• Press exposure
• Relationships with Strategic Investors,
Angel Groups and VC firms in each region
• National Investor Series: Pitch Panels
Networking Receptions, Investor Connect
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It’s a Pathway to Winning Awards
$20,000 in cash and services* (1-5 Finalists per region)
~300 Applicants ~150 Regional Semifinalists
up to 30 Regional Finalists up to 8 Regional Sustainability Winners
up to 8 National Category Winners
One National Winner
One National Sustainability Winner
$10,000 in cash and services*
Participation in training, mentoring, access to capital, showcasing
$200,000 in investment and services*
*All cash prizes may be in the form of a seed investment (convertible note) and are subject to change
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But….
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Step One: The Academy – June
Steve Blank
Educator and author
The Startup Owner's
Manual
Rodrigo Prudencio
Partner, Nth
Power
Trond Unneland
VP and Managing
Executive, Chevron
Technology
Ventures
Andrew Chung
Partner,
Khosla Ventures
Jenny Kassan,
CEO, Cutting Edge
Capital
Dave Graham,
Founding Partner
GreenStart
Matthew Trevithick,
Partner, Venrock
Guy Kawasaki
Special Advisor
Motorola Business
Unit of Google
Eileen Tanghal, Sr.
Investment Director,
Head of Applied
Ventures
Speakers at previous Academies include …
Business Model Training and Mentoring, and Insights From World-Class Experts
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National Academy – Silicon Valley
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East Coast Academy – June 17th & 18th
• Location:
Barnard College (Affiliated with Columbia Univ.)
Diana Center
3009 Broadway
New York, NY 10027
www.barnard.edu
• Schedule:
–Your arrival date: Monday, June 16th
–Tuesday, June 17th, 8am – 6pm, Reception
6:15pm – 8:00pm
–Wednesday, June 18th, 8am – 5:15pm
–Wednesday, June 18th, 5:30-8:30pm – Evening
Startup Showcase Event (part of New York Energy
Week)
–Departure date & time: Wednesday, June 18th,
recommend after 9:00pm
Deadline for attendance registration & hotel reservations: Friday, June 6th
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National Academy (West Coast) - June 27th – 29th
• Location:
Hyatt Regency – SF Airport
1333 Bayshore Highway
Burlingame, CA 94010
www.sanfranciscoairport.hyatt.com
• Schedule:
–Your arrival date: Thursday, Jun 26
–Friday, Jun 27 8am – 6:30pm
(Registration opens at 7am), Regional
Receptions 6:45pm – 8:00pm
–Saturday, Jun 28 8am – 6:30pm
–Sunday, Jun 29 8am – 3:30pm
–Departure date & time: Sunday, Jun 29,
recommend after 4:30pm
Deadline for attendance registration & hotel reservations: Thursday, June 12th
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Step 2: 2014 Entrepreneur Q&A Webinars (USA)
Every Tuesday, 1pm – 3pm PDT
Date National Webinar Topics
7/8 1. Business Model Canvas
7/15 2. Product / Market Fit (Customer Discovery)
7/22 3. Market(s) and Getting to them
7/29 4. Product / Technology Validation
8/5 5. Finances and Funding
8/12 6. Legal
8/19 7. Management Team
8/26 8. Sustainability
9/10 9. Executive Summary
9/17 10. Investor Presentation
Regional Business Clinics
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Step Three: Regional Awards – early October
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Step Four: Global Forum – November 12-14
Your opportunity to join 1000+ event attendees. All Accelerator
participants receive free 1:1 meetings with investors, potential
clients and partners + event tickets and your own exhibit booth.
November 12 (arrive 11/ 11)
Judging November 13
Investor Connect & Tech
Demos
November 14
Final Judging, Showcasing
& Awards Gala
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National Grand Prize 2014: $200K*
Be the National Grand Prize Winner
All Semifinalists, Finalists and Winners are part of our Alumni Network for life
*Prizes consist of seed investment and in-kind services. All details subject to final confirmation.
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High Impact & Expansion Since 2006
• 865 alumni companies through 2013 – 60% active
• 100+ regional and national events
• Expansion to all 50 states
• Over $950M in funding reported
• Global Cleantech Open Accelerators in 6 countries
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Check the Accelerator wiki frequently
http://wiki.cleantechopen.com/accelerator-wiki/
Login: Semifinalist2014
Password: Semifinalist2014
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To maximize every Accelerator
team’s chances of achieving
sustainable commercial success,
and of winning an award.
Mission: Mentoring
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Mentor Types
Type Notes
Generalist
Mentors
• Individually assigned to each Team
• Up to 2 per Team
Specialist
Mentors
• Available to all Teams
• Assigned as needed by Teams
• Business Clinic coaches
Sustainability
Mentors
• Sustainability experts
• 1 per 2 Teams
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Generalist Mentors
• Become ‘Champion for the Team’
• Work closely on all parts of business
– Worksheets, Exec Sum, Investor Pres
• Ensure Team follow schedule of deliverables
• Help identify Specialist Mentors as needed
• Attend Academy, Business Clinics, planning sessions, mock
judging, judging
• Build partner, customer, investor, Advisory Board relationships
intended to live well beyond the Accelerator
• Mentor time commitment
– Typically 2-3 hours/week
Objectives
1) Win!
2) Commercial
viability
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Specialist & Substainability Mentors
• Provide subject-matter expert mentoring
• Be available for consultation to teams
• Help develop network for the teams
• Can mentor several teams
• Participate in Business Clinic mentoring
Note: don’t spam the Specialists
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Mentor Roles
Generalist Mentor Specialist Mentor
Team
Meetings
Mock Judging Accelerator Business
Clinics
Ad-Hoc
Sessions
(Student)
Mentors
Accelerator
Teams
Events
(Sustainability)
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(VP)
VALUE
PROPOSITIONS
(CH)
CHANNELS
(CR)
CUSTOMER
RELATIONSHIPS
(CS)
CUSTOMER
SEGMENTS
(R$) REVENUE STREAMS(C$) COST STRUCTURE
(KP)
KEY
PARTNERSHIPS
(KR)
KEY
RESOURCES
(KA)
KEY
ACTIVITIES
Customer view – Front StageOperations view- Back Stage
Economics view – Business Performance Stage
businessmodelgeneration.com
Business Model Canvas
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Customer
Segments
For whom are we
creating value?
Who are our most
important
customers?
businessmodelgeneration.com
Business Models
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Customer Relationships
What type of relationship does each of our
customer segments expect us to establish
and maintain with them?
Which ones have we established?
How are they integrated with the rest of our
business model?
How costly are they?
Business Models
businessmodelgeneration.com
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Channels
•Communication channels—How customers
learn of the product or service.
•Value delivery channels--How value is
delivered to customers.
•Hybrid channels—A combination of
communication and delivery, e.g. packaging or
branded outlets.
Business Models
businessmodelgeneration.com
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Value
Proposition
What value do we
deliver for our
customers?
Which one of our
customer’s problems
are we helping to solve?
Which customer’s needs
are we satisfying?
Business Models
businessmodelgeneration.com
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Key Partners
Who are our key partners?
Who are our key suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do
partners perform
Business Models
businessmodelgeneration.com
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Key Resources
What key resources do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue Streams?
Business Models
businessmodelgeneration.com
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Business Models
Key Activities
What key activities do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue Streams?
businessmodelgeneration.com
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Revenue Streams
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each revenue stream contribute to overall
revenue
Business Models
businessmodelgeneration.com
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Cost Structure
What are the most important costs inherent in
our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Business Models
businessmodelgeneration.com
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The Ten Steps
1. Business Model Canvas
2. Product/Market Fit
3. Markets & Getting to Them
4. Product/Technology Validation
5. Finances & Funding
6. Legal
7. Management Team
8. Sustainability
9. Executive Summary
10. Investor Pitch
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10 Steps - Worksheets
• Wiki
http://www.cleantechopen.com/acceleratorwiki
• Dashboard demo
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Getting a Head Start on the Academy
• Customer Discovery – “get out of the building”
– Do a minimum of 2 (two) target customer discovery interviews
– Do not use family members, friends or acquaintances
– Capture your discoveries in LaunchPad Central
– Use your data at the Academy for workshops
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Deadlines
• Friday, June 6th, 5:00 PM PDT, Pacific Daylight Time
– Finalized your teams – minimum of two team members
• Go through your dashboard to do this
– Pay your fees – $525 for each team member
• Go through your dashboard to do this
– If you are attending the East Coast Academy
• Register for the East Coast Academy - Go through your dashboard to do this
• Reserve your hotel room(s) -- Go to the Accelerator wiki for hotel information
and see Step 4 details & instructions
• Thursday, June 12th. 5:00 PM PDT, Pacific Daylight Time
– If you are attending the National (West Coast) Academy
• Register for the National Academy - Go through your dashboard to do this
• Reserve your hotel room(s) -- Go to the Accelerator wiki for hotel information
and see Step 4 for details & instructions
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Action Items
• Customer Discovery – “get out of the building”
– Do a minimum of 5 target customer interviews
– Do not use family members, friends or acquaintances
– Capture your learnings in LaunchPad Central
– Use your data at the Academy for workshops
The Cleantech Open Conference is a one-day event that launches the annual training and mentoring program each year. Held each June in the United States, the intake of new entrepreneurs is introduced to the Cleantech Open network and a one-day Conference on clean technology trends. This event is attended by up to 1,000 experts, enthusiasts and investors.
The Cleantech Open Academy immediately follows the Conference. It is an intensive three-day entrepreneurship course for 300+ entrepreneurs plus international visitors and new competition hosts. Attendence in person is ideal, although live or recorded sessions may be made available via live video streaming or recordings via the Cleantech Open online platform.
Our definition – how CTO looks at it
Optional slide
The Canvas consists of nine building blocks, which are described from Right to Left (Front Stage and Back Stage) and then at the bottom
Front Stage……..On the Right are four building blocks that form what can be called a customer view. These blocks include Customer Segments (CS), Value Propositions (VP), Customer Relationships (CR), and Channels (CH).
On the Left are three building blocks that form what can be called the operations view. These blocks are Key Activities (KA), Key Resources (KR), and Key Partnerships (KP).
At the bottom of the Canvas are two blocks that make up the economics view: Cost Structure (C$) and Revenue Streams (R$).
The Canvas should be seen as a visual representation of the flow from suppliers to customers supported by economic elements. The organization of the elements is set up to be developed from right to left and then interpreted left to right. Like a painting it may not make sense until all elements are in place and the whole of the picture is seen through the interaction of the parts.
In the following discussion we will look at each in more detail.
Companies with Successful Business Models – Apple, Intel, Google and Power Assure (Smart Power Management - Dashboard)
The first piece of the Canvas is Customer Segments. Customer Segments is a way of defining and identifying groups of people in order to appeal to and reach these groups more effectively. The customer segment is just one way of grouping people but entails several different options.
We observe market opportunities by studying the customer (through our interviewing process). Secondly, we design products and services(as our value proposition) so those customers (in each segment) will likely choose our products in order to maximize their gains and minimize their pains
The next building block on the Business Model Canvas is Customer Relationships. This is exactly as it says – the relationship between the business and the customer segments. However, there are a variety of types of relationships a company can have with its customers and these are driven by a number of factors.
The next one of the building blocks of the Business Model Canvas is Channels. The Channels tell the company the best way to reach the selected customer segment. There are three different types of channels: communication, value delivery, and hybrid channels. In the absence of effective channels, it is difficult for companies to interact with their customers. The Channel buildings on the previous block, Value Proposition (VP) in that the business must have the proper mix of Channels in order to get their message of the value proposition to their target customers.
The first step is to identify the customer pain you are addressing and it should be a “monetizable” pain that is so significant that the customers recognize the pain, have money to pay for a solution, and will return the cold calls of an unknown startup to solve it.
Example: 7AC Technologies – Lower cost sub system of taking moisture of the Air in HVAC systems.
The next one of the building blocks of the Business Model Canvas is Key Partnerships. The creation of alliances in business serves many purposes but chief among these are their ability to maximize resource, reduce risk, and meet their business model.
The next one of the building blocks of the Business Model Canvas is Key Resources. Key Resources entail all those assets needed to make the company run according to its business model. Those resources include people, finances, buildings, and intellectual property. Essentially, these are the assets that help run the business.
The next one of the building blocks of the Business Model Canvas is Key Activities. The Key Activities you select are dependent upon your earlier choices for your Value Proposition – what sort of activities will be required to meet your value proposition? What type of activities will be needed for your choice of distribution channel? And so on.
The next one of the building blocks of the Business Model Canvas is Revenue Streams. Revenue streams refers to the various ways a company might use to generate cash. Companies engage in activities to generate cash such as sales, renting, charging fees, etc. They must also determine the best method for setting prices.
The last building block of the Business Model Canvas is Cost Structure. Cost Structure is comprised of all those costs that go into operating the business according to the business model. Those cost that go toward the most important elements make up the cost structure.
Not sure if you want “and bBenefits” on the 6th tab
Comparing activity and progress across every region
Gain visibility into the Customer Development metrics across all regions.
Represent and boost your region through
Have relevant information pushed to you daily or weekly
Find out how your performance on key Customer Development metrics is compared to the rest of your region
Show off your team’s domain expertise, market opportunity, and Investment Readiness Level based on activity in LaunchPad Central.
I know Rex and Nancy want to keep all resources in their wiki, so you may not want to highlight this aspect.