$146 million in free media is a success story but not the lesson. This week's digital marketing success story is about a crazy Swedish tourism campaign teaches us a new way to give references.

2. This week’s digital
marke1ng success story
is about
The Swedish Tourist
Associa1on.

3. What we learn:
A new way to give
references.

4. Example: The Swedish
Number campaign that
spanned 79 days earlier
in 2016.

5. Imagine for a moment
calling a random
Swedish person.

6. Hallå

7. Someone with no script,
no training, no direc1on.
Completely unfiltered.

8. This really happened…

9. It was a viral success

10. • Generated $146 million in media
value (no ad spend)
• Received 9.4 billion media impressions
• Prompted 197,404 phone calls from
190 countries
• Got a lot of people talking about
Sweden

11. But that’s not the
interes1ng part…

12. Now imagine your
die-­‐hard fans.

14. They sing your praises to
everyone.

15. Would some of them
become phone
ambassadors for you?

16. Could you directly
connect poten1al
customers with your
best customers?

17. Either by seTng up a
phone number that
automa1cally transfers
calls to the pool of
volunteers

18. or physically transferring
calls randomly to
volunteer customers.

19. Imagine this message on
your website…

20. Call and talk to a
customer that knows
more about our company
than us

21. Would that generate
some phone calls?

22. Would it create one sale
you might not have
goUen?

23. That’s up to you…

24. Tell me what you think
on Snapchat.
www.snapchat.com/add/