The direction that the Internet is heading, is that pretty soon everything will be dealing with social media. After all we are human beings and we like to be social. People like talking in discussions as well as debating their opinions or just like to spread gossip. Just like the best type of marketing is word-of-mouth, social media with Facebook and twitter provides exactly that. When you go on a page from a product the company you will find people discussing about the company and or the products as well as interacting with each other. All of this creates a buzz around the company product or person and create a viral affect that spreads the word.

1. July 16th, 2013 Published by: ClaudeToussaint
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The Benefits of
Marketing With Social
Media Like Facebook
and Twitter
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The Benefits of Marketing
With Social Media Like
Facebook and Twitter
Source: http://claudetoussaint.com/the-benefits-of-marketing-with-social-
media-like-facebook-and-twitter
The direction that the Internet is heading, is that pretty soon
everything will be dealing with social media. After all we are
human beings and we like to be social. People like talking in
discussions as well as debating their opinions or just like to
spread gossip. Just like the best type of marketing is word-
of-mouth, social media with Facebook and twitter provides
exactly that. When you go on a page from a product the
company you will find people discussing about the company
and or the products as well as interacting with each other. All
of this creates a buzz around the company product or person
and create a viral affect that spreads the word.
One of the major reasons that you should be marketing with
social media is the amount of people that you can actually find
using these sites. There is about close to 900 million people
using Facebook and about 100 million using twitter. Simply to
be able to tap Into a small percentage of this vast population
will give you great benefits.
The fact that there are so many people using social media
and interacting with social media it creates a viral component
that cannot be found in any other type of marketing platform.
When somebody likes a comment or replies to a comment
their friends see this interaction. Now the friend might choose
to also comment or interact and their friends will see this,
so on and so on. This is how you create a viral buzz. It’s
not something that can be forced but instead something that
has to happen naturally. This is why it is the best type of
marketing because it’s created by the consumers talking about
your product.
With social media your able to actively engage with your
existing fans. It’s important to continuously interact with them
in order for them to feel like they actually mean something.
They friend requested you or like your page or are following
you on twitter for a reason. They want to hear what you have to
say. Bringing them into the conversation by asking questions
or posting surveys or simply creating a little drama with a
discussion can help interact your users and give them what
they want.
It’s important also to actively and continuously grow your fan
base. Let’s face it this is a numbers game the more people
you have in front of you to present your offer the better your
chances are of closing a sale. While you’re interacting with your
fan base you should be friend requesting, following tweeters

2. July 16th, 2013 Published by: ClaudeToussaint
Created using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats. 2
and simply asking for people to like your page if they like your
content. The more people you have following you the more
chances your content will become viral.
You can easily create brand loyalty with social media. Simply
by asking questions to your consumers about how they
appreciate the product. Or you can create contests for people to
interact. You can run giveaways or give out coupons so people
feel like they’re getting a deal and will always come back to
search for more deals. All of these little free handouts create a
loyalty to your product, people want to keep coming back for
bigger and better deals.
Now of course all of this is based around creating sales. But
you never want to directly sell on social media. People are
not on their to buy, they are there to discuss communicate
and talk about products that they want to buy and or sell.
Giving them the social communication aspect based around
the products will get them in the mood to purchase. You’ll want
to have a good landing page or website to pull people off of
Facebook and into the sales pitch. Never oversell on Facebook
or twitter but you do want to talk favorably about products
to get people in the mood to purchase. The best thing about
Facebook or twitter is that, it could be somebody else of no
relation talking about your product that gets them looking for
you and eventually