3. WHO IS…
EMAP is an Ltd British media company that, “is a content, subscription & networking business” It specialises in
the production of business to business magazines.
EMAP are a publishing company of business to business magazines, the organisations of business events and
conferences.
EMAP has a several different niche target audiences, varying from audiences interested in architecture,
audiences in health & service, and audiences interested in the music industry in various genres like pop and rock.
The have a wide range of target audiences in various demographics such as age, gender and social class and
psychographics. In addition to this they also target mainstream audiences.