The document discusses strategies for using social media to meet business objectives. It outlines objectives like making money, generating sales leads, and becoming the most well-known provider in their market. Key strategies discussed are search engine optimization, creating keyword-heavy content, and driving traffic to their website through social media. The document also provides three case studies as examples, such as a cupcake giveaway campaign that generated publicity for a small business.

1. Social media lunch and learn series Session II The strategy Search Engine Optimization Case studies

2. Monitoring, anyone?

3. Our social media objectives

4. Our social media objectives Make money Generate leads for our direct sales team Branding Be the most well known cloud computing/IT services provider in the markets that we serve

5. Our social media objectives Make money Generate leads for our direct sales team Branding Be the most well known cloud computing/IT services provider in the markets that we serve That means great organic SEO

6. The anatomy of Google search results Sponsored

7. Action items

8. Action items Create keyword-heavy content Embed keywords into website copy Generate blog posts around our keywords Drive traffic to website through social media

10. Our strategy

11. Our strategy

12. Our strategy

13. Our strategy

14. Our strategy

16. Align your social media efforts with overall business goals

17. View social media as a public-facing area of operations

19. Case Study # 1Pimento’s Cupcake Giveaway Small business looking to grow brand awareness in Knoxville market Cupcake giveaway took advantage of existing overstock Contests on Facebook and Twitter Huge public engagement Traditional media coverage when a direct pitch would have flopped

20. Case Study # 2Physician Recruiting Platform Large local/regional medical practice Spending too much to recruit new physicians without getting enough strong candidates. Interested in building national brand awareness Innovative, branded online recruiting platform built on “earned attention” concept

21. Case Study # 3: Supercharged Personal Networking Individual employees given autonomy and time to enhance online brand for business networking. Cultivate online relationships in same way you cultivate off-line. Find your voice; be part of the conversation Convert online contacts to face-to-face interaction

22. For next week Top 3 things that would keep you from being successful with social media Top 3 people in your organization that could execute these tasks