A simple guide to help you plan a e-commerce website.

1. e-commerce
website planning

2. Research
E-commerce
Requirements Design Build Launch
Website
Architecture

3. Research
E-commerce
Requirements Research Requirements Architecture
Website
Architecture

4. Research Requirements Architecture
3
2 Audience 4
Segmentation
Target Competitor
Audience Analysis
1 5
Industry SEO
Research
Trends Keywords

5. Research Requirements Architecture
Price Supply
Products Industry Trends
1

6. Research Requirements Architecture
Products
purchase
frequency
Quality
Socio-
vs
economics
price
Demographics Internet savvy
Age Understanding Mobile use
Gender Target Audience Tablet use
2

7. Research Requirements Architecture
Secondary
Primary Tertiary
Target
Segmentation
3

8. Research Requirements Architecture
Search volumes
Key word
Competition
identification
SEO
4

9. Research Requirements Architecture
Website User
functions experience
Advertising Online
Social media
e-shots competitor
presence
Offers analysis
5

10. Research Requirements Architecture
3
2 Technical 4
Search
Landing
and content
pages
1 5
Functional / SEO
Requirements
User

11. Research Requirements Architecture
User profile
management
(account)
Inventory
Transactional
Delivery
Shopping cart
tracking
Basic and
Admin
advanced Function
functionality
functionality
1

12. Research Requirements Architecture
Fast location
of information
Content Basic and
management, advanced
access, search
authorisations behaviour,
Formats
Content
sections Content
generated
information, Search
areas
descriptions
2

13. Research Requirements Architecture
Delivery
options,
tracking
Password, Supported
Shopping cart browsers /
optimised
Speed – page
Site security Technical loading
times
3

14. Research Requirements Architecture
Layout / Cross links
structure cohesiveness
Landing Tab content
Mapping
Page indexed
4

15. Research Requirements Architecture
Internal
Metadata
search
scripting
management
Analytics
URL structure SEO
code
5

16. Research Requirements Architecture
2 3
Functional
Labelling
design
1 4
Navigation User
Architecture
tree experience

17. Research Requirements Architecture
Prioritise item
groups
Importance
Cluster item
placement
groups
order within
tree
Quick links,
Detailed cross links,
Navigation
taxonomy navigation
tree aids
1

18. Research Requirements Architecture
Label SEO
correlation
Unique
No overlap
taxonomy Labelling
links
label
2

19. Research Requirements Architecture
Product Feature
priority priority
identification identification
Functional
Scope design Sketch
3

20. Research Requirements Architecture
Accuracy Behaviour
User
Time experience Satisfaction
4

21. Research
Requirements Design Build Launch
Architecture

22. Our team…
Vince can see in code
James is a social media like Neo from the
expert. He shares Matrix. He makes
everything and anything anything possible but
apart from his biscuits. Phil is exceptionally makes a terrible cup of
creative with a wealth of tea.
experience. Scratches
his head a lot but never
fails to please.
Claire gets excited when
she generates results for
our clients. It’s her
reason for getting up in
the morning. Bless!
Maya is a very
friendly Spanish Water
dog. She creates a sense
of calm, so is great to
have around.

23. For more information about our services
please contact Claire Doherty
email - claire@studio10design.co.uk
Mobile - 07554 661927